Fruit Puree Market Size, Share, Growth, Trends, and Forecast 2030

Fruit Puree Industry Prospective:

The global fruit puree market size was evaluated at $5 billion in 2022 and is slated to hit $9 billion by the end of 2030 with a CAGR of nearly 7.6% between 2023 and 2030.

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Fruit Puree Market: Overview

Fruit puree is one of the earliest foods launched for infant consumption over the complementary timeframe. It is a fruit that is cooked, pressed, sieved, or blended till it turns into liquid or creamy paste form. In addition to this, rheological features along with sensory analysis are a few of the aspects that are anticipated to steer the expansion of the market globally.

Key Insights

• As per the analysis shared by our research analyst, the global fruit puree market is projected to expand annually at the annual growth rate of around 7.6% over the forecast timespan (2023-2030)
• In terms of revenue, the global fruit puree market size was evaluated at nearly $5 billion in 2022 and is expected to reach $9 billion by 2030.
• The global fruit puree market is anticipated to grow rapidly over forecast timeline owing to an increase in the use of the product in cereals and dairy items.
• In terms of type, the banana puree segment is anticipated to register the highest CAGR over the forecast period.
• Based on application, the beverages segment is expected to lead the segmental growth over the period from 2023 to 2030
• Region-wise, the North American fruit puree industry is projected to register the fastest CAGR during the assessment timespan.                                                                                                         

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Fruit Puree Market: Growth Factors

Massive product penetration in the production of dairy items to embellish the market progress in the forecast timeline

With epidemiological studies revealing that diets rich in fruits can protect an individual against heart disorders, the global fruit puree market is anticipated to gain traction over the coming years. Apart from this, pureed fruit products contain a large number of beneficial nutrients such as dietary fibers, flavonoids, vitamin C, and carotenoids. This, in turn, will enlarge the scope of the market over the forecast period.

Moreover, an increase in the use of the product in cereals and dairy items is predicted to embellish the market expansion over the forthcoming years. Furthermore, strategic moves such as new product launches are likely to increase the profitability of the global fruit puree market over the forecast period. For instance, in January 2021, Oregon Fruit Products LLC, a key manufacturer of fruit purees for craft beverages, launched sixteen new packaged canned fruit purees for small-scale beverage producers.

Fruit Puree Market: Restraints

Surge in the import charges can put brakes on the global industry expansion over 2023-2030

Execution of strict government laws and rise in import duties as well as anti-dumping laws can put brakes on the global fruit puree industry growth over the forecast period.

Fruit Puree Market: Opportunities

Growing use of fruit puree in baby food to create new growth avenues for the global market

Improving food processing systems has augmented the production capacities of food producers, thereby opening new growth avenues for the global fruit puree market. In addition to this, escalating demand for processed baby food among the urban population will steer the global market demand.

The massive use of sugar-free products to lessen obesity can pave the way for the humungous growth of the global market. The huge popularity of canned & packed food products and easy product availability owing to effective retail & distribution network will generate new growth dimensions for the global market.

Fruit Puree Market: Challenges

Growing use of chemicals for the production of fruit puree can severely impact the global market demand by 2030

The growing use of artificial components and chemicals for manufacturing fruit puree can impact product sales, thereby posing a huge challenge to the growth of the global fruit puree industry.

Fruit Puree Market: Segmentation

The global fruit puree market is sectored into type, application, and region.                                              

In type terms, the fruit puree market globally is bifurcated into banana puree, apple puree, plum puree, and strawberry puree segments. Furthermore, the banana puree segment, which accrued nearly 74% of the global market proceeds in 2022, is predicted to register the fastest rate of annual growth in the forecast timeline. The expansion of the segment during 2023-2030 can be due to a rise in the use of products in smoothies and infant feed.

Based on the application, the fruit puree industry across the globe is separated into pet foods, baby food, beverages, bakery items, dairy & frozen desserts, convenience food, dressings, confectionery, and sauces segments. Furthermore, the beverages segment, which gathered nearly three-fourths of the global industry revenue in 2022, is predicted to lead the segmental surge over the forecast timeline. The expansion of the segment during 2023-2030 can be due to an increment in the use of fruit puree in juice production. Apart from this, hectic lifestyles, rising health issues, and changing lifestyles have played a key role in influencing the growth of the segment. 

Fruit Puree Market: Report Scope

Fruit Puree Market: Regional Insights

Asia-Pacific is expected to establish its leadership position in the global fruit puree market in the forecast timeline

Asia-Pacific, which contributed more than 45% of the global fruit puree market revenue in 2022, is projected to be a leading region in the coming eight years. Furthermore, the regional market progression over the forecast timespan can be subject to huge demand for nutritive baby food in countries such as India and China. Apart from this, a prominent rise in the consumption of smoothies is anticipated to steer the fruit puree market expansion in the APAC region over the forecast timeline. Furthermore, the large-scale utility of fruit puree in processed foods will further embellish the growth of the market in the region.

The North American fruit puree industry is predicted to register the highest CAGR in the coming eight years. The growth of the industry in North America over the forecast timespan can be attributed to the presence of key players in countries such as Canada and the U.S. Rise in the demand for mango puree in countries such as the U.S. along with the demand for functional drinks in the country will steer the growth of the industry in North America.

Key Developments

• In November 2023, VOG Products, a fruit processing firm, introduced new fruit puree mixtures of high-quality steamed & frozen apple pieces with fresh food chunks. The move is predicted to expand the product portfolio of the firm.
• In June 2021, Oregon Fruit Products LLC introduced dragon fruit puree and launched dragon fruit puree for using it in cider making, kombucha production, and brewing purposes.

Fruit Puree Market: Competitive Space

The global fruit puree market profiles key players such as:

• Fénix S. A.
• Döhler
• Ingredion Inc. (Kerr Concentrates)
• AGRANA Beteiligungs-AG
• DENNICK FRUITSOURCE LLC
• CHINA KUNYU INDUSTRIAL CO.
• LIMITED
• Grünewald GmbH
• Tree Top
• Uren Food Group Limited
• Freshcut
• S.L.

The global fruit puree market is segmented as follows:

By Type

• Apple Puree
• Plum Puree
• Banana Puree
• Strawberry Puree

By Application

• Baby Food
•  Bakery Items
  • Pastries & Cakes
  • Other Baked Products
• Convenience Food
•  Dairy & Frozen Desserts
• Dressings
• Confectionary
• Pet Foods
• Beverages
• Sauces

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa