Household Cleaners Market Size, Share, Growth Report 2032

Household Cleaners Market Insights

Zion Market Research has published a report on the global Household Cleaners Market, estimating its value at USD 37.53 Billion in 2023, with projections indicating that it will reach USD 54.66 Billion by 2032. The market is expected to expand at a compound annual growth rate (CAGR) of 4.27% over the forecast period 2024-2032. The report explores the factors fueling market growth, the hitches that could hamper this expansion, and the opportunities that may arise in the Household Cleaners Market industry. Additionally, it offers a detailed analysis of how these elements will affect market demand dynamics and market performance throughout the forecast period.

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Market Overview

Household cleaners market accounted for USD 32.48 Billion in 2020 and is expected to reach more than USD 44.76 Billion by 2028, growing at a CAGR of 4.2% from 2021 to 2028.

Household cleaners refers to the type of products are particularly made so that they can remove stains, dust and other bad smells in the house. These products are used against clay, dust, oil, soap scum, grease, limescale, hard water marks, mold and mildew. They come in the market with packaging of aerosol cans, triggered sprays and in-pump actuated bottles and can aid in maintaining hygiene in the household. Scouring pad, Surface cleaners, toiler cleaners and some others are of common type household cleaners. The main purpose of the usage is to keep house fresh and clean.

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COVID-19 Impact Analysis

Considering the difficulties faced in the COVID-19 pandemic, household cleaning products have seen a huge demand globally, mainly due to increased concerns of consumer about health and hygiene. Consumers prefer cleaning more to keep them safe from this deadly virus and by being at home more. The e-commerce channels are boosted by the lockdown in 2020 as consumers turning towards online shopping when they could not physically visit. ? With this, COVID-19 has resulted in a creation of opportunities for various private players to diversify them in the market to cater to the demand.

Growth Factors

The hike in demand for sustainable and environment-friendly household products and rapid rise in the demand for eco- friendly household products are expected to come up with various opportunities that will lead to the growth in market demand of household cleaners in the above mentioned forecast period. As the rate of urbanization is increasing and changing lifestyle, rise in disposable incomes boosted by sanitation standards, are likely to positively impact the market’s growth in the coming years.

With this, the ease of availability of the substitute in market and rise in awareness about the unsafe and toxic chemicals in these cleaners are about to act as a major problem for household cleaners market. The competition among local companies can challenge the growth of the household cleaners market in the forecast period.

Household Cleaners Market: Report Scope

Product Segment Analysis Preview

Surface cleaners held a share of over 20% in 2020. Surface cleaners represented as growing segment driven by increased household spending and consumers’ focusing on more hygienic lifestyle. Surfaces like mirrored, stainless, glass and wood are now can be cleaned with the new smart drop technology that are developed to preserve specific surfaces. Liquid cleaners that are solid suspension abrasive particles in thickened liquid matrix are available in different formats such as aerosol cans, trigger sprays and pump-actuated bottles. Market players are in introducing surface cleaners and innovative toilet in terms of quality, pricing, packaging and fragrance. In current scenario, consumers also prefer eco-friendly care products with natural and refreshing fragrances. For example, Clorox Professional Product Company is offering a ‘Green Works Natural Toilet Bowl Cleaner’ which is made up of natural ingredients.

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Distribution Channel Segment Analysis Preview

Online segment is projected to grow at a CAGR of around 6% from 2021 to 2028. In current situation the online channels are really doing well with this market as consumers are also feeling safe purchasing cleaning products. The online channel is expected to cover the market in coming years. Online distribution on household cleaning makes it more easy and time economic.
Regional Analysis Preview

North America accounted for a share of over 30% in 2020. The market in North America is expected to rise tremendously and have it dominance in forecast period. The growth of the region is complimenting the presence of major players in the region. The rising demand of cleaning products with Research & Development by companies to enrich the product's ingredients, packaging, content and others will further improve the prospects of the market during the forecast period. Asia Pacific is also expected to witness a substantial growth rate during the forecast period because of rising population in the Asia Pacific region. The increasing disposable incomes of consumers will further bring the growth in the market. The rising demand for natural cleaning products in China, Japan, and India is expected to increase.

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Key Market Players & Competitive Landscape

The major players Household Cleaners Market are Henkel AG & Co. KGaA, Godrej Consumer Products Limited, S. C. Johnson & Son, Inc., The Clorox Company Bombril, McBride, Kao Corporation., CALDREA, Melaleuca Inc., Unilever, Colgate-Palmolive Company., PROCTER & GAMBLE, 3M, Seventh Generation Inc., Environmental Working Group., Eastman Chemical Company, Amway, and Balthazar & Brisco LLC, among others.

The household cleaners market is segmented as follows:

By Type

• Surface Cleaner
• Glass Cleaner
• Toilet Bowl Cleaner
• Fabric Cleaner
• Others

By Application

• Bathroom
• Kitchen
• Floor
• Fabric
• Others

By Distribution Channel

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa