Brown Sugar Market Size, Share, Industry Analysis, Growth, 2032

Brown Sugar Industry Prospective:

The global brown sugar market size was evaluated at $18 billion in 2023 and is slated to hit $38 billion by the end of 2032 with a CAGR of nearly 11% between 2024 and 2032.

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Brown Sugar Market: Overview

Brown sugar is a sugar that has a sweet taste and is derived after the processing of sugar beets or sugar cane plants. The product gets its brown color owing to the presence of molasses. Furthermore, it is unrefined and partially refined soft sugar comprising crystals of sugar with residual molasses content.

Key Insights

• As per the analysis shared by our research analyst, the global brown sugar market is projected to expand annually at the annual growth rate of around 11% over the forecast timespan (2024-2032)
• In terms of revenue, the global brown sugar market size was evaluated at nearly $18 billion in 2023 and is expected to reach $38 billion by 2032.
• The global brown sugar market is anticipated to grow rapidly over the forecast timeline owing to an increase in the brown sugar innovations in the food & beverages sector along with a growing intake of gourmet and artisanal foods.
• In terms of product type, the light brown segment is slated to register the highest CAGR over the forecast period.
• Based on form, the granule segment is predicted to contribute majorly towards the global industry size in the upcoming years.
• Based on application, the beverages segment is expected to dominate the segmental surge in the forecasting years.
• Region-wise, the Latin American brown sugar industry is projected to register the fastest CAGR during the projected timespan.

Brown Sugar Market: Growth Factors

Surging health consciousness among the people has enhanced the product demand

A rise in health awareness has led to demand for natural sweeteners, thereby leading to massive growth of the global brown sugar market. Escalating need for organic products will pave the way for humungous growth of the global market. In addition to this, an increase in product innovations in the food & beverages sector along with a growing intake of gourmet and artisanal foods will spur global market trends. Humungous demand for bakery items along with rapidly expediting e-commerce and online retail sectors are anticipated to culminate in huge growth of the market globally. A surge in per capita income and economic growth is likely to bolster the global market progression.

Brown Sugar Market: Restraints

Fluctuating prices of sugarcanes can severely impact the global industry surge over forecast period

Oscillation in sugarcane costs and growing health concerns among consumers can retard the expansion of the global brown sugar industry. Large-scale use of alternate products such as honey and stevia can restrict the growth of the global industry.

Brown Sugar Market: Opportunities

Growing e-commerce activities can create new avenues of growth for the global market by 2032

Surging consumption of artisanal and baked food products along with preference towards natural foods among consumers is predicted to open new growth facets for the global brown sugar market. Escalating online grocery shopping activities along with customer preference for organically sourced products can prop up the expansion of the global market in the near future.

Brown Sugar Market: Challenges

Changes in the costs of brown sugar can challenge the global industry expansion over forecast period

Price volatility along with a rise in product costs can obstruct the growth of the global brown sugar industry. Changing prices of raw components can severely impact the profit margins, thereby challenging the expansion of the industry across the globe.  

Brown Sugar Market: Segmentation

The global brown sugar market is divided into product type, form, application, and region.                                           

In terms of product type, the brown sugar market across the globe is bifurcated into light brown and dark brown segments. Additionally, the light brown segment, which accrued nearly 51% of the global market revenue in 2023, is slated to record the highest growth rate in the forecast timespan. The progression of the segment in the next few years can be due to a rise in the demand for brown sugar in various foods & beverages.

Based on the form, the global brown sugar industry is divided into granule, liquid, and powder segments. Furthermore, the granule segment, which garnered approximately 75% of the global industry earnings in 2023, is predicted to make key contributions towards the global industry size in the forecasting timespan. The surge of the segment in the analysis timeline can be credited to the massive use of the product in preparing beverages such as tea and coffee.

Based on the application, the brown sugar market is sectored into beverages, bakery, and dairy segments. Moreover, the beverages segment, which accrued nearly half of the global market share, is likely to dominate the segmental surge in the near future. The segmental surge in the upcoming years can be due to a rise in brown sugar use in the beverages segment.   

Brown Sugar Market: Report Scope

Brown Sugar Market: Regional Insights

Asia-Pacific is expected to maintain leading position in the global market during the forecast timespan

Asia-Pacific, which accounted for two-thirds of the global brown sugar market revenue in 2023, is projected to establish a key position in the global market in the coming eight years. In addition to this, the regional market surge in the forecast timespan can be attributed to an increase in the manufacture of sugar and a growing preference for brown sugar in the preparation of various beverages across the globe. As per the Food and Agriculture Organization, sugar production in China is projected to surge three-fold in the coming years. An increase in the sugarcane yield in Australia, China, and India will prop up the growth of the regional market.

The Latin American brown sugar industry is expected to record the fastest growth rate annually in the coming eight years. The development of the industry in Latin America can be due to the presence of key players in countries such as Brazil and Argentina. For the record, Brazil is a key manufacturer and supplier of sugar in Latin America.

Key Developments

• In the first half of 2024, Califia Farms, a key firm based in the U.S., launched plant-based creamers in brown sugar, lavender, and vanilla. Such moves are likely to boost the growth of the brown sugar business globally.
• In the second half of 2023, SunOpta introduced a new product line of SOWN® Organic Oat Creamer that also includes brown sugar organic oat creamer. These initiatives will embellish the expansion of the global brown sugar market.

Brown Sugar Market: Competitive Space

The global brown sugar market profiles key players such as:

• Organic Tattva
• Sunshine Sugar
• Imperial Sugar
• Tate & Lyle
• Sudzucker AG
• ASR Group
• American Crystal Sugar
• Mantra Organic
• DOMINO FOODS INC.
• Billington Food Group
• Garrett Ingredients
• Taikoo Sugar Limited
• Wholesome Sweeteners Inc.
• Cargill
• Incorporated
• Nordzucker
• Raizen.

The global brown sugar market is segmented as follows:

By Product Type

• Light Brown
• Dark Brown

By Form

• Granule
• Liquid
• Powder

By Application

• Beverages
• Bakery
• Dairy

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa