Green Cleaning Products Market Size, Share, Analysis, Trends, Growth Report, 2030

Green Cleaning Products Industry Prospective:

The global green cleaning products market size was worth around USD 270.89 billion in 2022 and is predicted to grow to around USD 430.61 billion by 2030 with a compound annual growth rate (CAGR) of roughly 5.96% between 2023 and 2030.

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Green Cleaning Products Market: Overview

Green cleaning products are hard-surface cleansing items that are potentially chemical-free and do not pose any threat to the environment. In other words, they are sustainable alternatives to traditionally used cleaning products used for removing unwanted substances or dirt from hard surfaces such as floors and glass. In recent times, the demand for greener alternatives has grown tremendously as consumer awareness about the health and environmental impact of chemical cleaning products is growing. Research suggests that non-green options pose several health risks since they contain harmful chemicals. They are potentially deemed hazardous due to their strong content.

Furthermore, when they manage to penetrate or enter the environment through various ways, nongreen cleaning products can severely impact water, soil, and air content. Green cleaning products are considered safer, especially for people who suffer from weakened or sensitive immune conditions. There are a few crucial parameters that determine if a cleansing product can be classified as green or not. These parameters include characteristics such as zero content of phosphates, chlorine, artificial colors, artificial fragrances, and sustainable or biodegradable packaging. The industry for green cleaning products is expected to grow at a steady rate during the forecast period.

Key Insights:

• As per the analysis shared by our research analyst, the global green cleaning products market is estimated to grow annually at a CAGR of around 5.96% over the forecast period (2023-2030)
• In terms of revenue, the global green cleaning products market size was valued at around USD 270.89 billion in 2022 and is projected to reach USD 430.61 billion, by 2030.
• The green cleaning products market is projected to grow at a significant rate due to the growing emphasis and research on the harmful effects of traditionally used cleaning products
• Based on distribution channel segmentation, the offline mode was predicted to show maximum market share in the year 2022
• Based on product type segmentation, glass cleaners were the leading segment in 2022
• On the basis of region, North America was the leading revenue generator in 2022

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Green Cleaning Products Market: Growth Drivers

Growing emphasis and research on the harmful effects of traditionally used cleaning products to drive market growth

The global green cleaning products market is expected to grow owing to the increasing research and study on understanding the harmful effects of conventionally used cleaning products. As the research findings continue to become more conclusive, regional and international health agencies have worked on developing novel ways of generating higher consumer awareness. A September 2023 report by the Environmental Working Group claimed that cleaning products are responsible for emitting hundreds of hazardous substances. The study consisted of analyzing around 30 cleaning products such as air fresheners and glass cleaners. These items release around 193 extremely hazardous volatile organic compounds (VOCs) that pose severe health risks including cancer risk and damage to the respiratory system.

Furthermore, they may also cause reproductive issues in the long run. As consumer awareness is on the rise, the demand for conventional green cleaning products is getting impacted and the consumption rate of greener alternatives is improving. Access to the Internet has proven highly beneficial in spreading consumer awareness and knowledge.

Rising disposable income, urbanization, and infrastructure development to cater to a broader group of consumers

The demand for green cleaning products is projected to be impacted by the increasing disposable income of the general population. Governments across the globe are investing in urban city development as a means of improving regional infrastructure. The growing number of people shifting to modern homes and amenities will likely boost the demand for cleaning products.

In addition to this, customers are becoming increasingly environmentally-conscious thus directly leading to higher use of sustainable solutions and in turn, creating demand in the global green cleaning products market. As per official research, in 2022, more than 4 billion people globally were living in urban areas.

Green Cleaning Products Market: Restraints

Limited research over non-harmful claims of green cleaning products to restrict market growth

The main selling point for chemical-free cleaning products is their attribute of being non-harmful to people and the environment. However, more research is needed to back these claims as currently limited information is available that confirms if the products being offered in the global green cleaning products industry are 100% safe. The same study posted by the Environmental Working Group mentions that some of the cleaning products analyzed for safety consisted of certain green products as well. These factors have led to doubt among potential buyers about the effectiveness of green alternatives.

Green Cleaning Products Market: Opportunities

Rising launch of new products to create a large space for consumers to purchase

The global green cleaning products market is expected to generate higher growth opportunities due to the increasing launch of new products in the commercial world. These developments allow customers to gain access to a wider range of products thus providing them with an extensive option list. Furthermore, industry players are also entering new and emerging nations to gain first-mover advantage and generate genuine customer loyalty.

In September 2022, CloroxPro, a leading producer of the highly popular range of Clorox's line, announced the launch of Clorox EcoClean™. In October 2022, Betco, a dominant player in the cleaning sector, launched a new range of probiotic cleaning products under the brand name EnviroZyme Probiotic Solutions. The new offerings do not contain any form of harsh chemicals and come in biodegradable packaging.

Strict government regulations around the use of toxic content in cleaning products will create expansion ways for sustainable alternatives

The regional governments in alignment with international bodies are getting stricter with the toxic content in everyday products including cleaning items. These products significantly impact the neighboring environment. For instance, harmful chemicals in detergents may harm the water body in which used water is drained. The changing take of governments and stronger impositions on environmental factors are expected to create expansion possibilities for sustainable alternatives thus driving the global cleaning products industry.

Green Cleaning Products Market: Challenges

High cost of green substitutes to challenge market expansion

The global green cleaning products market players will face challenges due to the high cost of environmentally friendly products. Conventional cleaning products are less expensive since essential raw materials are readily available and the formula has been used for several years. Difficulty in procuring high-end raw materials used for green cleaning products will determine future growth prospects.

Green Cleaning Products Market: Segmentation

The global green cleaning products market is segmented based on distribution channel, form, product type, and region.

Based on distribution channel, the global market is segmented into online mode and offline mode. In 2022, the highest growth was observed in the offline segment mainly due to the higher sale of consumer goods through retail chains such as grocery stores, supermarkets, and hypermarkets. Providers of green cleaning products tend to initially launch their products in brick-and-mortar stores since it helps in greater consumer visibility. In addition to this, online sellers are now investing in physical stores to enhance consumer buying experience. As of 2020, the global e-commerce giant owns around 89 physical stores.

Based on form, the global green cleaning products market is divided into powders, sprays, and liquids.

Based on product type, the global market is fragmented into glass cleaners, floor cleaners, wood cleaners, and toilet bowl cleaners. In 2022, the most dominating segment was the glass cleaners segment and the same trend is expected in the coming years. The main reason for higher growth is the extensive use of cleaning products for removing dirt from glass surfaces including doors, window panels, furniture, mirrors, and other objects. Glass products are commonly found in residential or commercial spaces. In 2022, the glass manufacturing market was valued at USD 265.5 billion.

Green Cleaning Products Market: Report Scope

Green Cleaning Products Market: Regional Analysis

North America to deliver the best results during the forecast period

The global green cleaning products market is expected to be dominated by North America during the projection period. Countries such as the US and Canada will lead the regional growth trend. The US population is one of the largest users of consumer goods including cleaning products. The large number of high-end commercial real-estate properties as well as rising personal residential spaces are projected to contribute to regional market growth. In addition to this, the US is currently witnessing a surge in the number of stringent protocols that work in the favor of the environment. Growing emphasis on sustainable solutions as well as higher consumer access and awareness will help North America during the forecast period.

Europe is a critical region for suppliers of green cleaning products. European nations are witnessing a rapid increase in the adoption of environmentally friendly alternatives strengthened by the efforts of the local governments to curb the sale and use of harmful chemicals. The regional market is filled with a large number of green cleaning products suppliers.

Green Cleaning Products Market: Competitive Analysis

The global green cleaning products market is led by players like:

• Mrs. Meyer's Clean Day
• Seventh Generation
• Green Works (Clorox)
• Method
• Biokleen
• Ecover
• Aunt Fannie's
• Puracy
• Eco-Me
• Planet Inc.
• Better Life
• Branch Basics
• Meliora Cleaning Products
• ECOS (Earth Friendly Products)
• Attitude

The global green cleaning products market is segmented as follows:

By Distribution Channel

• Online Mode
• Offline Mode

By Form

• Powders
• Sprays
• Liquids

By Product Type

• Glass Cleaners
• Floor Cleaners
• Wood Cleaners
• Toilet Bowl Cleaners

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa