Craft Kits and Projects Market Size, Share, Analysis, Trends, Growth, 2034

Craft Kits and Projects Industry Prospective:

The global craft kits and projects market size was valued at approximately USD 33.80 billion in 2024 and is expected to reach around USD 61.33 billion by 2034, growing at a compound annual growth rate (CAGR) of roughly 6.14% between 2025 and 2034.

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Craft Kits and Projects Market: Overview

Craft kits and projects are pre-packaged sets of materials, tools, and instructions that enable creative activities across many mediums and skill levels. These kits are gateways to artistic expression, skill development, and recreational fun for all ages. The market is vast, from essential kids' crafts to advanced adult projects in textiles, woodworking, beading, and home decor.

The appeal of craft kits and projects is that they offer structured creative experiences, low barriers to entry for beginners, and satisfaction for experienced crafters looking for convenience and inspiration.

Many modern kits now focus on sustainability, using eco-friendly materials and reusable components that align with growing consumer environmental awareness.

With the digital transformation of retail and instruction delivery, the craft kits and projects industry is evolving, offering better consumer experiences through AR tutorials, online communities, and subscription-based models for enthusiasts who want regular creative output.

Key Insights:

• As per the analysis shared by our research analyst, the craft kits and projects market is estimated to grow annually at a CAGR of around 6.14% over the forecast period (2025-2034)
• In terms of revenue, the craft kits and projects market size was valued at around USD 33.80 billion in 2024 and is projected to reach USD 61.33 billion by 2034.
• The craft kits and projects market is projected to grow at a significant rate due to rising interest in mindfulness activities, growing DIY culture, and increased parental focus on children's skill development.
• Based on type, art and craft kits lead the market during the forecast period.
• Based on age group, the children's segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on distribution channels, specialty stores are anticipated to command the largest market share.
• Based on region, North America is projected to dominate the global market during the forecast period.

Craft Kits and Projects Market: Growth Drivers

Rising Interest in Mindfulness and Wellness Activities

The focus on mental health and well-being has elevated crafting from a hobby to a recognized therapy. Research has shown that engaging in hands-on, creative activities reduces stress hormones, lowers anxiety, and promotes mindfulness through focused attention on the present moment.

Medical professionals are now recommending creative activities to manage many mental health conditions, thus facilitating the craft kits and projects market. Craft kits, with their structured format, are the perfect way to introduce people to these beneficial activities.

The American Art Therapy Association has found that participation in structured creative activities can lower cortisol levels by up to 45%, making it a stress reliever rather than just a recreational activity.

Growing Parental Focus on Developmental and Educational Activities

In a digital world, parents are looking for hands-on activities that promote cognitive development, creativity, and reduced screen time for kids. The craft kits and projects market gives options such as educational craft kits incorporating STEM (Science, Technology, Engineering, and Mathematics) or STEAM (adding Arts) principles to develop fine motor skills, spatial reasoning, problem-solving, and artistic expression.

Research published in the Journal of Child Development has found that regular participation in structured creative activities improves children's academic performance and executive functioning.

Craft Kits and Projects Market: Restraints

Price Sensitivity and Competition from Individual Component Purchases

The premium pricing in the craft kits and projects industry, especially those with high-end materials and tools, is a barrier to growth amongst price-sensitive consumers. Experienced crafters often buy individual components at a lower cost and can customize but miss out on the convenience of pre-packaged kits.

The price-to-value perception varies hugely across consumer segments; beginners will pay more for the guidance and assurance of matched materials, while advanced hobbyists see kits as too expensive for their skill level.

Craft Kits and Projects Market: Opportunities

Subscription-Based Models and Curated Experiences

The subscription-based model has opened up tremendous opportunities in the craft kits and projects market. Curated monthly craft boxes give consumers a regular creative experience without decision fatigue or research and a predictable revenue stream for businesses. These subscription services have exclusive designs, premium materials, and themed collections that build anticipation and loyalty.

The subscription model allows companies to collect data on consumer preferences and create personalization and product development opportunities. Leading craft subscription services report customer retention rates of over 70% for 6 months or more, far outperforming one-time purchase models.

Craft Kits and Projects Market: Challenges

Maintaining Relevance Amid Rapidly Shifting Trends

The craft kits and projects industry has significant challenges navigating rapidly changing consumer preferences and trends across different segments. Social media can make a crafting technique or style go viral and quickly become obsolete. The trend cycle is so compressed that manufacturers must shorten product development timelines and improve market intelligence to identify emerging interests before they peak.

Regional variations in crafting preferences and cultural aesthetics also complicate product development for global brands. Companies must balance trendy with evergreen craft categories and avoid excess inventory of kits that will quickly go out of style.

Craft Kits and Projects Market: Report Scope

Craft Kits and Projects Market: Segmentation

The global craft kits and projects market is segmented based on type, age group, distribution channel, and region.

Based on type, the craft kits and projects industry is segregated into art and craft kits, DIY home décor kits, jewelry-making kits, paper craft and scrapbooking kits, and others. Art and craft kits lead the market, accounting for approximately 35% of total sales, as they encompass a broad range of creative activities suitable for various skill levels and age groups. These versatile kits often feature multi-material projects that appeal to educational settings, family activities, and gift-giving occasions, contributing to their market dominance.

Based on age group, the craft kits and projects market is divided into children, teenagers, adults, and seniors. Children's segments dominate the market with approximately 40% share, driven by strong parental emphasis on developmental activities, educational benefits, and reduced screen time.

Based on distribution channels, the craft kits and projects market is categorized into specialty stores, hypermarkets/supermarkets, and online retail. Specialty stores lead the distribution channel with approximately 45% market share, benefiting from curated selections, knowledgeable staff, and experiential retail environments that allow consumers to evaluate product quality first-hand.

Craft Kits and Projects Market: Regional Analysis

North America to Lead the Market

North America leads the global craft kits and projects market, driven by high disposable income, strong crafting heritage, and robust retail infrastructure. The US alone accounts for around 40% of global craft kit consumption, thanks to a well-established DIY culture and high craft participation across age groups. The region has sophisticated omnichannel retail strategies combining physical and online shopping experiences, giving consumers more crafting options.

Big craft retailers like Michaels and Hobby Lobby are innovating with private-label kit collections and in-store workshops that drive category awareness and skill development. Gifting around holidays and celebrations also sustains the demand for premium craft kits as experiential gifts rather than physical goods.

The region's embracing of crafting as a mindfulness practice and self-care activity has expanded the market beyond traditional hobbyists to include wellness-focused consumers seeking stress-reduction techniques.

Asia-Pacific to Witness Highest Growth Rate

Asia-Pacific will be the fastest-growing region in the craft kits and projects industry during the forecast period. This is due to increasing disposable income in emerging markets, the growing middle class, and the westernization of leisure activities.

Countries like China, Japan, and South Korea are experiencing robust demand growth, supported by cultural appreciation for handcrafted items and traditional artisanal skills. The region's dense urban populations with limited living spaces favor compact craft kits that deliver creative experiences without requiring extensive equipment or permanent workspace dedication.

Additionally, strong educational emphasis and parental investment in child development activities drive substantial growth in the children's segment.

Recent Market Developments:

• In January 2024, Michaels launched an eco-friendly craft kit line featuring 100% recyclable packaging and sustainable materials, addressing growing environmental concerns.
• In April 2024, Crayola introduced an augmented reality-enhanced craft kit collection that combines physical creation with digital interactivity through a companion smartphone application.
• In June 2024, KiwiCo expanded its international presence by establishing distribution centers in Europe and Asia, significantly reducing shipping times for its subscription craft boxes.
• In August 2024, Martha Stewart Crafts released a premium home décor kit series targeting the luxury segment with high-end materials and exclusive designs.

Craft Kits and Projects Market: Competitive Analysis

The global craft kits and projects market is led by players like:

• The Michaels Companies Inc.
• Hobby Lobby Stores Inc.
• KiwiCo Inc.
• Crayola LLC
• We R Memory Keepers (American Crafts)
• Martha Stewart Crafts
• Faber-Castell
• The Crafty Kit Company
• Annie's Craft Kits
• FloraCraft
• Creativity for Kids (Faber-Castell)
• Baker Ross Ltd.
• Plaid Enterprises Inc.
• S&S Worldwide
• Herrschners Inc.

The global craft kits and projects market is segmented as follows:

By Type

• Art and Craft Kits
• DIY Home Décor Kits
• Jewelry Making Kits
• Paper craft and Scrapbooking Kits
• Others

By Age Group

• Children
• Teenagers
• Adults
• Seniors

By Distribution Channel

• Specialty Stores
• Hypermarkets/Supermarkets
• Online Retail
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa