Global Smart Toilet Market Size, Share, Trends, Growth and Forecast 2028

Industry Perspective:

The global smart toilet market size was worth around USD 3,172.30 million in 2021 and is estimated to grow to about USD 4,474.55 million by 2028, with a compound annual growth rate (CAGR) of approximately 5.90 percent over the forecast period. The report analyzes the smart toilet market’s drivers, restraints/challenges, and their effect on the demands during the projection period. In addition, the report explores emerging opportunities in the smart toilet market.

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Smart Toilet Market: Overview

The smart toilet is a smart toilet device that opens and closes automatically. This smart toilet features several advanced sensor technologies that allow users to customize every detail, from warm water cleaning, UV disinfection, heated seats, and hands-free seat closing to automatic flushing ambient lighting and air freshener. In addition, smart toilets include hardware components such as sprinklers, bottom scrubbers, hair dryers, and artificial flushing sounds to mask the noise. Some smart toilets have built-in smart virtual assistants that allow users to create an ideal environment using just their voice. These toilets can also be connected to mobile apps that will enable users the freedom to set their personal preferences, such as preferred temperature, cleaning pressure, and status for each person in a household. Growing consumer demand for convenience hygiene products is expected to remain a driving factor in the market growth in the coming years. In addition, industry participants offer innovative hygiene technologies, including UV lighting, automatic flushing, Bluetooth connectivity, and auto-opening seat covers to provide an excellent bathroom experience for consumers.

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COVID-19 Impact:

The COVID-19 outbreak has severely affected the smart toilet industry, leading to the closure of several manufacturing plants around the world. The pandemic has caused massive revenue losses in end-use industries such as commercial and residential construction and healthcare. In addition, the coronavirus lockdown has hampered the production of some of the world's key component suppliers. However, the global smart toilet market is quickly regaining momentum after many countries lifted the locks. In addition, product demand in end-user regions is expected to increase soon.

Key Insights

• The global smart toilet market is projected to grow at a CAGR of 5.90% from 2022 to 2028.
• The global smart toilet market size was worth around USD 3,172.30 million in 2021 and is estimated to grow to about USD 4,474.55 million by 2028
• The growing consumer demand for convenience hygiene products is expected to remain a driving factor in the market growth in the coming years.
• By application, the commercial segment dominated with accounted significant market share in 2021.
• By distribution channel, the offline segment accounted significant amount of market share in 2021.
• In 2021, Europe captured the largest revenue share of the global market.

Smart Toilet Market: Growth Drivers

The growing demand for water-saving technology aids the global market growth

The growing demand for water-saving technology is driving the global smart toilet market. One of the main goals of leading smart toilet manufacturers is to conserve water and water resources. Population growth has increased the need for water sustainability, increasing the need for water conservation. Smart toilets effectively contribute to water conservation. Smart water-saving toilets help save total water consumption for each household. The growing demand for water-saving technology is expected to drive the growth of the global smart toilet market.

Smart Toilet Market: Restraints

The availability of substitutes may hamper the global market growth

The threat of substitute products challenges the smart toilet market. Conventional toilets are often favored in countries like China, India, and other developing countries. The lack of awareness of smart toilet features cost constraints, and low penetration in developing countries are expected to hinder the future smart toilet market’s growth. In addition, hygiene culture varies from country to country. Demand for smart toilets is limited to high-income groups and high-end commercial buildings.

Smart Toilet Market: Opportunities

The benefits of smart toilets bring up several growth opportunities

Smart toilets offer significant benefits with a range of efficiency sensors built into their systems, such as automatic flushing and the ability to detect the amount of water needed to complete a single pass discharge. This feature reduces water usage compared to conventional toilets and automatically shuts off when a potential overflow is detected, leaks, and smart device alerts, saving utility costs. These products can optimize water and electrical energy consumption, making them a hygienic and practical option for buyers. Smart toilets can open and close automatically, heat up, and even clean and deodorize. It can be seen that the installation of smart bathroom products has become a style statement. These factors, coupled with rapid economic growth and improvement of lifestyles worldwide, are expected to act as a significant headwind for the global smart toilet market. All these factors will present considerable opportunities for market growth during the forecast period. In addition, emerging markets globally will give untapped opportunities for an integrated smart toilet market.

Smart Toilet Market: Segmentation

The global smart toilet market is segregated based on application, distribution channel, and region.

By application, the market is divided into residential and commercial. Among these, the commercial segment dominates the market, accounting for a significant percentage of global sales due to many high-end restaurants, bars, hotels, and shopping malls installing smart toilets to provide cleaning services to their customers. Furthermore, smart toilets are considered a premium product installed in high-end commercial places.

By distribution channel, the market is bifurcated into online and offline. Over the forecast period, the offline distribution channels were the largest segment with significant revenue in 2020. Many consumers prefer to buy smart products from these channels because they provide a selection—of fact checks before making any purchase decision. In addition, various residential and commercial real estate companies partner with these stores to ensure the continued offering of discounted products.

Recent Developments

• November 2021 - Kohler, America's leading bathroom furniture and plumbing supplier teamed up with Daniel Arsham to create a 3D printed sink. During Milan Design Week 2022, Kohler showcased new digital bathroom solutions alongside Daniel Arsham's immersive artwork.
• January 2021- Toto Ltd., the world's largest Japanese toilet manufacturer, has launched a "health care toilet" based on artificial intelligence (AI). Wellness Toilet monitors and analyzes the user's mental and physical state using various advanced sensor technologies. This data provides health improvement recommendations on the smartphone app to users.

Report Scope:

Smart Toilet Market: Regional Landscape

The new construction projects help Europe dominate the global market

Europe holds the dominant share of the global smart toilet market and is expected to maintain its leadership position throughout the forecast period. In 2020, this region accounted significant market share. Factors such as increasing consumer spending on maintaining bathroom hygiene and improving purchases of smart toilets are driving the region’s market. Many people in the UK and Germany prefer touchless smart toilets. In addition, increased spending on hygiene and health products in Germany, the UK, and France is a favorable factor for increasing the smart toilet market size.

Smart Toilet Market: Competitive Landscape

• Kohler Co.
• Toto Ltd.
• Roca Sanitario SA
• LIXIL Group Corporation
• Duravit AG
• Wellis
• Masco Corporation
• Bradley Corporation
• Fortune Brands
• Villeroy & Boch AG.

Global smart toilet market is segmented as follows:

By Application

• Residential 
• Commercial

By Distribution Channel

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa