Gift Boxes Market Trend, Share, Growth, Size and Forecast 2030

Gift Boxes Industry Prospective:

The global gift box market size was worth around USD 1.6 billion in 2022 and is predicted to grow to around USD 2.6 billion by 2030 with a compound annual growth rate (CAGR) of roughly 6.5% between 2023 and 2030.

The report analyzes the global gift box market’s drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the gift box industry. 

Gift Boxes Market: Overview

The gift box market refers to the industry involved in the production, distribution, and sale of boxes specifically designed for packaging and presenting gifts. These boxes are typically made from various materials such as cardboard, paperboard, plastic, or wood, and come in a wide range of sizes, shapes, colors, and designs. Gift boxes serve multiple purposes. They not only provide a convenient and attractive way to package and transport gifts but also enhance the overall gifting experience. They are often used for special occasions like birthdays, anniversaries, weddings, holidays, and other celebrations. Gift boxes can be found in retail stores, gift shops, online marketplaces, and specialized packaging stores. They may be sold individually or as part of gift sets or packages that include additional items like tissue paper, ribbons, or tags for personalization.

The demand for gift boxes is driven by consumer preferences for aesthetically pleasing and well-presented gifts. People often value the experience of unwrapping a gift and the anticipation it creates. As a result, the gift box market caters to a wide range of tastes and preferences, offering options that are elegant, playful, rustic, minimalist, or themed to suit different occasions and target audiences. In recent years, sustainability and eco-friendliness have become increasingly important factors in the gift box industry. Many consumers are now seeking environmentally friendly options, leading to the emergence of eco-conscious packaging materials and designs that minimize waste and promote recycling.

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Key Insights

• As per the analysis shared by our research analyst, the global gift boxes market is estimated to grow annually at a CAGR of around 6.5% over the forecast period (2023-2030).
• In terms of revenue, the global gift boxes market size was valued at around USD 1.6 billion in 2022 and is projected to reach USD 2.6 billion, by 2030.
• The growing gift culture trends and rising e-commerce industry are expected to fuel the gift box market growth over the forecast period.
• Based on the material, the plastics segment is expected to capture the largest market share over the forecast period.
• Based on the application, the cosmetic & personal care segment is expected to capture the largest market share during the forecast period.
• Based on region, North America is expected to dominate the market over the forecast period.

Gift Boxes Market: Growth Drivers

Growing gift culture trends drive the market expansion

The gift-giving culture has been expanding globally, driven by social occasions, holidays, celebrations, and personal events. This cultural trend fuels the demand for gift boxes as people seek attractive and presentable packaging options to enhance the gifting experience. For instance, on specific celebrations like birthdays, Canadians average spend $95; however, they spend substantially more on weddings. According to figures from the wedding gift business, married couples spend on average $161 more per gift than unmarried couples ($121 on average). The annual sales of gift, souvenir, and novelty stores range from $30,000 to $5,000,000. This is based on gift shop trends. Thus, the growing gift culture trends are expected to drive the global gift box market growth over the forecast period.

Gift Boxes Market: Restraints

Environmental regulations and sustainability might be hampering the market growth 

While sustainability is also a driver in the gift box industry, it can present challenges due to evolving environmental regulations. Manufacturers must comply with regulations related to packaging materials, waste management, and recycling. Adhering to these regulations may require investments in sustainable practices, eco-friendly materials, and recycling infrastructure, which can add to production costs. Thus, this is expected to hamper the gift boxes market to a certain extent.

Gift Boxes Market: Opportunities

Growth in e-commerce and online shopping offers a significant opportunity for the market growth

The growth of e-commerce and online shopping platforms has significantly contributed to the gift box industry. The convenience and wide product selection offered by online retailers have increased the demand for gift boxes as they are often sold as complementary items or as part of gift sets. For instance, the estimate of U.S. retail e-commerce sales for the first quarter of 2023, adjusted for seasonal fluctuation but not for price adjustments, was $272.6 billion, up 3.0 percent (0.7%) from the fourth quarter of 2022, according to the Census Bureau of the Department of Commerce. The predicted $1,799.5 billion in total retail sales for the first quarter of 2023 is an increase of 0.9 percent (0.4%) over the fourth quarter of 2022. In comparison to the first quarter of 2022, the projection for e-commerce in 2023 climbed by 7.8 percent (about 1.6%), while overall retail sales rose by 3.4 percent (about 0.4%). In the first three months of 2023, e-commerce sales made up 15.1% of total sales. Thus, the aforementioned stats support the gift box market growth over the forecast period.

Gift Boxes Market: Challenges

Shifting consumer preferences might be a major challenge for manufacturers

Consumer preferences and trends can change rapidly, impacting the demand for certain types of gift boxes. Manufacturers need to stay attuned to evolving consumer preferences, design aesthetics, and emerging gifting trends to remain competitive. Failing to adapt to changing preferences may result in reduced demand for specific gift box styles or designs. Therefore, the shifting consumer preferences are expected to pose a major challenge to gift box market growth during the forecast period.

Gift Boxes Market: Segmentation

The global gift boxes industry is segmented based on material, application, and region.

Based on the material, the global market is bifurcated into paper, plastics, and others. The plastics segment is expected to capture the largest market share over the forecast period. The segment growth is attributed to the advantages offered by plastic materials. Plastics provides a wide range of material options suitable for gift boxes. Different types of plastics, such as polyethylene terephthalate (PET), polypropylene (PP), and polystyrene (PS), offer unique properties, including transparency, durability, flexibility, and printability. This versatility allows manufacturers to create gift boxes with various shapes, sizes, and designs to cater to diverse customer preferences. Moreover, customization and design flexibility is also fueling the market growth. Plastics can be easily molded and formed into intricate shapes, allowing for highly customizable and visually appealing gift box designs. Plastic gift boxes can feature unique patterns, textures, embossing, and transparent windows to showcase the contents. The flexibility in design and customization options allows for creative and eye-catching packaging solutions.

Based on the application, the global gift boxes industry is bifurcated into consumer goods, electronic devices, food & beverages, cosmetic & personal care, and others. The cosmetic & personal care segment is expected to capture the largest market share during the forecast period. The cosmetic and personal care segment within the gift boxes market is characterized by attention to aesthetics, functionality, and brand image. The packaging is designed to reflect the brand's identity, appeal to target consumers, and enhance the overall perceived value of the products. Customizability, durability, and product protection are key considerations in this segment to ensure that the gift boxes meet the specific requirements of cosmetic and personal care products. Thereby, driving the segment growth during the forecast period.

Recent Developments:

• In December 2022, a trio of new seasonal gift boxes from NutriGlow are available in big and small sizes and include a wine gift box, a papaya gift box, and a vitamin C gift box. This holiday season, the company wants to attract gift-givers by providing all-inclusive personal care products in each box to address every skin and haircare problem.
• In April 2022, the usage of 183 million cardboard gift boxes from Diageo's premium Scotch range has been phased out globally, according to an initiative that was just launched. Johnnie Walker Black Label Blended Scotch Whisky, Johnnie Walker Red Label Blended Scotch Whisky, Buchanan's Blended Scotch Whisky, and Bell's Original Blended Scotch Whisky are just a few of the brands that will be available. The premium Scotch portfolio's gradual elimination of cardboard gift boxes will make it possible to gauge consumer reaction internationally. In 2023, more Diageo brands will be included in the program if it is successful.

Gift Boxes Market: Report Scope

Gift Boxes Market: Regional Analysis

North America is expected to dominate the market during the forecast period

North America is expected to dominate the gift box market during the forecast period. The regional growth for the gift box market is driven by the strong consumer culture and a wide range of occasions for gift-giving. Moreover, the market is also fueled by several factors including growing disposable income, increasing e-commerce, and the demand for aesthetically pleasing and personalized packaging. For instance, according to Oberlo, after registering a 7.44% yearly growth in 2022, total US e-commerce sales reached a new high of $1.03 trillion. When compared to 2012, as online sales in the US reached a staggering $231.4 billion, this is an outstanding gain. In addition, online sales as a whole exceeded $200 billion for the first time in 2012 alone.

The Asia Pacific is expected to grow at the highest CAGR over the forecast period. The rapid economic growth in countries like China, India, and Southeast Asian nations has led to the expansion of the middle class and increased disposable incomes. As a result, consumers in these countries are increasingly seeking premium and personalized gift boxes, contributing to market growth. Furthermore, the region is home to diverse cultural traditions and festivals, each with its own set of customary gift items. Gift boxes are specifically designed to accommodate traditional products such as tea, silk garments, sweets, and regional specialties. The demand for these culturally relevant gift boxes remains high, especially during festive seasons.

Gift Boxes Market: Competitive Analysis

The global gift boxes market is dominated by players like:

• Mia Bella Box
• Confetti Gifts
• Happy Box
• MARIGOLD & GREY
• BOXFOX
• Confetti Gift Company
• Brown Box Gift Corporation
• Bestowe
• Shenzhen Fuxiang Gifts & Packaging Co. Ltd.
• Varanna Industries
• Om Express Print Pack Private Limited
• Shenzhen Tianya Paper Products Co.Ltd.
• Qingdao Hongrui Industry Co. Ltd.
• Bayley's Boxes
• Shanghai Xianrong Packing Co.Ltd.
• Valtenna Industria Cartotecnia among others.

The global gift boxes market is segmented as follows:

By Material

• Paper
• Plastics
• Others

By Application

• Consumer Goods
• Electronic Devices
• Food & Beverages
• Cosmetic & Personal Care
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa