Electric Toothbrush Market Size, Share, Analysis, Trends, Growth, 2032

Electric Toothbrush Industry Prospective:

The global electric toothbrush market size was evaluated at $9 billion in 2023 and is slated to hit $44 billion by the end of 2032 with a CAGR of nearly 20% between 2024 and 2032.

Request Free Sample

Electric Toothbrush Market: Overview

An electric toothbrush helps in effectively maintaining the strength and hygiene of teeth and provides a slew of benefits in comparison to manual brushing. There are various kinds of electric toothbrushes including oscillating-rotating electric toothbrush, counter-rotating electric toothbrush, sonic electric toothbrush, and ultrasonic electric toothbrush.

Key Insights

• As per the analysis shared by our research analyst, the global electric toothbrush market is projected to expand annually at the annual growth rate of around 20% over the forecast timespan (2024-2032)
• In terms of revenue, the global electric toothbrush market size was evaluated at nearly $9 billion in 2023 and is expected to reach $44 billion by 2032.
• The global electric toothbrush market is anticipated to grow rapidly over the forecast timeline owing to a surge in dental issues along with awareness about oral health.
• In terms of product type, the battery-powered segment is slated to register the highest CAGR over the forecast period.
• Based on end-user, the female segment is predicted to contribute majorly towards the global industry revenue in the upcoming years.
• Region-wise, the European electric toothbrush industry is projected to register the fastest CAGR during the projected timespan.

Request Free Sample

Electric Toothbrush Market: Growth Factors

Growing oral issues arising in a large number of persons will drive the growth of the market globally

A surge in dental issues along with awareness about oral health is anticipated to boost the expansion of the global electric toothbrush market. Escalating per capita income of customers in Asian countries including India and China will spur global market trends. A prominent rise in the launching of new products will expand the scope of the market globally. Moreover, beneficial features of the product such as prevention of tooth decay, strengthening of teeth, and maintaining good health of gums will steer the expansion of the global market. Large-scale integration of AI tools in electric toothbrushes will enlarge the scope of the global market demand. Citing an instance, in 2022, Quip introduced a rechargeable electric toothbrush embedded with new AI properties.

Electric Toothbrush Market: Restraints

Lack of knowhow about product benefits can hinder the global industry surge by 2032

Low awareness about the benefits offered by the product is expected to put brakes on the global electric toothbrush industry progression. Huge product costs can prove to be a major restraining factor for the global industry.

Electric Toothbrush Market: Opportunities

New product breakthroughs can open new growth opportunities for the global market

Technological innovations such as smart electric toothbrushes and favorable schemes launched by the American Association of Orthodontists for promoting dental care are predicted to open new growth avenues for the global electric toothbrush market.

Electric Toothbrush Market: Challenges

Escalating issues related to ecological imbalance can challenge the growth of the industry globally

Surging environmental issues related to the disposal of the product can challenge the growth of the global electric toothbrush industry. The easy availability of alternate products can retard the expansion of the industry across the globe.

Electric Toothbrush Market: Segmentation

The global electric toothbrush market is divided into product type, end-user, and region.                                          

In terms of product type, the electric toothbrush market across the globe is bifurcated into rechargeable and battery-powered segments. Additionally, the battery-powered segment, which gained approximately 49% of the global market revenue in 2023, is projected to record the highest CAGR in the forecast timeline. The expansion of the segment in the next few years can be due to the easy availability of the product at cost-effective rates. Moreover, these products can be easily replaced, thereby enhancing their demand.

Based on the end-user, the global electric toothbrush industry is divided into female and male segments. Furthermore, the female segment, which gathered approximately two-thirds of the global industry earnings in 2023, is set to make major contributions towards the global industry revenue in the forecasting timeline. The expansion of the segment in the analysis timespan can be ascribed to the growing spending of females on the purchase of oral care items.

Electric Toothbrush Market: Report Scope

Electric Toothbrush Market: Regional Insights

North America is expected to maintain leadership rank in the global market during the forecast timespan

North America, which accounted for 54% of the global electric toothbrush market revenue in 2023, is projected to establish a key position in the global market in the coming eight years. In addition to this, the regional market expansion in the forecast timeline can be credited to a rise in product sales in countries such as Canada and the U.S. Furthermore, easy product availability in supermarkets will prop up the growth of the market in the region.

The European electric toothbrush industry is predicted to register the highest growth rate annually in the coming eight years. The growth of the industry in Europe can be due to the rise in the elderly population in the countries of Europe. Moreover, growing product usage by dentists for patients will further embellish the expansion of the industry in the continent.

Key Developments

• In the first half of 2023, Etekcity introduced a sonic electric toothbrush providing an AI-based electric toothbrush embedded with five brushing modes.
• In the first half of 2022, Phillips India introduced a new range of electric toothbrushes referred to as Sonicare with a view to expanding its product line.

Electric Toothbrush Market: Competitive Space

The global electric toothbrush market profiles key players such as:

• Foreo
• Colgate-Palmolive Company
• Panasonic Corporation
• Ionsei USA
• Water Pik Inc.
• Koninklijke Philips N.V.
• DenMat Holdings LLC
• Shenzhen Risun Technology Co. Ltd.
• The Procter & Gamble Company
• Xiaomi.

The global electric toothbrush market is segmented as follows:

By Product Type

• Rechargeable
• Battery-Powered

By End-User

• Female
• Male

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa