Ginger Beer Market Size, Share, Growth, Analysis 2032

Global Ginger Beer Industry Perspective:

The global ginger beer market size was worth around USD 5.09 billion in 2023 and is predicted to grow to around USD 9.36 billion by 2032 with a compound annual growth rate (CAGR) of roughly 7% between 2024 and 2032.

The study includes drivers and restraints for the ginger beer market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities and various trends in the ginger beer market on a global level.

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Ginger Beer Market: Growth Drivers

Ginger beer is naturally sweetened & carbonated, usually a non-alcoholic beverage. It is produced by the natural fermentation of yeast, sugar, and prepared ginger spice. People often confuse ginger ale with ginger beer. Ginger beer is (brewed) fermented, whereas ginger ale is just carbonated water which is flavored with ginger and spice. Ginger ale is generally used in cases of constipation, dry and sore throat, vomiting and nausea, etc.

It has many health benefits and therefore is usually taken as a non-alcoholic beverage. There has been a boom in the number of ginger beer drinkers, which basically is due to the availability of high-quality ginger beer across the globe although it is still considered as a niche product. 

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Worldwide demand for ginger beer is growing at a rapid pace. Global demand for ginger beer is expected to be driven by the inclination of consumers towards this drink which is healthy and tastes great with a slight pinch of spice in the flavor. The major restraint towards the ginger beer market is the stringent regulations & restrictions led by the government for the manufacture of ginger beer due to the increasing concerns related to the artificial ingredients and added sugar used.

The mindset of the consumers are shifting from high-calorie beverages to the drinks which are less sweet and lighter in both taste and appearance wherein the ginger beer fits perfectly. It is basically served as a low alcohol content traditional fermented drink in most part of the globe.

Ginger Beer Market: Segmentation

Based on type, the market is segmented into alcoholic ginger beer & non-alcoholic ginger beer.  Social media has been the number one marketing tool for marketing of ginger beer and promoting their health benefits.

Based on application, the market is segmented into retail and catering.

Ginger Beer Market: Report Scope

Sparkling Coffee Market: Regional Analysis

North America dominated the global ginger beer market and accounted for most of the market share in 2018. North America region is projected to lead the market over the forecast period with progress mostly focused on the U.S. market. The American ginger beer market consists of both domestic brands and imported bottled which are later sold by American conglomerates who are the direct competitors of The Coca-Cola Company, for example, PepsiCo.

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Today, ginger beer is widely accepted in the west. There are also a few legal restrictions in the manufacturing of ginger beer for a few types of artificial ingredients used. In Europe, ginger beer has been known for centuries. It was first originated in England and was then exported. Europe is not new to ginger beer and is expected to continually augment the market in the region. Asia Pacific is estimated to be growing at moderate CAGR over the forecast period.

Ginger Beer Market: Competitive Analysis

The global ginger beer market is dominated by players like:

• Gosling Rum Ltd
• Fever Tree
• Maine Root Handcrafted Beverages
• Q- Mixers
• Spindrift
• C-B Beverages Corp
• Bundaberg Brewed Drinks
• Reed’s Inc
• Crabbie’s International

The global ginger beer market is segmented as follows:

Global Ginger Beer Market: Type Segment Analysis

• Alcoholic Ginger Beer
• Non-Alcoholic Ginger Beer

Global Ginger Beer Market: Application Segment Analysis

• Retail
• Catering

Global Ginger Beer Market: Regional Segment Analysis 

• North America
  • U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa