Hop Shoots Market Size, Share, Trends, Growth 2030

Hop Shoots Industry Perspective:

The global hop shoots market size was evaluated at $8.1 Billion in 2022 and is slated to hit $15.1 Billion by the end of 2030 with a CAGR of nearly 4.6% between 2023 and 2030.

The market report is an indispensable guide on growth factors, challenges, restraints, and opportunities in the global marketplace. The report covers the geographical market along with a comprehensive competitive landscape analysis. Additionally, the report explores the investor and stakeholder space to help companies make data-driven decisions.

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Hop Shoots Market: Overview

Hop also known as Humulus lupulus is a dioecious perennial climber plant that is a part of the Cannabacea family. Moreover, it is cultivated for household, medicinal, and culinary use. In addition to this, it finds extensive application in the brewing industry as hop products are utilized for flavoring beer and ales. For the record, hop shoots are vegetables that have garnered massive popularity in Europe. Reportedly, hop shoot plants can adapt to latitudes ranging from 30 degrees to 50 degrees. North & South of Equator. Moreover, a long day length is necessary for flowering these plants.

For the record, good growth of hop shoot plants is witnessed in the temperature ranging between 40 degree Fahrenheit to 70 degree Fahrenheit. In addition to this, these plants require nearly four months of continuous frost-free climate for gaining maturity and more than 15 hours of sunlight for appropriate development. Hop plants require a large proportion of moisture and can grow well in a sandy and loamy soil.

Key Insights

• As per the analysis shared by our research analyst, the global hop shoots market is projected to expand annually at the annual growth rate of around 4.6% over the forecast timespan (2023-2030)
• In terms of revenue, the global hop shoots market was evaluated at nearly $8.1 billion in 2022 and is anticipated to hit $15.1 billion by 2030
• The hop shoots industry is anticipated to record massive growth over the forecast period due to growing health benefits offered by hops owing to its anti-oxidant and anti-inflammatory features along with its ability to offer protection to individuals against various kinds of infections.
• Based on type, the wild hops segment contributed to a major share of the global market in 2022
• In terms of application, the beer segment is set to contribute lucratively toward the overall market volume during the predicted timespan.
• Region-wise, Europe is anticipated to be the key regional revenue pocket of the global market during the projected timeframe.

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Hop Shoots Market: Growth Drivers

Growing health benefits offered by hop shoots to scale up the global market expansion

Rise in health benefits offered by hops due to their anti-oxidant and anti-inflammatory features along with their ability to offer protection to individuals against various infections will boost the global market trends. Moreover, clinical studies have revealed that hop plants offer huge health benefits to consumers and hence they are in huge demand across the global vegetable markets.

These plants are used for effectively treating tuberculosis, skin disorders, and insomnia. Moreover, it can enhance digestion and improve sexual performance in men. Apart from this, hop cones, the flower of the hop, are utilized as a stability agent during the production of beer. All these aforementioned aspects will foster the expansion of the hop shoots market across the globe. In addition to this, hop shoots consist of vital vitamins such as vitamin E, vitamin C, and vitamin B6. This will further enlarge the size of the global hop shoots market.

Furthermore, hop shoots also contains alpha acids such as humulone, posthumulone, cohumulone, prehumulone, and adhumulone. In addition, humulone and lupulone have exhibited their ability in killing cancer tissues along with blocking leukemia tissues, thereby helping in preventing damage to bones. Apparently, hop shoots consist of essential oils that are used for treating nausea, anxiety, stress, depression, and sleep disorders. All these above-mentioned factors will expedite the growth of the global hop shoots industry.

Hop Shoots Market: Hindrances

High production costs of the product can decimate the global industry surge

Hop shoots costs nearly up to €1000 per Kg as their production cost is very huge. Reportedly, it is one of the most expensive vegetables across the globe and its harvesting method needs back-breaking. This can put brakes on the expansion of the global hop shoots industry.

Though it is popular in western countries, it is not cultivated in emerging economies as its cultivation has proved to be costly in the counties such as India. For instance, the plant was first planted in Himachal Pradesh and then a farmer in Bihar cultivated the hop shoot plant but had to stop its cultivation as it proved to be costly owing to its enormous cost of production.

Hop Shoots Market: Opportunities

Adoption of modern farming methods to open new growth avenues for the global market

Farmers in emerging economies are adopting modern farming techniques to reduce labor costs and thereby increase the hot shoots’ production. This, in turn, is predicted to create a lot of growth opportunities for the global hop shoots market in the years to come. Moreover, researchers are focusing on developing new cropping methods and implementing advanced practices in agriculture for reducing the cost of manufacturing hops. This will help the global market explore new dimensions of growth and will help it in charting a profitable growth trajectory in the next couple of years.

Hop Shoots Market: Challenges

Hop shoots harvest can cause dermatitis to the harvesters, thereby posing a huge challenge to the global industry growth

Harvesting of hop shoots can result in the occurrence of dermatitis among the harvesters and in some cases medical treatment is required. This can pose a huge challenge to the growth of the global hop shoots industry. For the record, nearly 3% of the harvesters suffer from skin lesions on the legs, face, and hands due to harvesting of hop shoots.

Hop Shoots Market: Segmentation

The global hop shoots market is divided into type, application, and region.

On basis of type, the global hop shoots market is segregated into Bittering Hop shoots, Wild Hop shoots, Fresh Green Hop shoots, and Aroma Hop shoots. Moreover, the wild hop shoots segment is projected to lead the type segment during the predicted timeline due to their massive demand across the Mediterranean region. In Mediterranean countries, wild hop shoots are cooked in a variety of ways. Apart from this, after boiling, young wild hop shoots demonstrate low-fat content, high energy value, and reduced sodium content. In addition to this, they are a rich source of vitamin B9 and dietary fibers. Furthermore, they possess high vitamin C contents and hence are a potential source of new functional food ingredients.

In terms of application, the global hop shoots industry is sectored into beer, soft drinks, herbal teas, and herbal medicine segments. Furthermore, the beer segment is expected to dominate the application space in the years to come. The expansion of the segment from 2023 to 2030 can be ascribed to the massive use of hop shoot products as flavoring ingredients in beer that is produced in many countries. In addition to this, alpha acids and beta acids present in hops contribute to the bitter taste of the beer. Apart from this,

hop shoots are utilized as flavoring and stability agents in beer. For instance, they impart fruity, citrus, and floral flavors to the beer. Additionally, various varieties of hop shoots are harvested by farmers globally for specific kinds of beers. Reportedly, hops are extensively utilized in brewing due to their anti-bacterial effect along with their ability to balance malt sweetness and bitterness as well as offering a variety of aromas & flavors to beer during the brewing process. Additionally, beers made up using hops are less prone to spoilage in comparison to beers produced with different blends of conventional herbs.

Recent Breakthroughs

• In June 2021, Tettnanger Hop Growers Association, a key German player promoting the cultivation of hops in the Tettnang region, introduced Aurum, a new kind of aroma hop variety. Reportedly, the new hop aroma variety is bred in Germany by Hop Research Center, Hull. Moreover, the new product demonstrates outstanding plant health and strong performance of agronomic. For the record, Aurum is suited for hop-accented beers that are highly drinkable and it imparts fresh citrus aromas to beers. The move will benefit the demand and growth of the hop shoots market in Germany.
• In October 2022, Deliveroo, a UK-based grocery store offering nearly 1,750 grocery products, launched its first physical bricks & mortar grocery store referred to as “Deliveroo HOP” store in New Oxford Street, UK in association with Wm Morrison Supermarkets, a fifth biggest supermarket in the UK. The new launch will boost the use, demand, and popularity of the hops in the UK and across Europe.

Hop Shoots Market Report Scope:

Hop Shoots Market: Regional Landscape

European Market To Establish a Number One Position During The Forecast Timeline

Europe is predicted to account for a major market share in the coming years. The expansion of the regional market can be attributed to the massive production of hop shoots in European countries such as Germany, the Czech Republic, Slovenia, Poland, the UK, France, and Spain. Moreover, a specific variety of hops are related to beer styles and regions where beer is produced. For instance, pale lagers are brewed in European countries such as the Czech Republic, Germany, and Poland where noble hop varieties such as Strissel Spalt, Saaz, Tettnang, and Hallertau are used due to their low bitterness & strong aroma. Furthermore, British ales make use of hop varieties that include WG.V. Fuggles, and Goldings.

Moreover, North America is also predicted to contribute lucratively towards the regional market size due to large-scale cultivation of hop shoots in Canada and the U.S. In addition to this, beers in North America make use of cascade hops, centennial hops, Amarillo hops, Willamette, and Columbus hops, thereby contributing to the demand for hop shoots in the sub-continent.

Hop Shoots Market: Competitive Insights

The hop shoots industry profiles key players such as:

• NutriHerb BioTech Co. Ltd
• Ausmauco Biotech Co. Limited
• Sudhanta Herbal Products
• Hopsteiner
• Barth-Haas Group
• Navchetana Kendra Health Care Private Limited
• The Hop Planter Association Tettnang E.V.
• DVKSP Impex Pvt. Ltd.
• Nanjing Agrifarming
• Imperial Malts Limited
• Sv Agrofood
• Ayush Herbals & Healthcare Private Limited
• Dev Lifesciences Pvt Ltd
• Phyto herbal.

The global hop shoots market is segmented as follows:

By Type

• Bittering Hop Shoots
• Wild Hop Shoots
• Green Hop Shoots
• Aroma Hop Shoots

By Application

• Beer
• Soft Drinks
• Herbal Teas
• Herbal Medicine

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa