Gardening Market Size, Share, Analysis, Trends, Growth, Forecasts, 2032

Gardening Industry Prospective:

The global gardening market size was worth around USD 93.75 billion in 2023 and is predicted to grow to around USD 157.04 billion by 2032 with a compound annual growth rate (CAGR) of roughly 5.90% between 2024 and 2032.

Request Free Sample

Gardening Market: Overview

Gardening refers to the activity involving growing plants for herbs, flowers, fruits, and vegetables or simply to improve the appearance of a place. Gardening can be considered science or art from different perspectives. It involves taking extensive care of a plot of land and growing plants or flowers. Gardening is generally carried out in outdoor spaces; however, it can include growing flowers or herbs in indoor spaces such as backyards or balconies. The scale of the gardening process depends on the location and the expected outcome. Gardening involves several small yet critical activities that eventually help gardeners achieve the desired harvest.

For instance, the first step includes soil preparation, followed by planting and watering. Pruning is an essential step for gardening activities. Gardening investments have grown over the years, driven by an increase in government investments to upgrade public access places. Additionally, home gardening activities have surged in recent times, leading to higher gardening market revenue. However, the high cost of gardening equipment and extensive care process may limit the industry’s growth rate during the forecast period

Key Insights:

• As per the analysis shared by our research analyst, the global gardening market is estimated to grow annually at a CAGR of around 5.90% over the forecast period (2024-2032)
• In terms of revenue, the global gardening market size was valued at around USD 93.75 billion in 2023 and is projected to reach USD 157.04 billion by 2032.
• The gardening market is projected to grow at a significant rate due to the growing investments to upgrade public access places with gardens
• Based on the gardener type, the professional gardener's segment is growing at a high rate and will continue to dominate the global market as per industry projection
• Based on the gardening equipment, the shovel segment is anticipated to command the largest market share
• Based on region, Asia-Pacific is projected to dominate the global market during the forecast period

Gardening Market: Growth Drivers

Growing investments to upgrade public access places with gardens will promote a market growth rate

The global gardening market is expected to grow due to the rising investments globally toward upgrading and remodeling public access places. Welfare agencies and government officials worldwide have emphasized the importance of developing plant-rich places for public access. This trend is more evident in urban cities since gardens and dense plantations can assist in curbing rising pollution levels in populated regions. Apart from providing public gardens to the domestic population, these facilities act as tourist points for international and regional travelers.

According to the official information published by the Central Park Conservatory of New York, the world-renowned park is visited by over 42 million people annually. The agency works on a budget of over USD 72 million per year to cover the cost of managing and upgrading the entire park. In March 2024, Derby City Center of the United Kingdom announced the launch of the renovated public garden. It was built with an investment of £100,000. In June 2024, Fáilte Ireland announced the approval of 22 projects under the EU Just Transition Fund. The projects are worth € 27.1 million and will be provided under  Regenerative Tourism and Placemaking Scheme 2023-2026. The project is funded by Europe and the Government of Ireland. It will include the construction and development of cycling and walking trails on former industrial peatlands.

Surge in investment in home gardening activities will further promote the market growth rate

Home gardening activities are on the rise influenced by several factors. For instance, the increase in the number of standalone houses across countries is a leading factor since it allows homeowners to invest in personal gardens. In addition to this, studies indicate that gardening has several health benefits. The awareness about the positive health impact of gardening has surged in recent times. According to UNC Health Talk, gardening is known to build self-esteem. It also reduces stress and elevates heart health. Since gardening involves exposure to sunlight, it is a good source of vitamin D. These factors are projected to promote higher growth in the global gardening market.

Gardening Market: Restraints

Land and cost constraints may impact the market growth rate

The global gardening industry is projected to be restricted by land-related constraints. Gardening requires extensive areas of land. While there are several forms of gardening, the quality of plant growth depends on the available land area. However, the rapid urbanization and industrialization rate have affected the amount of available land for gardening purposes. In addition to this, the cost of equipment used during gardening activities may further impede the market growth rate. The average cost of a riding lawn mower is around USD 2,900.

Gardening Market: Opportunities

Growing demand for organic fertilizers and pesticides will generate more growth opportunities

The global gardening market is projected to generate significant growth opportunities during the projection period due to the rising use of organic fertilizers and pesticides. Years of research have proven the harmful impact of chemically-loaded fertilizers on the environment. Gardeners worldwide are becoming more aware of the benefits of organic gardening techniques, creating more growth scope for the market players. In September 2023, The Espoma Company, an organic fertilizer manufacturer and marketer, announced the construction of a new processing facility. The unit will be used for drying, blending, and granulating organic ingredients into prilled fertilizer that can be later used for gardens and lawns. In July 2024, the European Union announced a new law on fertilizing products. The initiative is meant to act as a foundation for promoting and using waste-based and organic fertilizers. The law opens the Single Market to organic fertilizers while establishing limits on toxic content present in fertilizers.

Gardening Market: Challenges

Changing weather conditions and climate variations will challenge the market expansion rate

The global industry for gardening is projected to be challenged by the changes in weather conditions globally. Gardening is a sensitive activity. The harvest quality highly depends on the controlled supply of essential garden inputs such as soil quality, water access, and sunlight exposure. However, the disruptions in weather conditions and climate variations affect harvest yield. Managing the unpredictability of current weather conditions poses significant problems for the industry players.

Gardening Market: Segmentation

The global gardening market is segmented based on gardener type, gardening equipment, and region.

Based on the gardener type, the global market divisions are professional gardeners, hobby gardeners, and others. In 2023, the highest growth was witnessed in the professional gardeners segment. It consists of professionals who have dedicated years of research and learning to practice the art of gardening. Curating large-scale gardens takes years of planning and regular maintenance. The average cost of hiring a gardener with a horticulture degree and extensive practice is around USD 100 to USD 150 per hour.

Based on gardening equipment, the gardening industry divisions are rakes, shovels, pruning shears, hoes, watering cans, garden gloves, garden forks, plant plots, and others. The highest demand was observed in the shovel segment. It is the most basic piece of gardening equipment used by all gardeners. It is used for digging and moving compost or soil. The average cost of shovels and spades may range between USD 4 and USD 136. Other garden equipment is also a considerable revenue generator. The demand for other pieces depends on the type of gardening activities.

Gardening Market: Report Scope

Gardening Market: Regional Analysis

Asia-Pacific to emerge as the highest revenue generator during the forecast period

The global gardening market will be led by Asia-Pacific during the forecast period. Countries such as Japan, India, China, Australia, and South Korea will lead the regional market revenue. Australia, for instance, is known to have a large population of people involved in gardening activities. Market research indicates that over 90.01% of Australian homes own a private garden. Home residents regularly participate in some form of gardening every week. China, on the other hand, is also a significant regional market revenue generator. Gardening in China has long-standing cultural significance as these units represent the Chinese way of living. The most popular gardens in China are Chengde Imperial Summer Resort in Hebei, Lingering Garden in Suzhou, Humble Administrator's Garden, and Summer Palace in Beijing.

North America will be led by the US in the gardening industry during the projection period. The US has a wide range of public gardens. In April 2024, Howard County witnessed the launch of the first-ever destination Public Garden situated in Glenwood. The garden is curated on a budget of USD 400,000 and includes non-native and native plant species. The surge in the number of advanced gardening equipment will also prove beneficial for the regional revenue trend. For instance, electric garden mowers in the US are becoming highly popular.

Gardening Market: Competitive Analysis

The global gardening market is led by players like:

• Proven Winners
• Scotts Miracle-Gro
• Black & Decker
• Bonnie Plants
• Burpee
• The Home Depot
• Gardener's Supply Company
• Troy-Bilt
• Sun Gro Horticulture
• Gardeners' World
• Fiskars
• Costa Farms
• Dramm
• Monrovia
• Espoma.

The global gardening market is segmented as follows:

 By Gardener Type

•  Professional Gardeners
•  Hobby Gardeners
•  Others

 By Gardening Equipment

•  Rake
•  Shovel
•  Pruning Shears
•  Hoe
•  Watering Can
•  Garden Cloves
•  Garden Fork
•  Plant Plots
•  Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa