Hair Care Market Size, Share, Growth Report 2032

Hair Care Market Introduction

The global hair care market size was worth around USD 75,892.5 million in 2021 and is estimated to grow to about USD 103459.1 million by 2028, with a compound annual growth rate (CAGR) of approximately 4.53 % over the forecast period. The report analyzes the hair care market’s drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the hair care market.

Hair care Market: Overview

The hair care market is expected to pick up pace in demand over the forecast period, owing to a rising focus on personal care among the general population. Increasing awareness about the ill effects of bad eating habits and the rising prevalence of unhealthy lifestyle habits have led to multiple hair problems, hence the demand for hair care is expected to be high. Increasing focus on personal care, rising per capita disposable income, and rising focus on appearance are some of the major trends that influence the hair care market demand through 2028.

However, allergic reactions to sensitive hair and sensitive scalp are expected to restrain the sales of hair care over the forecast period.

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COVID-19 Impact:

The COVID-19 pandemic led to a major downfall in the global hair care marketplace, and this trend hampered the growth of multiple key players in the market. The sudden emergence of coronavirus infections led to multiple complications in the hair care market and resulted in a negative growth trend.  

Closure of multiple sales and distribution channels under the lockdown restrictions and shortage of production and sales are some major restraints that negatively impacted hair care market growth in 2020.

The hair care market is expected to make a steady recovery in the post-pandemic era as the world returns to normal. Lifting of lockdown restrictions will open multiple sales and distribution channels and hence drive the hair care market growth over the forecast period.  

Hair care Market: Growth Drivers

Increasing Focus on Personal Care

The general population has seen a substantial increase in focus on personal care over the past few years as the importance of aesthetic appearance has become paramount. Moreover, the increasing per capita disposable income of the population has also propelled the demand for multiple hair care products, and these factors are primly driving the hair care market potential over the forecast period. Increasing demand for organic products is also expected to drive the hair care market's potential

Hair care Market: Restraints

Sensitive Hair and Scalp to Restrain Haircare market potential

Hair care is crucial, but certain chemicals used can be harmful to people with sensitive hair and scalp, and this restrains the overall hair care market growth in the long run. Hair care companies are trying to develop more eco-friendly products to deal with this and boost their sales revenue, but this factor will be prominent through the forecast period as no proper plan is in place to combat this.

Hair care Market: Opportunities

Increasing Preference for Sustainable Products

Sustainability has been a popular trend across all industry verticals, and this is expected to be popular in the hair care market as well. Consumers are opting for organic and natural products as awareness about the ill effects of chemicals is increasing, and hence hair care companies are focusing on launching these new products to fulfill consumer demand.

Global Hair Care Market: Segmentation

The global hair care market is segregated based on product type, distribution channel, and region.

By Distribution channel, the hair care market is segmented into Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Retailers, and Others. The supermarkets and hypermarkets segment will lead the hair care market growth and hold a share of more than 45% in the global hair care market landscape by the end of the forecast period. The Availability of multiple options will drive the popularity of this segment over the forecast period.  

Hair Care Market Report Scope:

Recent Developments

• In July 2019 – Henkel AG a German chemical and consumer goods organization announced the purchasing of a major stake of 51% in eSalon.com LLC which is engaged in providing quality hair coloring solutions to the world.

Regional Landscape

The Europe region leads the global hair care market in terms of revenue and volume share and is anticipated to maintain this stance over the forecast period as well. The increasing availability of hair care products, rising consumer awareness for personal care, presence of key hair care companies, and increasing beauty consciousness are some of the major trends propelling the hair care market potential in this region through 2028. The nations of France, Italy, Germany, and the United Kingdom are expected to be the most prominent markets in this region.

Increasing per capita disposable income in the Asia Pacific region will also boost the demand for hair care products. India and China will be the most significant markets in this region through the forecast period.

Competitive Landscape

Some of the main competitors dominating the global hair care market include -  

• KAO Group
• L’Oréal USA
• The Procter & Gamble (P&G) Company
• Unilever PLC
• Johnson & Johnson, Inc.

The global hair care market is segmented as follows:

By Product Type

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Products
• Others

By a Distribution channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retailers
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa