Content Analytics Market Size, Share, Growth Report 2032

Content Analytics Market Insights

Zion Market Research has published a report on the global Content Analytics Market, estimating its value at USD 7.49 Billion in 2023, with projections indicating that it will reach USD 35.45 Billion by 2032. The market is expected to expand at a compound annual growth rate (CAGR) of 18.86% over the forecast period 2024-2032. The report explores the factors fueling market growth, the hitches that could hamper this expansion, and the opportunities that may arise in the Content Analytics Market industry. Additionally, it offers a detailed analysis of how these elements will affect market demand dynamics and market performance throughout the forecast period.

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Global Content Analytics Market Overview

Content Analytics can be described as a group of technologies that is used to process digital content, based on user behavior and interaction. It measures and analyses the traffic on a site and the engagement of users with digital content such as articles, blogs, podcast and videos. It uses software to recognize patterns and trends across a company’s unstructured data.

Increased adoption of cloud computing, enhanced demand for big data analytics and rising need for competitive insights are some of the major factors that are augmenting the growth of the Content Analytics market, globally. The increasing demand to analyze and evaluate patterns and to make systems smarter and safer is driving the growth for Video Analytics segment in Content Analytics market.

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Growth Factors

Increased adoption of cloud computing, enhanced demand for big data analytics and rising need for competitive insights are some of the major factors that drive the growth of the Content Analytics market.

The presence of multiple players in the market creates a fiercely competitive environment, for any industry. It becomes imminent for the market players to gain new insights to get an advantage over their competitors as well as to make better decisions. This promotes the collection of data to gain industry, business and competitive insights. The data collected is massive and has to be analyzed using Content Analytics tools. Increased adoption of digitalization and cloud computing further enhances the demand for Content Analytics.

Content Analytics Market: Report Scope

Application Segment Analysis Preview

The Social Media Analytics segment held a share of over 34.3% in 2020. This immense share is attributable to the enhanced presence and penetration of social media, worldwide. Social media channels are widely used for customer outreach and their involvement in digital advertisements and campaigns is on the rise as well.

Due to this, social media generates enormous amount of content in the form of videos, text, web browsing and podcasts. This enhances the utilization of technologies and solutions such as big data analytics, Internet of Things (IoT), thereby, increasing the demand for Content Analytics market.

Subsequently, the Text Analytics segment holds a major share in the Content Analytics market. This is attributable to technological advancements and novel software that are being utilized for the purpose of analysis, to easily evaluate huge amount of data.

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Global Content Analytics Market End-use Industry Segment Analysis Preview

In Global Content Analytics Market Report, The Banking, Financial Services and Insurance (BFSI) segment is expected to reach a CAGR of over 21.2% between 2021 and 2028.

The BFSI segment handles massive amounts of unstructured data that is collected from credit cards, debit cards, transaction histories, customer information, product logs and web interactions. This data is analyzed using several Content Analytics tools. It helps the BFSI segment to make better decisions for their customers as well as their operations.

Subsequently, the Healthcare and Life Sciences segment is expected to become one of the largest consumers of the Content Analytics market, during the forecast period. This is attributable to the increase in data collection practices, from medical devices and gadgets, to better understand and treat acute and chronic conditions.

Global Content Analytics Market Regional Analysis Preview

The North America region held a share of over 31.2% in 2020. This is attributable to various factors such as the tremendous amount of content generated from a wide range of industries, technological advancements and increased adoption of IoT (Internet of Things), ML (Machine Learning) and AI (Artificial Intelligence).

Industries like Banking, Financial Services and Insurance, Healthcare and Lifesciences, Education and Research, Retail and Telecommunication among others, generate enormous amount of content in the form of images, videos, texts and web interactions. With the rise of these sectors in the region, there is an increase in the amount of content generated as well. This increases the demand for Content Analytics and enhances the market for Content Analytics in the region.

Furthermore, countries like the US and Canada are undergoing rapid digitalization and thus, enhancing the demand for web analytics as well as social media analytics.

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The Asia Pacific region is anticipated to grow with a CAGR of over 24% between 2021 and 2028. This is attributable to the growth of data modernization technologies, enhanced ecommerce activities and increased penetration of social media, in the region.

Countries like China and India are highly populated, due to this, they are increasing their adoption of content analysis tools as they analyze huge data efficiently and conveniently. Additionally, countries like Japan, South Korea, China and India have rapidly growing ecommerce, healthcare and IT industries. These industries generate unstructured and structured data, immensely, in the form of content, which enhances the demand for Content Analytics.

Furthermore, rapid digitalization of the banking, healthcare, finance and education sectors, will drive the growth of Content Analytics market in the region.

Key Market Players & Competitive Landscape

Some of the key players in the Content Analytics market are:

• Google Inc.
• Microsoft Corporation
• IBM Corporation
• SAS Institute
• SAP SE
• Oracle Corporation
• Adobe Systems Inc.
• Verint Systems
• Hewlett Packard Enterprise
• OpenText Corporation
• Clarabridge Inc. 
• Nice Systems Ltd. among others.

Players in the Content Analytics market are focusing on widening their portfolio to create novel solutions and technologies. This strategy helps them in catering to the requirements of their end-users proficiently and to get an advantage over their competitors. For instance, in December 2020, Microsoft launched Opinion Mining and Async Offerings for Text Analytics. Opinion Mining is utilized in the sentiment analysis feature of text analytics. It extracts information about a product or service and the opinions related to them.

Furthermore, players in the Content Analytics market are focusing on collaborations and acquisitions to enhance their market share. For instance, in September 2021, Lexalytics Inc., a US based data analytics company, was acquired by InMoment Inc.

The Global Content Analytics Market is segmented as follows:

Global Content Analytics Market By Deployment Mode

• On-premise Deployment
• Cloud-based Deployment

By Application

• Text Analytics
• Social Media Analytics
• Web Analytics
• Speech Analytics
• Others

By End-use Industry

• Banking, Financial Services and Insurance (BFSI)
• Healthcare and Life Sciences
• Telecommunications and IT
• Consumer Goods and Retail
• Media and Entertainment
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa