Home-Use Beauty Devices Market Size, Share, Analysis, Trends, Growth, 2032

Home-Use Beauty Devices Industry Prospective:

The global Home-Use Beauty Devices market size was worth around USD 14.22 billion in 2023 and is predicted to grow to around USD 102.26 billion by 2032 with a compound annual growth rate (CAGR) of roughly 24.5% between 2024 and 2032.  

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Home-Use Beauty Devices Market: Overview

Home-Use Beauty Devices is a category of personal care and skincare devices designed for use in the comfort of one’s home. Usually, these devices have a variety of features and technology designed to improve the user's skincare and cosmetic regimens. They are frequently made to be accessible, affordable, and convenient for those who wish to take care of their skin, hair, or general appearance without having to make frequent visits to salons or clinics run by professionals. The home-use beauty devices market is mainly driven by technological advancements, increasing beauty consciousness, rising e-commerce growth, and others.

Key Insights

• As per the analysis shared by our research analyst, the global Home-Use Beauty Devices market is estimated to grow annually at a CAGR of around 24.5% over the forecast period (2024-2032).
• In terms of revenue, the global Home-Use Beauty Devices market size was valued at around USD 14.22 billion in 2023 and is projected to reach USD 102.26 billion, by 2032.
• The increasing product launch is expected to drive market growth during the forecast period.
• Based on the technology, the Radiofrequency (RF) Energy segment is expected to dominate the market during the forecast period.
• Based on the indication, the acne treatment segment is expected to grow at a rapid rate over the forecast period.
• Based on the distribution channel, the online segment is expected to grow at a substantial rate over the forecast period.
• Based on region, North America is expected to dominate the market over the projected period.

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Home-Use Beauty Devices Market: Growth Drivers

Rising social media influence drives market growth

Influencers and beauty lovers provide product evaluations, skincare regimens, and beauty trends on social media sites. Customers are thus exposed to a wide range of beauty devices and their advantages. Consumers are more likely to test these technologies themselves when they see credible and trustworthy individuals endorse and give favorable evaluations of them.

Furthermore, social media gives producers of beauty devices a forum for direct communication with their target market, advertising campaigns, and brand awareness building. Beauty devices may quickly become well-known and reach a large audience because of social media's viral nature, which further drives the home-use beauty devices market's expansion.

Home-Use Beauty Devices Market: Restraints

Requirement of maintenance impeding market growth

Beauty devices frequently require routine maintenance to guarantee their efficacy and safety. This might include cleaning the devices, changing parts, or adhering to particular operating guidelines. Before acquiring a cosmetic device, people are eager to commit to these maintenance requirements to achieve the best benefits and reduce the risk of consequences.

However, this regular maintenance of home-use beauty devices might be a major constraint for cost-sensitive consumers. Thereby, the requirement of maintenance hider the home-use beauty devices industry growth.

Home-Use Beauty Devices Market: Opportunities

Changing customers' behaviour during the pandemic offers a lucrative opportunity for market growth

Customers have chosen at-home beauty products to stick to their skincare regimens in light of lockdowns and limitations on access to professional skincare services. People's desire for beauty devices increased as a result of the pandemic's inducing shift toward self-care and health and their want to take care of their appearance in the security and comfort of their own homes. When it came to salon and spa visits, the ease of use and availability of beauty devices turned out to be appealing features.

After learning about the advantages of at-home beauty treatments, many customers formed the habit of utilizing beauty devices regularly, which resulted in continued demand even after the pandemic limitations were lifted. The adoption of beauty devices has increased due to this shift in consumer behavior, which is predicted to have a long-term effect on the market's growth trajectory in the post-pandemic period.

Home-Use Beauty Devices Market: Challenges

The risk of allergy poses a major challenge to market expansion

Although uncommon, some patients may develop negative effects from RF face treatments, such are redness, swelling, and bruising. Thus, the risk of allergy poses a major challenge to the home-use beauty devices industry growth.

Home-Use Beauty Devices Market: Segmentation

The global Home-Use Beauty Devices industry is segmented based on technology, indication, distribution channel and region.

Based on the technology, the global Home-Use Beauty Devices market is bifurcated into Vibration, Laser/Light, Radiofrequency (RF) Energy, Nano-Ionic, Microneedling and Electroporation. The Radiofrequency (RF) Energy segment is expected to dominate the market during the forecast period. RF technology is greatly utilized in home beauty products for skin tightening and anti-ageing. This will penetrate the skin, heating the deeper layers and encouraging collagen formation. Additionally, the procedure helps to decrease fine lines, wrinkles, and sagging skin. Thereby, driving the segment growth.

Based on the indication, the global Home-Use Beauty Devices industry is categorized into Cleansing, Acne Treatment, Hair Removal, Skin Rejuvenation, Oxygen/Facial Steaming, Hair Growth, Dermarolling and Cellulite Reduction. The acne treatment segment is expected to grow at a rapid rate over the forecast period. The segment expansion is owing to the rising prevalence of acne. For instance, Acne vulgaris affects around 85% of young individuals aged 12-25 years, as reported by the Global Burden of Disease (GBD) research. Acne regularly ranks in the top three most common skin problems in the general population, according to extensive surveys conducted in the United Kingdom, France, and the United States.

Based on the distribution channel, the global Home-Use Beauty Devices market is segmented into Online, Specialty Stores and Hypermarkets/Supermarkets. The online segment is expected to grow at a substantial rate over the forecast period owing to the convenience of purchasing products.

Home-Use Beauty Devices Market: Report Scope

Regional Analysis

North America is expected to dominate the market over the projected period

North America is expected to dominate the market over the projected period. North America has a well-established beauty and personal care industry with a robust grooming and self-care culture. The population's inclination for skincare and cosmetic products and their high level of disposable money stimulates the need for innovative and cutting-edge technical beauty products. In addition, the area is home to several significant producers of beauty equipment in addition to institutions leading the way in industry research and development.

These businesses draw clients searching for the newest and most potent skincare procedures since they are always offering state-of-the-art machinery and technology. In addition, the area boasts a robust distribution network, with a wide range of outlets, including online retailers, brick-and-mortar retailers, and licensed salons, offering beauty devices. This accessibility ensures that customers have simple access to a diverse choice of beauty devices, which fuels market development.

Home-Use Beauty Devices Market: Competitive Analysis

The global Home-Use Beauty Devices market is dominated by players like:

• Lifetrons Switzerland AG
• Luke Lady
• UVVU Inc.
• TRIPOLLAR
• Shenzhen Mismon Technology Co. Ltd.
• Xiaomi Corporation
• Panasonic Corporation
• TRIA Beauty Inc.
• Home Skinovations Ltd.
• Carol Cole Company Inc.
• Nu Skin Enterprises Inc.
• MTG Co. Ltd.
• YA-MAN Co LTD.
• Cyden Limited
• The Procter & Gamble Company
• Spectrum Brands Holdings Inc.
• Conair Corporation
• LightStim
• Koninklijke Philips N.V.
• Project E Beauty
• Amorepacific Corporation
• Beauty Bioscience Inc.
• Dr. Dennis Gross Skincare LLC
• FOREO AB

The global Home-Use Beauty Devices market is segmented as follows:

By Technology

• Vibration
• Laser/Light
• Radiofrequency (RF) Energy
• Nano-Ionic
• Microneedling
• Electroporation

By Indication

• Cleansing
• Acne Treatment
• Hair Removal
• Skin Rejuvenation
• Oxygen/Facial Steaming
• Hair Growth
• Dermarolling
• Cellulite Reduction

By Distribution Channel

• Online
• Specialty Stores
• Hypermarkets/Supermarkets

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa