Culinary Tourism Market Size, Share, Trends, Growth 2030

Culinary Tourism Market Industry Prospective:

The global culinary tourism market size was evaluated at $820 billion in 2023 and is slated to hit $2,934 billion by the end of 2032 with a CAGR of nearly 18% between 2024 and 2032.

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Culinary Tourism Market: Overview

Culinary tourism includes exploring as well as traveling to remote exotic destinations along with involving in local cuisine. Moreover, the term encompasses visitor engagement with locals along with knowledge of the locals regarding food as well as food habits. It also includes food festivals, cooking lessons, and restaurants.  

Key Insights

• As per the analysis shared by our research analyst, the global culinary tourism market is projected to expand annually at the annual growth rate of around 18% over the forecast timespan (2024-2032)
• In terms of revenue, the global culinary tourism market size was evaluated at nearly $820 billion in 2023 and is expected to reach $2,934 billion by 2032.
• The global culinary tourism market is anticipated to grow rapidly over the forecast timeline owing to a surge in customer spending on tourism activities and sourcing of local ingredients.
• In terms of activity type, the food festivals segment is slated to register the highest CAGR over the forecast period.
• Based on age group, the Generation Y segment is expected to dominate the global culinary tourism market share in terms of revenue in the forecasting years.
• Based on mode of booking, the online travel agencies (OTA) segment is predicted to lead the segmental space in the upcoming years.
• Region-wise, the North American culinary tourism industry is projected to register the fastest CAGR during the projected timespan.

Culinary Tourism Market: Growth Factors

A rise in the consumer expenditure on tourism to embellish the global market surge over 2024-2032

A surge in customer spending on tourism activities and sourcing of local ingredients is predicted to steer the growth of the global culinary tourism market. A huge number of innovations and the launching of new technologies such as NFC technologies are anticipated to embellish the expansion of the global market. An increase in the number of travelers across the globe is predicted to spearhead the growth of the market globally.

A prominent increment in the number of individuals choosing exotic holiday destinations is projected to steer the expansion of the market across the globe. The escalating trend of big data analytics and AI is projected to boost the growth of the global market. Furthermore, the onset of new technologies such as connected things is anticipated to proliferate the size of the global market.      

Culinary Tourism Market: Restraints

A surge in terrorism across the globe to impede the expansion of the global industry by 2032

An increase in terrorist activities globally and political upheavals can affect the number of foreign journeys, thereby restricting the expansion of the global culinary tourism industry.  

Culinary Tourism Market: Opportunities

An increase in the use of digital tools to create new growth dimensions over the forecast period

Rise in the tourism activities and traveling to a slew of locations for adventure & leisure activities is likely to embellish the expansion of the culinary tourism market globally. A large-scale influence of social media and digital tools is likely to promote culinary tourism, thereby opening a plethora of opportunities for the global market.

Culinary Tourism Market: Challenges

Outbreak of pandemics such as COVID-19 to pose a big challenge for the global industry by 2032

The spread of various kinds of epidemics and pandemics across the globe is anticipated to put up a big challenge for the global culinary tourism industry. Tough competition from local players can also impact the growth of the global industry.

Culinary Tourism Market: Segmentation

The global culinary tourism market is sectored into activity type, age group, mode of booking, and region.

In activity-type terms, the culinary tourism market across the globe is segregated into cooking classes, culinary trails, restaurants, food festivals, and others segments. Furthermore, the food festivals segment, which acquired nearly 44% of the global market proceeds in 2023, is projected to record the highest gains in the coming years. The progression of the segment from 2024 to 2032 can be accredited to a rise in the participation of the people in culinary festivals such as pizza feasts in countries such as Germany and Italy. Food festivals are arranged to attract tourists to destinations of interest.   

Based on the age group, the global culinary tourism industry is sectored into baby boomers, generation Y, generation X, and generation Z segments. Additionally, the Generation Y segment, which gathered a lucrative share of the global industry in 2023, is anticipated to lead the segmental space in the coming eight years. The segmental progression from 2024 to 2032 can be due to a rise in the number of millennial travelers across the globe.

Based on the mode of booking, the global culinary tourism market is divided into direct bookings, traditional agents, and online traveling agencies (OTA) sectors. Additionally, the OTA segment, which led to global market expansion in 2023, is projected to lead the global market revenue during the period from 2024 to 2032. The expansion of the segment in the coming eight years can be due to a rise in the availability of vacation packages in online travel agencies.

Culinary Tourism Market: Report Scope

Culinary Tourism Market: Regional Insights

Asia-Pacific is predicted to maintain the leading position in the global culinary tourism market in the upcoming years

Asia-Pacific, which contributed about 78% of the global culinary tourism market revenue in 2023, will be a leading region in the coming eight years. In addition to this, the regional market progression over the forecast timeframe can be credited to a rise in the number of tourists booking their travel to the APAC zone. The thriving culinary tourism sector in the region is anticipated to boost the regional market trends. The presence of key players in countries such as India and China is projected to account significantly for the regional market size.

North American culinary tourism industry is anticipated to register the fastest CAGR in the forecast timeline. The expansion of the industry in the sub-continent can be due to the availability of conventional meals such as fried green tomatoes and she-crabs in countries such as the U.S. and Canada. The thriving hospitality sector and rise in the number of culinary tourists in the region will proliferate the size of the industry in the sub-continent.  

Key Developments

• In the first half of 2023, Airbnb, Inc., a vacation rental company based in the U.S., launched a culinary adventures program that provides tourists with an immersive local cuisine experience. With a growing focus on carrying out food tours, the culinary tourism business is projected to expand by leaps & bounds in the coming years.
• In the second half of 2023, ITW UXP and Club Vistra joined hands with a view of promoting sports tourist activities across the globe. The partnership is anticipated to improve access along with making sports travel more convenient for sports enthusiasts.

Culinary Tourism Market: Competitive Space

The global culinary tourism market profiles key players such as:

• Classic Journeys LLC
• Abercrombie & Kent USA LLC
• Gourmet on Tour
• Culinary Tours
• Greaves Travel Ltd.
• Culinary Adventures International
• India Food Tour
• The FTC4Lobe Group
• The Travel Corporation
• Butterfield & Robinson Inc.

The global culinary tourism market is segmented as follows:

By Activity Type

• Culinary Trails
• Food Festivals
• Cooking Classes
• Restaurants
• Others

By Age Group

• Baby Boomers
• Generation Y
• Generation X
• Generation Z

By Mode of Booking

• Online Travel Agencies (OTA)
• Direct Bookings
• Traditional Agents

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa