Home Care Products Market Size, Share, Trends, Growth and Forecast 2032

Home Care Products Industry Prospective:

The global home care products market size was evaluated at $271 billion in 2023 and is slated to hit $421 billion by the end of 2032 with a CAGR of nearly 6% between 2024 and 2032.

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Home Care Products Market: Overview

Home care products include a wide range of products utilized for maintaining & enhancing hygiene, cleanliness, and the total conditions of living space. Some of the home cleaning products include bathroom cleanrooms, floor cleaners, all-purpose cleaners, glass cleaners, disinfectants, laundry products, air fresheners, personal care products, and pest control products.  

Key Insights

• As per the analysis shared by our research analyst, the global home care products market is projected to expand annually at the annual growth rate of around 6% over the forecast timespan (2024-2032)
• In terms of revenue, the global home care products market size was evaluated at nearly $271 billion in 2023 and is expected to reach $421 billion by 2032.
• The global home care products market is anticipated to grow rapidly over the forecast timeline owing to breakthroughs in product formulations & packaging, which have improved the efficacy & convenience of home care products.
• In terms of product type, the surface care segment is slated to register the highest CAGR over the forecast period.
• Based on distribution channel, online retail segment is predicted to dominate the global industry surge in the ensuing years.
• On the basis of consumer, the household segment is expected to contribute majorly towards the global market share in the coming years.
• Region-wise, the North American home care products industry is projected to register the fastest CAGR during the assessment timespan.

Home Care Products Market: Growth Factors

Escalating knowhow about sanitization & cleanliness to favor the expansion of the market globally

High awareness about hygiene and cleanliness is predicted to favorably impact the expansion of the global home care products market. Furthermore, breakthroughs in product formulations & packaging have improved the efficacy & convenience of home care products, thereby steering the growth of the market globally.

Rapidly changing lifestyles and urbanization, along with an increase in dual-income households, are likely to prompt the expansion of the market globally. Additionally, an increment in the per capita income of customers and a shift towards the use of eco-friendly products is anticipated to embellish the growth of the global market. The flourishing e-commerce sector and rapidly growing online retail activities will scale up the growth of the market globally.

Home Care Products Market: Restraints

Rising raw material prices and production prices to diminish the global industry development

Supply chain oscillations and strict regulations can obstruct the expansion of the global home care products industry. Fluctuations in the raw component costs and dynamic costs of products can deter the growth of the global industry. The huge costs of manufacturing eco-friendly and sustainable products can impede industry growth globally.  

Home Care Products Market: Opportunities

New product launches and joint ventures are likely to open new facets of growth for the global market

Integration of smart technology into home care items is predicted to create new avenues of growth for the global home care products market. Moreover, product innovations and a focus on health & wellness will multiply the size of the market globally. Strategic partnerships and joint ventures are likely to propel the market space in the near future. Demand for customized cleaning services will drive the global market trends.

Home Care Products Market: Challenges

Stringent legislation related to home care products manufacture can challenge the global industry expansion

Economic recessions can notably impact customer spending, thereby diminishing demand for non-essential items such as premium cleaning items. Furthermore, strict laws regarding the sale of home care products can challenge the global home care products industry surge.  

Home Care Products Market: Report Scope

Home Care Products Market: Segmentation

The global home care products market is divided into product type, distribution channel, consumer, and region.                     

In terms of product type, the home care products market across the globe is segmented into laundry care, dishwashing, surface care, toilet care, pest control, and air care segments. The surface care segment, which accrued nearly 50% of the global market earnings in 2023, is set to register the fastest CAGR from 2024 to 2032 owing to an increase in hygiene awareness resulting in growing demand for clean & sanitized surfaces. Massive purchases of hand sanitizers, surface cleaners, and disinfectants will further drive the segmental expansion.  

On the basis of distribution channel, the global home care products industry is bifurcated into supermarkets & hypermarkets, online retail, convenience stores, specialty stores, and direct selling segments. Furthermore, the online retail segment, which accounted majorly for the global industry size in 2023, is likely to dominate the global industry in the next few years as a result of the flourishing e-commerce sector. Apart from this, online shopping provides convenience to end-users as it helps later in the online purchase of the products from their homes and then delivers them directly to their households. For the record, online retail stores offer a slew of products, including niche and special ones which are unavailable in physical retail stores.    

Based on consumer, the home care products market globally is divided into household, industrial, and commercial segments. Moreover, the household segment, which led the global market space in 2023, is set to promulgate global market progress in the years ahead. The segmental elevation can be a result of the household segment having the highest customer base for home care products.    

Home Care Products Market: Regional Insights

Asia-Pacific is set to maintain a leading position in the global market over the projected timeframe

Asia-Pacific, which accounted for nearly 67.5% of the global home care products market proceeds in 2023, is forecast to maintain a dominant position in the coming decade.

In addition, the geometric progression of the market in Asia-Pacific over the forecast period can be due to swift economic development, surging middle-income group populace, and rapid urbanization. An increase in the middle-income group population in countries of Asia has translated into burgeoning purchases of home care products. This has favorably impacted the market scenario in the region.

The North American home care products industry is set to record the highest CAGR in the forecast period. The industry expansion in the region can be due to hygiene awareness among the population of the U.S. and Canada. Additionally, an upsurge in online retail activities and new product innovations will scoop up the development of the industry in North America. There is a large presence of key home care product manufacturers in the region.  

Key Developments

• In March 2023, Symrise AG introduced a range of new multifunctional ingredients for home care items.  

Home Care Products Market: Competitive Space

The global home care products market profiles key players such as:

• Church & Dwight Co. Inc.
• The Clorox Company
• S.C. Johnson & Son Inc.
• Unilever PLC
• Procter & Gamble Company
• Alticor Global Holdings Inc (Amway Corp)
• Henkel AG & Co. KGaA
• Reckitt Benckiser Group PLC
• Kao Corporation
• Himalaya Global Holdings Ltd.

The global home care products market is segmented as follows:

By Product Type

• Laundry Care
• Dishwashing
• Surface Care
• Toilet Care
• Pest Control
•  Air Care

By Distribution Channel 

• Supermarkets & Hypermarkets
• Online Retail
• Convenience Stores
• Direct Selling
• Specialty Stores

By Consumer

• Household
• Industrial
• Commercial

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa