Hair Styling Tools Market Size, Share, Trends, Growth and Forecast 2032

Hair Styling Tools Industry Prospective:

The global hair styling tools market size was evaluated at $11 billion in 2023 and is slated to hit $66 billion by the end of 2032, with a CAGR of nearly 5% between 2024 and 2032.

Request Free Sample

Hair Styling Tools Market: Overview

Hair styling tools are a few of the key tools utilized to acquire a slew of looks ranging from sleek, straight hair to bouncy, curly hair. It provides a range of tools that are designed for particular styling requirements. There are various kinds of hair styling tools that include hair dryers, curling irons & wands, flat irons, hot brushes, diffusers, hair rollers, and straightening brushes.

Key Insights

• As per the analysis shared by our research analyst, the global hair styling tools market is projected to expand annually at the annual growth rate of around 5% over the forecast timespan (2024-2032)
• In terms of revenue, the global hair styling tools market size was evaluated at nearly $11 billion in 2023 and is expected to reach $66 billion by 2032.
• The global hair styling tools market is anticipated to grow rapidly over the forecast timeline owing to an increase in the use of smart & connected tools along with the usage of new materials in hair styling tool design for improving the tool performance.
• In terms of product type, the hair dryers segment is slated to register the highest CAGR over the forecast period.
• Based on distribution channel, the online retailing segment is predicted to contribute majorly towards segmental space in the upcoming years.
• Region-wise, the North American hair styling tools industry is projected to register the fastest CAGR during the assessment timespan.

Request Free Sample

Hair Styling Tools Market: Growth Factors

A surge in the demand for smart systems to boost the global market trends over 2024-2032

An increase in the use of smart & connected tools, along with the usage of new materials in hair styling tool design for improving the tool performance, will drive the global hair styling tools market growth. Moreover, the flourishing e-commerce sector and an increase in the promotion of hair styling tools on social media will proliferate the expansion of the market globally.

Furthermore, the growing popularity of DIY hair styling will prompt global market trends. Surging awareness among customers about personal grooming is likely to promote the global market surge in the years to come. Swiftly changing lifestyles, along with technological breakthroughs, will prompt the market elevation in the ensuing years.

Hair Styling Tools Market: Restraints

Surging health issues caused due to exposure to chemicals to restrict the global industry surge by 2032

Health risks related to chemicals and the use of chemical-free substitutes for the product are projected to hinder the surge of the global hair styling tools industry. Humungous prices of electric hair styling equipment will obstruct the global industry expansion.

Hair Styling Tools Market: Opportunities

Huge focus on beauty consciousness among the people can create new growth avenues for the global market

An increase in beauty consciousness among people and the launch of new materials will create new growth avenues for the global hair styling tools market. Furthermore, an increase in the focus on health & wellness will prop up the market progression across the globe.

Hair Styling Tools Market: Challenges

High preliminary charges for the product can challenge the global industry expansion by 2032

Surging initial costs of the product, along with budgetary constraints, can prove detrimental to the growth of the global hair styling tools industry.

Moreover, risks of burns and strict product safety laws are expected to put brakes on the global industry surge in the years ahead. Implementation of laws focusing on curbing carbon emissions can minimize product demand.

Hair Styling Tools Market: Segmentation

The global hair styling tools market is divided into distribution channel, product type, and region.                                             

In terms of product type, the hair styling tools market across the globe is segmented into hair dryers, hair styling brushes & combs, hair straighteners, and hair curlers segments.

Apparently, the hair dryers segment, which gathered nearly 59.1% of the global market earnings in 2023, is projected to account for the highest CAGR in the next couple of years due to the use of the product for quick hair drying along with their ability in creating a plethora of hair styles. Technological breakthroughs, including the use of ionic systems, powerful motors, and ceramic coatings, have boosted the hair dryer’s performance.

Based on the distribution channel, the global hair styling tools industry is divided into online retailing and offline retailing segments.

Apparently, the online retailing segment, which dominated the global industry size in 2023, is expected to account majorly towards the segmental growth in the analysis timeline, which can be attributed to the online shopping activities providing convenience to the end-users. Apart from this, online retailers provide discounts to the customers and has flexible returns & exchange policies.

Hair Styling Tools Market: Report Scope

Hair Styling Tools Market: Regional Insights

Asia-Pacific is likely to maintain leading status in the global market over the analysis period

Asia-Pacific, which accounted for about 61% of the global hair styling tools market size in 2023, is predicted to establish a leading position in the global market in the forecasting timeline. Moreover, the regional market expansion in the coming few years can be a result of the huge focus of various cultures in Asia on personal appearance, leading to the massive use of hair styling tools.

Moreover, the surging per capita income of the middle-income groups in countries such as India, South Korea, Japan, and China will proliferate the market expansion in the Asia-Pacific zone. Launching new products and innovations in product design will prompt the market expansion in Asia-Pacific. An increase in online retail activities in emerging economies such as China and India will steer the regional market trends.  

North American hair styling tools industry is expected to register the fastest compound growth rate yearly in the ensuing years. The elevation of the industry in North America can be a result of the surging per capita income of the population in Canada and the U.S. Growing focus on personal grooming and acceptance of new technologies will steer the industry expansion in the sub-continent.  

Hair Styling Tools Market: Competitive Space

The global hair styling tools market profiles key players such as:

• FHI Heat
• L'Oréal S.A.
• Helen of Troy Limited
• T3 Micro Inc.
• Panasonic Corporation
• Dyson Limited
• BaBylissPRO
• Wahl Clipper Corporation
• Philips N.V.
• Conair LLC
• Andis Company
• Farouk Systems Inc.
• Revlon Professional
• Remington Products Company
• Coty Inc.
• Cloud Nine
• Hot Tools
• Good Hair Day.

The global hair styling tools market is segmented as follows:

By Product Type

• Hair Dryers
• Hair Styling Brushes & Combs
• Hair Straighteners
• Hair Curlers

By Distribution Channel

• Online Retailing
• Offline Retailing

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa