Ear and Nasal Packing Market Size, Share, Trends, Growth and Forecast 2030

Ear and Nasal Packing Industry Prospective:

The global ear and nasal packing market size was worth around USD 219 million in 2022 and is predicted to grow to around USD 360 million by 2030 with a compound annual growth rate (CAGR) of roughly 6.38% between 2023 and 2030.

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The report delves deeper into several crucial aspects of the global ear and nasal packing market. It includes a detailed discussion of existing growth factors and restraints. Future growth opportunities and challenges that impact the ear and nasal packing industry are comprehensively addressed in the report.

Ear and Nasal Packing Market: Overview

Packing, in medical terms, means special dressing. This medical equipment is used to dress a wound and is most helpful or widely used in cases where the wound tunnels under the skin is deep. The packing materials are used for soaking up any drainage occurring from the wound. This, in turn, helps in the healing of the tissue from the inside out. If packing materials are not used, it is possible that the wound may close at the top and trap fluid inside leading to bacterial infection or other medical issues. Ear packing products are also known as ear tamponade or ear gauze. Nasal packing is used for nose-related medical issues. These materials are essential for controlling bleeding or promoting healing. They may also be used to provide structural support to the organ after the operation. The ear and nasal packing industry consists of two main types of material that are non-absorbable and bio-absorbable with each variant performing a specific function.

Key Insights:

• As per the analysis shared by our research analyst, the global ear and nasal packing market is estimated to grow annually at a CAGR of around 6.38% over the forecast period (2023-2030)
• In terms of revenue, the global ear and nasal packing market size was valued at around USD 219 million in 2022 and is predicted to grow to around USD 360 million, by 2030.
• The ear and nasal packing market is projected to grow at a significant rate due to the growing demand for sustainable packaging
• Based on distribution channel segmentation, the direct tender was predicted to show maximum market share in the year 2022
• Based on end-user segmentation, hospitals were the leading users in 2022
• On the basis of region, North America was the leading revenue generator in 2022

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Ear and Nasal Packing Market: Growth Drivers

Increasing myringoplasty procedures to drive market growth

The global ear and nasal packing market is projected to grow owing to the increasing rate of myringoplasty procedures. The process is carried out in cases where the eardrum has ruptured but shows no signs of healing within 3 months. There are several reasons why the eardrum may be affected. One of the leading causes is middle ear infections also known as otitis media. Another commonly observed reason is barotrauma which occurs due to stress exerted on the eardrum. Other factors such as the use of foreign objects such as hairpins or cotton swabs can cause eardrum rupture. Being present in surroundings where sound waves can be overpowering can also cause eardrum rupture. Studies indicate that myringoplasty is an extremely common medical procedure undertaken by otolaryngologists. This method has a success rate between 74% to 93%.

Growing access to ear, nose, and throat (ENT) care to further assist the growth rate

As global healthcare expenditure is growing, research indicates that access to ENT care has also registered a steady rise. For instance, Medindia's Doctor Directory has information on more than 7000 ENT specialists in India. In March 2023, the World Health Organization (WHO) announced the release of a new Primary ear and hearing care manual that is expected to assist in improving ear and hearing care provided across the globe.

Increasing funding for ENT operations to contribute to the growth

The medical research community has seen a growth in funding activities including ENT-related studies. In February 2023, the Duke Department of Surgery was the number 1 ranked in the US medical school surgery category as it received new funds from the National Institutes of Health (NIH). The funding is worth USD 44.9 million.

Ear and Nasal Packing Market: Restraints

Discomfort associated with packing materials to restrict market growth

NIH has reported that nasal packing materials have certain limitations and the primary restriction is the discomfort associated with lodging a foreign object in the nasal cavity. Some patients may not be comfortable with the use of these materials especially during the initial phase of post-treatment. Moreover, nasal packing is known to cause sleep apnea and reduced ventilation which further adds to the overall discomfort. In such cases, patients may have to consume painkillers or additional medicines. Additionally, research concludes that the anticipation of nasal packing removal can cause the patient to suffer from anxiety.

Ear and Nasal Packing Market: Opportunities

Increasing product innovation to provide growth opportunities

The global ear and nasal packing market is expected to come across higher growth opportunities led by the rising rate of product innovation undertaken by manufacturers and suppliers of ear and nasal packing material. For instance, bioresorbable ear packing developed by Merogel is claimed to promote efficient healing. The product is made of hyaluronic acid or HYAFF® which is known to assist in wound healing.

Additionally, the launch of new medical tools to assist in surgical processes using such packing materials could create higher growth avenues. In August 2021, Harvard’s Wyss Institute developed PhonoGraft which is a 3D-printed, biocompatible graft that can be used to restore damaged eardrums. The product reached commercial development sales in 2021.

Ear and Nasal Packing Market: Challenges

Discussions over the necessity of using packing materials to challenge market expansion

The global ear and nasal packing industry is expected to face certain growth challenges owing to increasing discussions over the necessity of ear and nasal packing in operational procedures. Certain research groups have argued that the associated surgeries can be carried out without using these packing materials as they impact the comfort level of the patients. Currently, the medical community is divided in terms of acknowledging or denying the efficiency of the product.

Ear and Nasal Packing Market: Segmentation

The global ear and nasal packing market is segmented based on distribution channel, type, end-user, material, and region.

Based on the distribution channel, the global market is segmented into OTC and direct tender. The latter is expected to register the highest growth. These suppliers directly cater to the needs of hospitals and clinics. As the demand in these verticals grows, segmental growth will follow. A 2019 report published in the National Library of Medicine stated that 82% of surveyed otologists in 2018 had performed some form of middle ear operation every week. Rising healthcare infrastructure and growing access to medical care may assist in high segmental CAGR.

Based on type, the ear and nasal packing industry is segmented into ear and nasal. Both segments are expected to deliver significant results. Nasal surgeries including rhinoplasty and septoplasty are fairly common. The global rhinoplasty market generated over USD 4.95 billion in revenue in 2022. Similarly, ear packing materials have applications in a wide range of ear operations. The rising prevalence of ear infections among other medical conditions could trigger segmental growth.

Based on end-user, the global market segments are ambulatory centers, clinics, hospitals, and others. The highest market share was owned by the hospital segment in 2022 and may continue to grow due to the better access rate in terms of medical devices and equipment. Increasing the hospitalization rate along with effective medical reimbursement policies could help higher growth in the hospital sector. Over 200 million people in Europe are covered under the European Health Insurance Card (EHIC).

Based on material, the ear and nasal packing industry is bifurcated into non-absorbable and bio-absorbable. The latter segment has more growth potential during the forecast period as medical professionals are actively seeking medical products that cause fewer side effects to the patient. Bio-absorbable packing materials are naturally broken and absorbed into the body. In 2014, Medtronic announced the launch of injectable and biofragmentable nasal packing and sinus that could be used for stent surgery.

Ear and Nasal Packing Market: Report Scope

Ear and Nasal Packing Market: Regional Analysis

North America expected to become the leading region

The global ear and nasal packing market is currently led by North America and it will continue its dominance during the forecast period. By 2030, the market share in North America may reach over 30%. The increasing number of nose and ear-related infections along with higher access to primary medical care and better per capita income could assist in regional growth. Moreover, the presence of key market players investing in continuous research & development in addition to growing US Food and Drugs Administration (FDA) approval is likely to work in favor of regional revenue. The US is one of the largest suppliers of key medical materials. In 2018, the US medical device export rate was 5.7%. Europe is projected to act as the second-leading region mainly due to the presence of a strong healthcare structure and increased emphasis on patient-friendly medical care. Growing investment toward research further adds to regional growth.

Ear and Nasal Packing Market: Competitive Analysis

The global ear and nasal packing market is led by players like:

• Summit Medical Inc.
• Medtronic plc
• Boston Medical Products Inc.
• Stryker Corporation
• Fannin Ltd.
• Smith & Nephew plc
• NasoPore
• Entellus Medical Inc.
• Olympus Corporation
• BioCer Entwicklungs-GmbH
• Mersilene
• a product of Ethicon
• Network Medical Products Ltd.
• ArthroCare Corporation

The global ear and nasal packing market is segmented as follows:

By Distribution Channel

• OTC
• Direct Tender

By Type

• Ear
• Nasal

By End-User

• Ambulatory Centers
• Clinics
• Hospitals
• Others

By Material

• Non-Absorbable
• Bio-Absorbable

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa