Herbal & Organic Mascara Market Size, Share, Trends, Growth and Forecast 2030

Herbal & Organic Mascara Industry Prospective:

The global herbal & organic mascara market size was worth around USD 140.7 million in 2022 and is predicted to grow to around USD 232.9 million by 2030 with a compound annual growth rate (CAGR) of roughly 6.5% between 2023 and 2030.

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The report analyzes the global herbal & organic mascara market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the herbal & organic mascara industry.       

Herbal & Organic Mascara Market: Overview

Mascaras are personal care and beauty products used mostly by women over and under their eyes to produce shade. Since there are many different substances used in the production of mascaras, producers frequently utilize natural and organic ingredients. Organic and herbal mascaras are skin-friendly cosmetics that are used to lengthen eyelashes. The main drivers of market expansion for herbal and organic mascara are expanding customer preferences for beauty and personal care goods and an increase in product developments. Growing consumer concern about how they present themselves in public, soaring knowledge of the chemicals in synthetic mascara, and bettering lifestyles of people in emerging nations will all contribute to a surge of profitable development prospects for the market. Other significant factors supporting the herbal and organic mascara market growth rate include rising consumer demand for organic cosmetic products, rising celebrity brand endorsement rates, rising innovations in mascara wands for mess-free application, and rising penetration of e-commerce platforms. 

Key Insights

• As per the analysis shared by our research analyst, the global herbal & organic mascara market is estimated to grow annually at a CAGR of around 6.5% over the forecast period (2023-2030).
• In terms of revenue, the global herbal & organic mascara market size was valued at around USD 140.7 million in 2022 and is projected to reach USD 232.9 million, by 2030.
• The growing awareness of herbal and organic products across the globe is expected to drive herbal & organic mascara market growth over the forecast period.
• Based on the product, the liquid segment is expected to hold a significant market share over the forecast period.
• Based on the distribution channel, the online segment is expected to grow at the highest CAGR over the forecast period.
• Based on region, North America is expected to dominate the market over the forecast period.

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Herbal & Organic Mascara Market: Growth Drivers

Growing awareness and increasing demand for organic mascara drive the market growth

One of the main factors influencing the global herbal & organic mascara market revenue growth is the rising demand for organic and herbal mascaras due to the rising need for organic goods to prevent harmful chemical impacts. Furthermore, the use of contact lenses by more individuals and the risk of eye infections are both increasing, which in turn is boosting demand for natural eye cosmetics, notably mascara. Plants provide the phytochemicals that are utilized to manufacture organic mascara. To highlight eyes, mascara may lengthen, darken, and curl lashes. Before buying a product, consumers consider aspects including lash volume, extension, thickening, and curling. As a result, producers focus on producing mascara brushes that meet customer demands. Thus, this is expected to drive market growth over the forecast period.

Herbal & Organic Mascara Market: Restraints

Lack of efficiency and performance restrict the market growth

When compared to their conventional counterparts, several customers have expressed concerns regarding the performance and efficacy of herbal and organic mascaras. Consumer pleasure could be impacted if natural and organic components don't offer synthetic formulations the same amount of volume, length, or staying power. Thus, this is expected to act as a major restraint for the herbal & organic mascara industry growth during the forecast period.

Herbal & Organic Mascara Market: Opportunities

Product innovations are expected to offer a significant opportunity

Enhancing the efficacy and potency of natural and herbal mascaras is expected to offer a lucrative opportunity for herbal & organic mascara market growth during the forecast period. The goal of research and development might be to create natural components that produce outcomes that are on par with or even better than those of conventional mascaras. Without sacrificing the usage of natural and organic substances, this includes improving volumizing, lengthening, and long-lasting characteristics. Therefore, this is expected to propel the market growth during the forecast period.

Herbal & Organic Mascara Market: Challenges

High cost and limited availability pose a major challenge to the market growth

When compared to standard mascaras, herbal and organic mascaras are frequently more expensive. Prices may be higher due to the expense of obtaining natural and organic materials and the smaller scale of manufacturing. Furthermore, these goods might not be as readily accessible as conventional mascaras, which might restrict their market reach.

Herbal & Organic Mascara Market: Segmentation

The global herbal & organic mascara industry is segmented based on product, distribution channel, and region.

Based on the product, the global market is bifurcated into liquid and gel/cream. The liquid segment is expected to hold a significant market share over the forecast period. The product comes in water-based and water-resistant varieties. The liquid stays on the lashes longer since it adheres to them so effortlessly. One of the main factors influencing demand for the market is the product's convenience of use.

To meet the growing demand, manufacturers concentrate on developing new products. For instance, in February 2019, Inika introduced new mascaras in The Mascara, Bold Lash, and Curvy Lash varieties, all of which included only natural and vegan components.

On the other hand, the gel/cream segment is expected to grow at the fastest CAGR over the forecast period. The market for gel-based natural mascaras is expected to rise in response to consumer demand for lashes that seem organically enhanced.

Additionally, it is anticipated that the stress-free application of liquid mascaras over synthetic eyelashes would increase demand for the product. To meet the growing demand, businesses are concentrating on releasing innovative gel- or cream-based herbal and organic mascaras. For improved lashes, The Body Shop International Limited offers a transparent gel called Natural Brow & Lash Gel. Thereby, driving market growth.

Based on the distribution channel, the global herbal & organic mascara industry is divided into offline and online. The online segment is expected to grow at the highest CAGR over the forecast period. It is influenced by factors like no added expenses because goods may be transported directly from suppliers.

Low product pricing, discounts, customer reviews, and ratings of the product or service all contribute to the growth of this market sector and are very helpful to consumers when making decisions. This segment's revenue is increasing as a result of additional considerations including convenience, doorstep service, and the availability of a wide range of products.

Herbal & Organic Mascara Market: Report Scope

Herbal & Organic Mascara Market: Regional Analysis

North America is expected to dominate the market during the forecast period

North America is expected to dominate the global herbal & organic mascara market during the forecast period. The regional need for herbal and organic mascara is anticipated to rise along with the demand for color cosmetics and eye makeup. The demand for the product is anticipated to increase due to growing public awareness of the benefits of natural and organic cosmetics in the United States and Canada. The regional herbal & organic mascara market is expected to increase in the approaching years due to the high demand for gel-based and entirely clear natural mascaras.

Moreover, the launch of innovative products in the region by the key players is expected to further propel the market growth over the forecast period. For instance, in May 2023, the brand's first mascara driven by plants, Lash Blast Cleantopia, from CoverGirl, is the newest member of the Last Blast family.

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The clean, vegan mascara is touted to provide up to 302 percent more extreme luxurious volume and was created with inspiration from the "power of plants." Aloe leaf extract, Ceramide, 100% Cellulose plant fibers, and Rainforest Maracuja Oil from responsibly managed forests are all included in the mix. Cleantopia exaggerates each lash for incredibly luscious volume, drawing inspiration from the strength and structure that cellulose fiber lends to plants. One's lashes will be nourished by the smudge-proof, flake-proof, and clump-free solution for up to 24 hours. Thus, this is expected to drive market growth in the region during the forecast period.

The Asia Pacific is expected to grow at the highest CAGR during the forecast period. The regional growth is attributed to the increasing knowledge of present trends and demand for natural and organic cosmetics. In addition, rising body image awareness in nations like India, China, Malaysia, and Indonesia, among others, is anticipated to support regional market expansion. Thus, advertisers are attempting to spread the word about cutting-edge cosmetics like daily-use organic and herbal mascaras. Therefore, driving the market expansion in the region.

Herbal & Organic Mascara Market: Competitive Analysis

The global herbal & organic mascara market is dominated by players like:

• Ecco Bella
• Ulta Beauty Inc.
• LOTUS HERBALS
• ESSENTIAL CARE (ORGANICS) LIMITED
• Odylique
• Josie Maran Cosmetics
• AU NATURALE COSMETICS
• RMS Beauty
• EVXO Cosmetics
• Palladio Beauty
• FEGPLUSEYELASH
• Green People.
• Rejuva Minerals Inc.
• BUXOM Cosmetics.
• TONY & TINA VIBRATIONAL REMEDIES.
• Fifth & Skin
• Endlessly Beautiful.
• Procter & Gamble
• Unilever
• Coty Inc.
• Kao Corporation
• Others.

The global herbal & organic mascara market is segmented as follows:

By Product

• Liquid
• Gel/Cream

By Distribution Channel

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa