Health And Wellness Food Market Size, Share, Trends, Growth 2032

Health And Wellness Food Industry Prospective:

The global health and wellness food market size was evaluated at $935 billion in 2023 and is slated to hit $1,123 billion by the end of 2032 with a CAGR of nearly 7% between 2024 and 2032.

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Health And Wellness Food Market: Overview

Health and wellness food helps maintain an individual's complete well-being and assists in preventing chronic ailments. A healthy diet includes food rich in nutrients that provide minerals, key vitamins, and various other beneficial compounds. Some of the major health and wellness foods include dark green vegetables, citric fruits, whole grains, lentils, beans, milk, walnuts, flaxseeds, almonds, yogurt, and chia seeds.

Key Insights

• As per the analysis shared by our research analyst, the global health and wellness food market is projected to expand annually at the annual growth rate of around 7% over the forecast timespan (2024-2032)
• In terms of revenue, the global health and wellness food market size was evaluated at nearly $935 billion in 2023 and is expected to reach $1,123 billion by 2032.
• The global health and wellness food market is anticipated to grow rapidly over the forecast timeline owing to surging customer awareness about the benefits of healthy diet and functional foods.
• In terms of product type, the functional food segment is slated to register the highest CAGR over the forecast period.
• Based on distribution channel, the supermarkets & hypermarkets segment is predicted to contribute majorly towards global industry surge in the ensuing years.
• On the basis of consumer demographics, the age segment is likely to maintain segmental domination in the forthcoming years.
• Region-wise, the North American health and wellness food industry is projected to register the fastest CAGR during the assessment timespan.

Health And Wellness Food Market: Growth Factors

Escalating demand for nutritious food to boost the global market trends over 2024-2032

Surging customer awareness about the benefits of a healthy diet and functional foods is predicted to translate into huge growth in the global health and wellness food market. Furthermore, the escalating occurrence of chronic ailments, including heart disorders, fatness, and diabetes, is likely to provide impetus to the expansion of the market globally.

In addition, escalating demand for convenient diets and the need for improving digestion & immunity in individuals will steer the global market trends. Flourishing e-commerce sector and breakthroughs in food technology will promote the expansion of the market across the globe. Preference for clean-label food products that are organic in nature will expand the scope of the global market in the years ahead.

Health And Wellness Food Market: Restraints

Rising prices of healthy diets can restrict the global industry surge over the analysis timeline

Surging food costs and limited shelf life can retard the growth of the global health and wellness food industry. Apart from this, a lack of awareness among customers about the benefits offered by the intake of health & wellness diet can slow down the industry expansion globally in the years ahead. Reportedly, fresh diets and minimally processed health & wellness diets have short shelf life, and this can obstruct the global industry surge.

Health And Wellness Food Market: Opportunities

Escalating consumption of vegetarian food will translate into massive growth in the global market

Surging demand for plant-based diets, along with the growing necessity of the elderly population for nutritious diets, will create new facets of growth for the global health and wellness food market. Burgeoning intake of protein-rich diets and strict labeling laws enforced by food authorities such as FDA will propel the expansion of the market across the globe.

Health And Wellness Food Market: Challenges

Fluctuations in the supply chain activities can obstruct the global industry surge by 2032

Supply chain disruptions and customer skepticism about the proficiency of health & wellness food items are likely to challenge the growth of the global health & wellness food industry. Moreover, misleading claims made by marketers can lead to distrust among consumers about the product benefits, thereby obstructing the global industry surge.

Health And Wellness Food Market: Report Scope

Health And Wellness Food Market: Segmentation

The global health and wellness food market is divided into product type, distribution channel, consumer demographics, and region.                                             

In terms of product type, the health and wellness food market across the globe is segmented into naturally healthy food, better-for-you food, functional food, and organic food segments. Apparently, the functional food segment, which accrued nearly 48% of the global market earnings in 2023, is predicted to register the fastest CAGR in the next couple of years as a result of surging customer awareness about the benefits offered by functional foods along with rising incidences of chronic disorders. Moreover, breakthroughs in food technologies have led to demand for functional foods, thereby steering the segmental surge.

Based on the distribution channel, the global health and wellness food industry is sectored into supermarkets & hypermarkets, e-commerce, convenience stores, and specialty stores segments. Furthermore, the supermarkets & hypermarkets segment is likely to contribute notably towards the global industry surge over 2024-2032, and this can be due to the surging popularity of online shopping activities due to their convenience.

On the basis of consumer demographics, the global health and wellness food market is segregated into age, lifestyle, gender, and income segments. Moreover, the age segment, which led the segmental expansion in 2023, is projected to retain segmental leadership in the forecasting timespan owing to a rise in the Generation Z and millennial population preferring health & wellness diets. Growing health consciousness among this population will further drive the segmental expansion.  

Health And Wellness Food Market: Regional Insights

Asia-Pacific is projected to maintain leading position in the global market over the projected time-interval

Asia-Pacific, which accounted for nearly 68% of the global health and wellness food market size in 2023, is expected to maintain a number one position in the global market during the forecasting timeline. In addition, the regional market expansion in the next few years can be ascribed to swift economic development in the region and a rise in the disposable income of the middle-income group population in countries such as India and China. Apart from this, changing food habits and awareness about health & wellness and the benefits derived from the intake of functional foods and organic items are expected to boost the regional market surge.

The North American health and wellness food industry is set to record the highest CAGR in the predicted timeline. The swift elevation of the industry in the region can be credited to the surging health awareness about the benefits accrued from nutritious food items in North American countries.

Furthermore, rising cases of chronic ailments have enhanced the consumption of healthy foods, thereby expanding the regional industry space. Strict laws related to food safety & labeling will scale up the regional industry revenue in the coming years.

Health And Wellness Food Market: Competitive Space

The global health and wellness food market profiles key players such as:

• Nestle S.A.
• Kraft Heinz
• Danone Corporation
• General Mills
• PepsiCo
• Herbalife Nutrition
• Spindrift
• OLIPOP
• Beyond Meat
• GT's Living Foods
• Kodiak Cakes

The global health and wellness food market is segmented as follows:

By Product Type

• Naturally Healthy Food
• Better-For-You Food
• Functional Food
• Organic Food

By Distribution Channel

• Supermarkets & Hypermarkets
• E-Commerce
• Convenience Stores
• Specialty Stores

By Consumer Demographics

• Age
• Lifestyle
• Gender
• Income

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa