Enterprise Video Market Size, Share, Trends, Growth and Forecast 2032

Enterprise Video Market Insights

Zion Market Research has published a report on the global Enterprise Video Market, estimating its value at USD 26.99 Billion in 2023, with projections indicating that it will reach USD 106.29 Billion by 2032. The market is expected to expand at a compound annual growth rate (CAGR) of 14.7% over the forecast period 2024-2032.

The report explores the factors fueling market growth, the hitches that could hamper this expansion, and the opportunities that may arise in the Enterprise Video Market industry. Additionally, it offers a detailed analysis of how these elements will affect market demand dynamics and market performance throughout the forecast period.

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Global Enterprise Video Market Size

Enterprise video is a communication & entertainment hub for giant players, vendors, employees, clients, and the outside public. It helps in effective communication for organizations. It has an array of applications in Corporate Communications and Training & Development purposes.

Global Enterprise Video Market: Overview

It has a huge demand in the Covid pandemic for more efficient solutions owing to the popularity of on-demand video services for internal communications. Major players in all industries are focusing on offering superior efficient enterprise video solutions for their clients. In a key boost to the enterprise video market, in March 2018, IBM implanted zoom video meetings into its IBM Watson Workplace Plus. The firm Zoom video communications collaborated with IBM to enhance the efficiency of Workspace Plus users so that they can report the chats to zoom video meetings with a sole click on the workspace interface. For the record, IBM will equip and sell the video communications service of Zoom to the end-users by displaying it as a part of its Watson Workspace.

The enterprise video market is well-suited for businesses of all sizes and can facilitate the rapid development of video streaming options within these organizations. This market provides high-quality video hosting platforms, live video streaming instruments, and enterprise video content management solutions. Microsoft Stream is an enterprise video platform that has experienced significant growth over the forecast period and can provide enterprise-grade security for every user's data during the streaming of powerful video content. With access to an extensive array of enterprise-level features, such as enterprise video hosting and enterprise video management, business leaders can find the optimal solution for their team's needs. Streamlined operations in this industry require comprehensive enterprise video solutions with a user-friendly interface and high-quality streaming. 

COVID-19 Impact Analysis:

COVID-19 has put actual events or physical events to a total halt, therefore, associations are congregating on the virtual event platform to deliver and convey the content to the crowd. Various trade shows and meetings have been canceled and delayed as a result of concerns encompassing the novel coronavirus episode. During this pandemic, lockdown on in-person occasions has brought about an upsurge in virtual events being conducted. A remote participant can take interest in the virtual event from any side of the world, given that the individual has access to the web. The virtual events industry offers a cost-effective means to efficiently bring a number of attendees from all over the globe to a purposeful gathering.

Thus, the enterprise video market size is anticipated to grow significantly, owing to the continual attempt of companies to strengthen their foothold, globally, which increases the demand for a communication platform that reaches a mass population without physical boundaries.

Moreover, various companies have adopted the work-from-home policy, owing to the lockdown imposed by the COVID-19-affected countries to prevent the community spread of the disease, which has resulted in increased opportunities for industry participants in the enterprise video industry.

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Global Enterprise Video Market Size: Growth Factors

“Massive application of video technologies & services along with humungous demand for on-demand solutions will boost enterprise video market size trends over the coming years,” says the author of this study. Apart from this, the acceptance of new technologies is likely to further impel the growth of the business in the near future.

High setup costs and volatile competitive scenarios, however, are likely to hamper the growth of the enterprise video market over the forthcoming years. Nevertheless, the massive application of enterprise video across healthcare, media & entertainment, BFSI, Telecom & IT, and transport & logistics sectors will further amplify the horizon of the enterprise video market size in the ensuing years.

Enterprise Video Market: Report Scope

Global Enterprise Video Market- Type Segment Analysis Preview  

Video conferring is conducted in a format, which creates a learning-by-doing atmosphere through experiments, discussion, and interaction among the employees, clients, partners, or stakeholders. This may include conventions, symposia, congresses, incentive group events, marketing events, special celebrations, seminars, courses, product launches, company general meetings, corporate retreats, study tours, or training programs. Such conferencing can be both small and large scale, formal or informal. The planning of such events begins a month prior to designing and developing a theme for them. Video conferencing help to build and strengthen the relationship with existing and future clients and agencies. However, video conferencing held the major share in the market.

Global Enterprise Video Market- Industry Segment Analysis Preview  

The BFSI segment of the market is likely to hold the major share in the market and likely to remain dominant throughout the forecast period. This is attributed to the growing demand for video-based marketing and sales of enhanced branch communications and banking services such as loans, credit cards, and wealth management remarkably contributing to the segment growth.

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Key Market Players & Competitive Landscape

Major players in the enterprise video market are-

• Altus365
• AT&T
• Avaya
• Aver Information
• AVI-SPL Inc.
• Broadpeak
• BT Conferencing
• Cisco Systems
• Epiphan
• Hikvision
• Huawei
• Kaltura
• Kontiki
• Level 3 Communications
• Librestream
• NTT Communications
• Polycom
• Sonic Foundry
• Tegrity
• Telestream
• Tremor Video
• Vidtel and Vidyo.

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 The global Enterprise Video Market is segmented as follows:

By Type

• Video Conferencing
• Web Conferencing
• Video Streaming

By Industry

• BFSI
• Telecom & IT
• Healthcare
• Transportation & Logistics
• Media & Entertainment

Global Enterprise Video Market- By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of the Middle East & Africa