Electric Hair Clipper & Trimmer Market Size, Share Report, Analysis, Trends, Growth, 2030

Electric Hair Clipper & Trimmer Industry Prospective:

The global electric hair clipper & trimmer market size was worth around USD 5.8 billion in 2022 and is predicted to grow to around USD 7.7 billion by 2030 with a compound annual growth rate (CAGR) of roughly 3.5% between 2023 and 2030.

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The report analyzes the global electric hair clipper & trimmer market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the electric hair clipper & trimmer industry.

Electric Hair Clipper & Trimmer Market: Overview

Consumer grooming products called electric hair clippers and trimmers are used to shorten or trim hair. Growing consumer awareness of the need of maintaining personal hygiene and rising personal disposable income are the key drivers of market expansion. Numerous other drivers include the rising popularity of a variety of hair and beard styles, a rise in consumer awareness of the benefits of electric hair clippers and trimmers, such as portability, high demand for practical consumer electronics products, an increase in research & development activities, and a trend toward greater globalization & westernization. In the long run, increasing e-commerce platform penetration, a constantly growing population, and increased consumer awareness of well-known brands will all lead to profitable and rewarding electric hair clipper & trimmer market growth potential. 

Key Insights

• As per the analysis shared by our research analyst, the global electric hair clipper & trimmer market is estimated to grow annually at a CAGR of around 3.5% over the forecast period (2023-2030).
• In terms of revenue, the global electric hair clipper & trimmer market size was valued at around USD 5.8 billion in 2022 and is projected to reach USD 7.7 billion, by 2030.
• The growing e-commerce platforms across the globe are expected to dominate the electric hair clipper & trimmer market over the forecast period.
• Based on the product, the cordless segment is expected to dominate the market during the forecast period.
• Based on the distribution channel, the online segment is expected to grow at the highest CAGR over the forecast period.
• Based on region, the Asia Pacific is expected to dominate the market over the forecast period.

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Electric Hair Clipper & Trimmer Market: Growth Drivers

The growing e-commerce industry drives the market growth

The growing e-commerce industry is one of the major factors that propel the market growth for the electric hair clipper & trimmer market over the forecast period. For instance, as per Statistics Canada, retail e-commerce sales increased from 3.9% in 2019 to 6.2% in 2022 as a percentage of all retail sales. The percentages of retail e-commerce sales during the pandemic's peak in 2020 and 2021 were 6.6% and 6.9%, respectively. Moreover, according to the US Department of Commerce, a US-based federal agency, in comparison to the third quarter of 2021, e-commerce gained 10.8% (1.2%), while overall retail sales rose 9.1% (0.4%) over the same period. E-commerce sales made for 14.8% of overall revenues in the third quarter of 2022. Thereby, driving the market growth over the forecast period.

Electric Hair Clipper & Trimmer Market: Restraints

Maintenance and durability restrict the market growth

To guarantee the best performance and lifespan, electric hair clippers and trimmers need regular maintenance, which includes oiling and cleaning the blades. Customers may use fewer demanding products or different grooming techniques if they find this maintenance schedule to be difficult. Thus, the regular maintenance required by these products for durability is expected to limit the electric hair clipper & trimmer industry expansion over the forecast period.

Electric Hair Clipper & Trimmer Market: Opportunities

Technological advancements are expected to offer a significant opportunity

The market for electric hair clippers and trimmers is seeing a rise in popularity due to technological developments. The industry's need for electric hair clippers and trimmers grows as a result of advancements in electronic device technology. The market is seeing the introduction of goods that are more power-outage-resistant, cordless, water-resistant, and compact. For instance, in February 2023, the Weed Whacker® 2.0 electric nose and ear hair trimmer has been introduced by MANSCAPED®, the top worldwide men's grooming firm and lifestyle consumer brand. The Weed Whacker® 2.0 have many features including an enhanced rotating steel blade that catches hair better due to higher and wider slots delivers greater performance and an incredibly pleasant trim, capability for wet or dry operation, and simplicity of cleaning and others. Thus, the innovative product launch is expected to offer a lucrative opportunity for electric hair clipper & trimmer market growth during the forecast period.

Electric Hair Clipper & Trimmer Market: Challenges

Counterfeit and low-quality products pose a major challenge to the market growth

The availability of counterfeit and inferior products is an obstacle for the electric hair clipper and trimmer industry. These goods not only damage the reputation of well-known companies but also put consumers' safety in danger. Strict procedures, including the protection of intellectual property and careful quality control, are needed to deal with counterfeit goods. Therefore, the existence of counterfeit and low-quality products is expected to hamper the market growth over the forecast period.

Electric Hair Clipper & Trimmer Market: Segmentation

The global electric hair clipper & trimmer industry is segmented based on product, distribution channel, and region.

Based on the product, the global market is bifurcated into corded and cordless. The cordless segment is expected to dominate the market during the forecast period. These battery-operated hair clippers and trimmers are more convenient and portable. For those who enjoy traveling and want to take their hairstyling routine along with them, a cordless hair clipper is a perfect option. The key driver of demand for cordless hair clippers is the introduction of devices with greater battery life. On the other hand, the corded segment is expected to grow at a moderate rate over the forecast period. The usage of corded hair clippers is anticipated to increase in the years to come due to the launch of devices with cutting-edge characteristics including ergonomic form, pleasant grip, and compact design. Additionally, for superior performance, these corded electric trimmers come with a premium guard comb and a max power high torque motor. It is anticipated that the introduction of items with enhanced blade designs would have a favorable effect on the market expansion. For instance, self-sharpening trimmers with blades were released in India in 2019 by businesses like Philips and Xiaomi. Thereby, driving the segment growth over the forecast period.1SW5T1

Based on the distribution channel, the global electric hair clipper & trimmer industry is divided into offline and online. The online segment is expected to grow at the highest CAGR over the forecast period. It is influenced by factors like no added expenses because goods may be transported directly from suppliers. Low product pricing, discounts, customer reviews, and ratings of the product or service all contribute to the growth of this market sector and are very helpful to consumers when making decisions. This segment's revenue is increasing as a result of additional considerations including convenience, doorstep service, and the availability of a wide range of products. Thus, this is expected to drive the segment expansion.

Electric Hair Clipper & Trimmer Market: Report Scope

Electric Hair Clipper & Trimmer Market: Regional Analysis

The Asia Pacific is expected to dominate the market during the forecast period

The Asia Pacific is expected to dominate the global electric hair clipper & trimmer market during the forecast period. The market growth in the region is attributed to the growing e-commerce industry. E-commerce platforms and digital adoption have significantly increased in the Asia Pacific region. Online stores make it easy and convenient for customers to buy grooming supplies like electric hair clippers and trimmers. The market is expanding as a result of the availability of a large variety of products, competitive pricing, and delivery services on e-commerce platforms. For instance, China's online retail sales reached more than 710 million digital consumers, hit $2.29 trillion in 2020, and are expected to reach $3.56 trillion by 2024. With e-commerce sales of $1.5 trillion in 2021, China overtook the United States as the largest market.

Electric Hair Clipper & Trimmer Market: Competitive Analysis

The global electric hair clipper & trimmer market is dominated by players like:

• Koninklijke Philips N.V.
• Procter & Gamble
• Panasonic Corporation
• Xiaomi.
• Wahl Clipper Corporation
• Spectrum Brands Inc.
• Conair Corporation
• ANDIS COMPANY.
• VEGA
• Sunbeam Products Inc.
• Havells India Ltd.
• Flyco
• ZED LIFESTYLE PVT. LTD.
• Happily Unmarried.
• GENERAL ELECTRIC COMPANY
• Syska
• BRIO PRODUCT GROUP
• Others.

The global electric hair clipper & trimmer market is segmented as follows:

By Product

• Corded
• Cordless

By Distribution Channel

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa