Fidget Spinner Market Size, Share, Industry Analysis, Trends, Growth, 2030

Fidget Spinner Industry Prospective:

The global fidget spinner market size was worth around USD 980.76 million in 2022 and is predicted to grow to around USD 1,928.62 million by 2030 with a compound annual growth rate (CAGR) of roughly 8.82% between 2023 and 2030.

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Fidget Spinner Market: Overview

A fidget spinner is an everyday consumer product classified in the toys & entertainment category. It is a small object with a central ball-bearing point surrounded by flat structures with holes. Typical and most commonly used fidget spinners are generally three-lobed; however, spinners with more lobes can be found in the market. Generally, fidget spinners are made using plastic raw material but certain manufacturers also use metal as the essential material. Fidget spinners gained momentum in 2017 and since then they have become a popular form of toys.

The objects were previously advertised and marketed as toys developed for people who have difficulty calming down in stressful situations or users who are unable to focus on a particular task for a longer duration. However, the scientific studies backing such claims are limited and hence it is difficult to completely trust the marketing strategy. Additionally, several negative or unwanted incidents have been reported across the globe in relation to the use of fidget spinners.

Key Insights:

• As per the analysis shared by our research analyst, the global fidget spinner market is estimated to grow annually at a CAGR of around 8.82% over the forecast period (2023-2030)
• In terms of revenue, the global fidget spinner market size was valued at around USD 980.76 million in 2022 and is projected to reach USD 1,928.62 million, by 2030.
• The market is projected to grow at a significant rate due to the growing world population
• Based on distribution channel segmentation, online channels were predicted to show maximum market share in the year 2022
• Based on material segmentation, plastic was the leading segment in 2022
• On the basis of region, Asia-Pacific was the leading revenue generator in 2022

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Fidget Spinner Market: Growth Drivers

Growing world population to contribute to higher market demand

The global fidget spinner market is expected to grow owing to the rising population across the globe. As of 2023, the world population is over 8 billion and by 2050, as per official projections, the world population will be closer to 10 billion. The number of consumers is increasing every year. In addition to this, the purchasing power of the general population has increased leading to more consumption of items apart from absolute necessities such as food and shelter.

Fidget spinners are not designed specifically for a gender or age group. It can be enjoyed by people across age groups including young children and adults or the elderly population. This helps fidget spinner manufacturers cater to a broad group of audience. As consumer awareness increases, the demand for fidget spinners is projected to grow.

Online sales channel to deliver exceptional results during the forecast period

One of the latest consumerism trends observed globally is the increasing use of online sales channels including social media platforms. Companies are extensively leveraging the benefits offered by online platforms in terms of consumer reach. Moreover, several people are making choices influenced by social media marketing.

Fidget spinners are inexpensive and disposable items. They do not cost as high as some of the other entertainment toys available in the market. Hence consumers may not re-think making a purchase that costs less. Manufacturers of fidget spinners are expected to gain excellent growth momentum from online portals as the number of online buyers is increasing rapidly.

Fidget Spinner Market: Restraints

Negative incidents related to fidget spinners reported globally may restrict market adoption

Fidget spinners are known to be addictive, especially among children. They are simple objects and can be played with without paying much attention. Once people start using a fidget spinner, they can continue using the object with the aid of muscle memory. Several schools worldwide have reported that children brought fidget spinners to schools and educational facilities resulting in teaching centers banning the item in school premises. Similar steps were reported to be taken by parents and guardians.

In 2017, a family in the US reported that a fidget spinner got stuck to their child’s finger while in another news an infant swallowed the object leading to medical issues. Such factors are likely to impede the global fidget spinner market growth rate.

Fidget Spinner Market: Opportunities

Availability of new and innovative fidget spinners in the market to deliver growth opportunities

The global fidget spinner industry is projected to gain access to higher growth momentum as a result of the increasing innovation-led approach adopted by makers of fidget spinners. The manufacturers are actively re-inventing toy design along with making changes to the materials used in the production for improved experience. The ideal fidget spinner design consists of 3 lobed flat structures. However, companies are now introducing 4 and in some cases 5 lobed flat structures.

In 2017, a technology company Fidgetly announced the launch of digital fidget spinners connected through Bluetooth technology. The product was called FidgetlyCTRL and it was the first-of-its-kind product when launched.

Rising marketing as an ideal toy for autism or attention deficit hyperactivity disorder (ADHD) could help the market expansion strategy

Retailers and brands operating in the global fidget spinner market are advertising the product as an ideal toy for patients who may have some form of mental disorder. For instance, the product, when initially introduced in the market, was aggressively marketed as a focus-improving tool and an object that could help relieve stress in people. The health infrastructure for mental disorders is improving with the launch of special and dedicated diagnostic centers and treatment facilities.

In January 2023, LinusBio, an emerging company operating in the medical healthcare industry, announced that its researchers had developed a new test that could help in autism diagnosis before the symptoms become apparent. The test is under development and will take time before it receives final approval for commercial use. Moreover, the growing access to medical reimbursement and other essential parameters of mental healthcare can significantly impact the demand for fidget spinners.

Fidget Spinner Market: Challenges

Lack of sufficient scientific research to back claims of product effectiveness is a critical challenge

The global fidget spinner industry growth rate will be challenged by the lack of sufficient scientific findings that act as concrete proof supporting the claims of fidget spinner manufacturers and suppliers. Currently, the claims are only made by the brands selling the product.

However, they have not conducted significant studies or research to provide claim authenticity. Additionally, the intense competition in the market from producers of other similar products as well as fidget spinner makers will act as growth barriers.

Fidget Spinner Market: Segmentation

The global fidget spinner market is segmented based on distribution channel, material, and region.

Based on distribution channel, the global market is divided into offline channels and online channels. In 2022, the highest growth was observed in the online channels segment. Impulse buying is a primary reason for higher sales of inexpensive items that may or may not add value to everyday life experiences. Online shopping trend is a leading contributor to the increasing trend of impulse shopping. Research findings indicate that nearly 41% to 79.9% of all purchases are bought on impulse. The offline channels segment also contributes to market growth trends especially supermarkets and retail stores selling basic products such as fidget spinners.

Based on material, the global market is divided into plastic, metal, fiber, and others. In 2022, the plastic segment was the leading revenue generator. Most fidget spinners are made using plastic since they are lightweight and can be easily molded. However, plastic-made fidget spinners also have metal components. On the other hand, metal fidget spinners can be heavy and may cost more than their counterparts. Basic fidget spinners cost around USD 7 to USD 8.

Fidget Spinner Market: Report Scope

Fidget Spinner Market: Regional Analysis

Asia-Pacific to witness the highest growth rate during the projection period

The global fidget spinner market will witness the highest growth in Asia-Pacific. The region has an extensive consumer market with India and China hosting around 50% of the world population. Additionally, the per capita income in Asian countries along with the presence of a highly influential e-commerce market may fuel regional growth rate. In 2017, developers in the Japanese market announced that they had developed the world’s highest whirling fidget spinner as compared to any other product available in the market. The product developed by NSK Micro Precision could whirl for around 12 minutes.

In addition to this, toys and entertainment products are culturally imbibed in several Asian countries as a large part of the new generation in countries such as South Korea, China, and India continue to invest in new entertainment products including fidget spinners. The increasing production of mass products in China aids regional dominance. The country exported goods worth more than USD 3 trillion in 2021.

North America has a limited market for fidget spinners. Several schools and institutions have banned fidget spinners. However, the region has also registered several patent requests by regional producers of the toy product.

Fidget Spinner Market: Competitive Analysis

The global fidget spinner market is led by players like:

• 3D Fidgets
• Zuru
• FIGROL
• Kangaroo
• Maxboost
• Trianium
• Fidget Dodecagon
• ILoveFidget
• Maybo Sports
• SCIONE
• Tom's Fidgets
• ATESSON
• Fidgeteer
• Moya Spinner
• Wowstar

The global fidget spinner market is segmented as follows:

By Distribution Channel

• Offline Channels
• Online Channels

By Material

• Plastic
• Metal
• Fiber
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa