Event Logistics Market Size, Share, Analysis, Trends, Growth, Forecasts, 2032

Event Logistics Industry Prospective:

The global event logistics market size was worth around USD 65.87 billion in 2023 and is predicted to grow to around USD 112.43 billion by 2032 with a compound annual growth rate (CAGR) of roughly 6.12% between 2024 and 2032.

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Event Logistics Market: Overview

Event logistics is referred to as the planning and management of people, objects, materials, and other components necessary to run a successful event. It is a significant segment of the broader concept of event management.

The growing number of entertainment and networking events held worldwide is driving the demand for event logistics. Such activities can range from entertainment programs to corporate get-togethers.

For an event to be successful, proper management and planning of the people involved and objects necessary to execute the function are crucial. Event logistics ensures that all requirements for an event are met on time.

The demand for third-party event logistics solutions providers has been growing in the last few years, driven by the expertise the companies hold in ensuring that the events run successfully.

In addition, event management companies and logistics providers are expanding into newer markets while incorporating new technologies to ensure a smooth supply chain for goods and materials, leading to higher industry revenue.

However, the growing cost of event logistics, along with economic volatility, may impact the market’s growth trend in the future.

Key Insights:

• As per the analysis shared by our research analyst, the global event logistics market is estimated to grow annually at a CAGR of around 6.12% over the forecast period (2024-2032)
• In terms of revenue, the global event logistics market size was valued at around USD 65.87 billion in 2023 and is projected to reach USD 112.43 billion by 2032.
• The event logistics market is projected to grow at a significant rate due to the growing number of entertainment events across the globe.
• Based on application, the entertainment & media segment is growing at a high rate and will continue to dominate the global market, as per industry projections.
• Based on type, the freight forwarding segment is anticipated to command the largest market share.
• Based on region, Europe is projected to dominate the global market during the forecast period.

Event Logistics Market: Growth Drivers

Growing number of entertainment events across the globe will drive the market demand rate

The global event logistics market is expected to grow due to the rising number of entertainment-based shows worldwide. These events include concerts, theater plays, musicals, magic shows, circus performances, and comedy shows. Some of these events are held at large capacity, reaching up to more than 50,000 viewers per show.

For instance, in 2023, music concerts were extremely popular entertainment in several parts of the world. These events attracted attendees from across the globe.

According to official statistics, Live Nation Entertainment, one of the leading entertainment companies globally, reported that it hosted over 50,000 festivals and concerts across the US in 2023. Since the COVID-19 lockdown impositions have lifted, entertainment gatherings hosting mass crowds have picked up pace.

Similarly, Europe is a highly popular destination among music enthusiasts. European nations hold several small and large size concerts, musical shows, and other events throughout the year.

Belgium is known to host one of the world’s largest electronic dance music (EDM) festivals in the form of Tomorrowland. It attracts more than 3,90,000 people every year from more than 200 countries. Such events can be executed seamlessly with the assistance of event logistics.

Rising application in movie and sports industry to generate exceptional revenue during the projection period

The demand for specialized logistic-based solutions in the event management industry will be influenced by the growing applications in the movie and sports industry. The rising trend of on-location shooting in the movie industry requiring transportation of personnel and goods to shooting locations will create more demand in the global event logistics market. In addition to this, sports events have also been registering higher investments.

In July 2024, Saudi Arabia began the construction of a new 47,000-seat stadium, which is expected to start hosting events by 2026.

In March 2024, the United Arab Emirates (UAE) announced the approval of two new stadiums in the region with over 20,000 seating capacity.

Event Logistics Market: Restraints

Growing expenses associated with logistics and economic volatility will impact the industry’s expansion trend

The global event logistics industry is projected to be restricted by the rising expenses associated with logistics and supply chains.

For instance, the growing prices of fuel have directly resulted in increased costs of transporting goods and people from one location to another.

Furthermore, the cost increases further in case of international transport for materials or personnel required for the event. Currently, the global economy is under extreme turmoil leading to uncertain situations that will directly impact the industry’s expansion trends.

Event Logistics Market: Opportunities

Rising adoption of technological solutions in the industry will generate new expansion opportunities

The global event logistics market is expected to generate growth opportunities due to the growing adoption of advanced technologies in the industry. This includes using cutting-edge software tools, Artificial Intelligence (AI)-integrations, and robotics & automation to improve the efficiency of event logistics.

In June 2024, Evexus, an end-to-end event management solutions provider, announced the launch of a new software designed to assist in streamlining and improving event planning and management internationally.

The platform is powered by several cutting-edge technologies, such as sequential registration, AI, and pay-first billing. The company expects to tackle prevalent challenges in the existing market.

In November 2023, Eventsforce launched the mobile application of its event planning tool. The application is developed using upgraded technologies for improved results.

The companies operating in the industry are increasingly investing in novel project management solutions and collaboration tools to execute the supply chain with minimal to zero glitches. Market players must focus on expanding their services to emerging regions with higher demand for entertainment shows, trade events, and corporate gigs.

Event Logistics Market: Challenges

Regulatory hurdles to impact profit margins during the forecast period

The global industry for event logistics is projected to be challenged by the regulatory hurdles faced by businesses, especially in the case of trans-border deals.

Obtaining visas, customs approval, and following other regulatory procedures can be time-consuming since regional laws change from one country to another.

Additionally, the procedure is expensive leading to a limited number of players operating on a larger scale. These factors will continue to impact profit margins in the long run.

Event Logistics Market: Segmentation

The global event logistics market is segmented based on application, type, and region.

Based on the application, the global market segments are corporate events & trade fairs, sports, entertainment & media, and others.

In 2023, the highest growth was witnessed in the entertainment & media segment due to the increased number of musical concerts, comedy shows, and other fun-based events on a mass scale.

For instance, popular music artist Taylor Swift will host around 153 shows spanning three continents in the ongoing Eras tour. Increased demand from viewers for engaging entertainment programs is driving the segmental revenue.

Based on the type, the event logistics industry divisions are freight forwarding, delivery systems, and inventory management. In 2023, the highest demand was listed in the freight forwarding segment. It deals with the actual transportation of goods and personnel to the place of the event.

The increasing demand for freight forwarding across international borders will help fuel the segmental revenue during the projection period. The average cost of air freight can reach up to USD 5 per kilogram.

Event Logistics Market: Report Scope

Event Logistics Market: Regional Analysis

Europe is expected to lead with the highest growth margin during the forecast period

The global event logistics market will be led by Europe during the forecast period. The increasing rate of events across industries held in European nations, including Spain, Portugal, France, United Kingdom, Italy, and others, is the main reason for higher regional demand.

In December 2023, popular artist Doja Cat announced The Scarlet Tour in Europe, beginning from June 11, 2024, to July 25, 2024. Europe is a popular HubSpot attracting several media companies for shooting locations.

For instance, countries such as Scotland, Italy, and Switzerland are known for their exquisite beauty. These regions have been a part of the global media industry for decades.

In October 2024, Emmanuel Macron, the president of France, made a public comment ensuring that he would speak to the management of Netflix, a popular over-the-top (OTT) content platform, to keep filming the popular show ‘Emily in Paris in France instead of moving to Italy. The show has garnered a new fan base for several French locations.

In addition to this, the growth in the number of trade shows, especially in the technology and automotive industry, will further promote regional market expansion.

Event Logistics Market: Competitive Analysis

The global event logistics market is led by players like:

• Event Solutions
• GES (Global Experience Specialists)
• Soho Experiential
• Reed Exhibitions
• SplashThat
• PRA Events
• Freeman
• Experient
• Bizzabo
• Eventbrite
• Cvent
• Stageline
• Live Nation
• Encore
• Hubilo.

The global event logistics market is segmented as follows:

By Application

• Corporate Events & Trade Fairs
• Sports
• Entertainment & Media
• Others

By Type

• Freight Forwarding
• Delivery Systems
• Inventory Management

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa