Eco-Friendly Fashion Brands Market Size, Share, Analysis, Trends, Growth, Forecasts, 2032

Eco-Friendly Fashion Brands Industry Prospective:

The global eco-friendly fashion brands market size was evaluated at $8 billion in 2023 and is slated to hit $37 billion by the end of 2032 with a CAGR of nearly 23% between 2024 and 2032.

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Eco-Friendly Fashion Brands Market: Overview

Eco-friendly fashion is an emerging trend prioritizing ethical business and sustainable practices in the textile sector. Moreover, eco-friendly fashion products help in reducing the negative impact on the environment along with aiding various firms in prioritizing well-being of environment. Moreover, there are various eco-friendly fashion brands such as Everlane, Christy Dawn, Pact, Reformation, No Nasties, Doodlage, and Stella McCartney.

Key Insights

• As per the analysis shared by our research analyst, the global eco-friendly fashion brands market is projected to expand annually at the annual growth rate of around 23% over the forecast timespan (2024-2032)
• In terms of revenue, the global eco-friendly fashion brands market size was evaluated at nearly $8 billion in 2023 and is expected to reach $37 billion by 2032.
• The global eco-friendly fashion brands market is anticipated to grow rapidly over the forecast timespan owing to escalating customer awareness about the green environment along with its social impact on changing fashion trends.
• In terms of product type, the apparel segment is slated to register the highest CAGR over the forecast period.
• Based on fabric type, the organic fabric segment is predicted to contribute majorly towards global industry share in the upcoming years.
• Based on end-user, the men segment is slated to dominate the segmental growth in the ensuing years.
• Region-wise, the European eco-friendly fashion brands industry is projected to register the fastest CAGR during the projected timespan.

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Eco-Friendly Fashion Brands Market: Growth Factors

Surging consumer awareness about the benefits of using eco-friendly products can prop up the global market expansion

Escalating customer awareness about the green environment along with its social impact on changing fashion trends is likely to accentuate the growth of the eco-friendly fashion brands market globally. Furthermore, strict government laws along with incentives provided by the government pertaining to the production of green products will spur the expansion of the market across the globe. Moreover, an increase in the acceptance of the circular economy and the use of sustainable raw materials in manufacturing environment-friendly fabrics will drive global market trends. An increase in the number of firms focusing on corporate social responsibility initiatives is expected to multiply the size of the global market.

Eco-Friendly Fashion Brands Market: Restraints

Growing prices of product can halt the expansion of the global industry over forecast period

Humungous costs of products due to surging expenditure if the technology used to manufacture the product can retard the growth of the global eco-friendly fashion brands industry. Furthermore, supply chain disruptions can pose a huge threat to the expansion of the industry globally. Moreover, less awareness among customers of developing nations about the ecological impact of fabrics can further decimate the global industry demand.

Eco-Friendly Fashion Brands Market: Opportunities

Need for minimizing the labor costs to create new growth vistas for the global market by 2032

Huge demand for recyclable packaging and effective supply chain activities is predicted to open new growth avenues for the global eco-friendly fashion brands market in the coming years. Furthermore, technological innovations have led to automation which has helped in reducing labor costs & raw material sourcing along with minimizing factor advantages for firms based in particular countries. This, in turn, has resulted in reductions in manufacturing costs for firms, thereby enhancing market profitability.

Eco-Friendly Fashion Brands Market: Challenges

Growing competition between business rivals to pose a huge threat to the global industry expansion by 2032

Huge competition witnessed between product manufacturers is likely to pose the biggest threat to the expansion of the global eco-friendly fashion brands industry. Moreover, escalating ethical concerns and the availability of counterfeit products can obstruct the expansion of the industry globally.     

Eco-Friendly Fashion Brands Market: Segmentation

The global eco-friendly fashion brands market is divided into product type, fabric type, end-user, and region.                                          

In terms of product type, the eco-friendly fashion brands market across the globe is bifurcated into apparel, bags, footwear, jewelry, and accessories segments. Additionally, the apparel segment, which gained nearly 45% of the global market share in 2023, is expected to record the highest gains during the coming years due to a surge in the end-user demand for environment-friendly products and supportive government policies related to product sustenance along with growing circular economy globally.   

Based on the fabric type, the global eco-friendly fashion brands industry is divided into regenerated fabric, recycled fabric, and organic fabric segments. Furthermore, the organic fabric segment, which accrued about 58% of the global industry proceeds in 2023, is predicted to account notably toward the global industry expansion in the next couple of years, and this can be due to escalating end-user preference toward the use of eco-friendly items including biodiversity conservation and reduction in the pollution. Moreover, government laws aimed at promoting the utilization of organic textiles will steer the segmental surge.

On the basis of end-user, the eco-friendly fashion brands market is segmented into men, children, and women segments. Apparently, the men segment which dominated the segmental surge in 2023, is likely to continue segmental dominance even in the upcoming years. The expansion of the segment over the analysis period can be owing to the large-scale use of eco-friendly fashion items by men in the recent years.

Eco-Friendly Fashion Brands Market: Report Scope

Eco-Friendly Fashion Brands Market: Regional Insights

Asia-Pacific is forecast to maintain leadership status in the global market over the assessment timeline

Asia-Pacific, which contributed about 73% of the global eco-friendly fashion brands market share in 2023, is slated to establish a number one position in the global market within the next couple of years. In addition, the regional market surge in the forthcoming years can be credited to an increase in fabric production in India, China, and Bangladesh. An increment in the online retail business along with the presence of direct-to-consumer channels in countries such as India and China will promote the growth of the market in the APAC region. Presence of key manufacturers and vendors in these countries will enhance the profitability of the market in the region along with raising the returns of investments of the firms investing in the business. Moreover, the demand for the product will also increase the GDP of the countries based in the region.

European eco-friendly fashion brands industry is slated to record the highest gains annually in the years to come. The expansion of the industry in Europe can be a result of the flourishing fashion sector in European countries. Additionally, strict environmental laws enforced by the European Commission, a division of the EU, will contribute noticeably towards the industry earnings in the continent. Growing focus of firms on product innovations has fostered the environment for adopting sustainable processes for manufacturing fabrics in European countries, thereby manifesting in the immense expansion of the industry in Europe.

Key Developments

• In the first half of 2022, Levi Strauss introduced jeans made from natural cotton and a wood-based fiber referred to as Circulose.
• In the second half of 2023, Andrew Burgess signed an agreement with PUMA for designing recyclable polyester fabric, thereby contributing majorly toward the use of renewable products in the fashion sector.

Eco-Friendly Fashion Brands Market: Competitive Space

The global eco-friendly fashion brands market profiles key players such as:

• Levi Strauss & Company
• PACT
• Reformation
• Eileen Fisher's
• Amour Vert
• People Tree
• Stella McCartney
• Tentree
• Adidas
• Patagonia

The global eco-friendly fashion brands market is segmented as follows:

By Product Type

• Apparel
• Bags
• Footwear
• Jewelry
• Accessories

By Fabric Type

• Regenerated Fabric
• Recycled Fabric
• Organic Fabric

By End-User

• Men
• Children
• Women

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa