Household Cleaning Products Market Size, Share, Analysis, Trends, Forecasts, 2032

Household Cleaning Products Industry Prospective:

The global household cleaning products market size was worth around USD 43.79 billion in 2023 and is predicted to grow to around USD 65.07 billion by 2032 with a compound annual growth rate (CAGR) of roughly 4.5% between 2024 and 2032.      

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Household Cleaning Products Market: Overview

Cleaning supplies for the home are vital to both individual and societal health. Household cleaning products, with their capacity to loosen and remove oil from a surface, contribute to improved personal hygiene, lower levels of germs that cause infectious diseases, longer product lives, and a healthier and more pleasant environment in homes and workplaces. A variety of formulations, including liquids, gels, powders, solids, sheets, and pads, are used in household cleaning solutions to clean a variety of surfaces, including painted, plastic, metal, porcelain, glass, and washable floor coverings. Since no single product can perform better than others on all types of surfaces and dirt, a wide variety of products have been developed to guarantee efficient and convenient cleaning.

Key Insights

• As per the analysis shared by our research analyst, the global household cleaning products market is estimated to grow annually at a CAGR of around 4.5% over the forecast period (2024-2032).
• In terms of revenue, the global household cleaning products market size was valued at around USD 43.79 billion in 2023 and is projected to reach USD 65.07 billion by 2032.
• The increasing health consciousness is expected to drive the global household cleaning products market growth over the forecast period.
• Based on the ingredients, the natural segment is expected to grow at the highest CAGR during the forecast period.
• Based on the product, the surface cleaner segment is expected to hold a prominent market share over the projected period.
• Based on the sales channel, the offline segment is expected to capture a significant market share during the forecast period.
• Based on region, Europe is expected to dominate the market during the forecast period.

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Household Cleaning Products Market: Growth Drivers

The growing housing sector drives market growth

Globally, the primary and secondary housing sectors both contribute significantly to the expansion of the housing industry. Additionally, the market for primary housing is driven by the growing number of newly constructed homes, while the market for secondary housing is driven by the growing number of rental homes. Furthermore, the housing market has had a significant influence on how the home care products sector as a whole has developed. Additionally, the global market for home care goods benefits from the expansion of the housing sector. In addition, the growing number of new homes being built as well as the remodeling and alteration of already-existing homes create a demand for home care products, particularly household cleaning supplies. As a result, during the projected period, these elements are propelling the household cleaning products market expansion.

Household Cleaning Products Market: Restraints

Environmental concerns and regulatory challenges hinder market growth

Growing concern about the effects on the environment has brought scrutiny to the use of chemicals in cleaning solutions, encouraging the development of more environmentally friendly and sustainable alternatives. This change may affect company margins and need expensive reformulations. Furthermore, strict laws governing chemical compositions, labeling specifications, and environmental criteria can make it difficult for new items to enter the market and raise the cost of compliance for producers. Thus, this is expected to hamper the household cleaning products industry growth during the forecast period.

Household Cleaning Products Market: Opportunities

Growing product launch offers a lucrative opportunity for market growth

The growing product launch is expected to offer a lucrative opportunity for household cleaning products market growth during the forecast period. For instance, in February 2024, the next level of cleaning for all types of homes is what Zep®, the preferred brand for professionals, has announced with the launch of its Home Pro collection. Zep, which is well-known for its cleaning solutions with professional power, is growing its product line to include a range of family-friendly formulas that address a persistent gap in the domestic cleaning market: the availability of professional-grade solutions. With professional quality cleaning solutions designed for high-efficiency home use, the Home Pro line helps customers clean more efficiently and quickly. The entire line of products, which includes scents like eucalyptus, sea salt, fresh rain, lemon, orange zest, lavender, and sandalwood, is designed with cutting-edge technology to keep every nook and cranny spotless.

Household Cleaning Products Market: Challenges

High production cost poses a major challenge to market expansion

A major issue confronting the market for household cleaning products is striking a balance between product quality, pricing, and production costs. To remain competitive, manufacturers actively seek to create innovative goods in the home care area, even as the industry expands globally. However, producers face challenges in streamlining manufacturing procedures while adhering to quality standards for product packaging, labeling, and assembly.

Household Cleaning Products Market: Segmentation

The global household cleaning products industry is segmented based on ingredients, products, sales channels, and region.

Based on the ingredients, the global household cleaning products market is bifurcated into natural and chemical. The natural segment is expected to grow at the highest CAGR during the forecast period. The market for eco-friendly or green cleaning solutions has been pushed by rising consumer awareness of the negative effects traditional cleaning chemicals have on the environment and human health. As environmentally concerned consumers look for alternatives, manufacturers who develop safer, plant-based, biodegradable components have taken market share and are seeing revenue growth in this category. Furthermore, producers have been forced to reformulate their goods and take compliance procedures due to tighter standards and regulations about the chemical compounds in cleaning solutions. Although this may result in higher initial expenses, it may also present chances for businesses that value sustainability and safety to stand out from the competition and take a different market position.

Based on the product, the global household cleaning products industry is bifurcated into surface cleaner, glass cleaner, toilet bowl cleaner, and others. The surface cleaner segment is expected to hold a prominent market share over the projected period as a result of its growing demand. Stains, dust, debris, and unpleasant odors are the main things that surface cleansers are used for. The expansion of the surface cleaner market is anticipated to be fueled by the availability of a wide range of specialty cleaners for surfaces like wood, tiles, etc. throughout the projection period. Global demand for surface cleaners has increased due to the growing risk of bacterial diseases and infections spreading because of dirty floors and surfaces. To keep up with the significantly rising demand for surface cleaners from consumers, manufacturers are focusing on new product launches, technological advancements, and expanding their manufacturing abilities.

Based on the sales channel, the global household cleaning products industry is bifurcated into online and offline. The offline segment is expected to capture a significant market share during the forecast period. Supermarkets, independent retail establishments, hypermarkets, and specialized shops are examples of the offline market. In the upcoming years, it is projected that the growing organized retail market in developing nations like China, Malaysia, and India will increase demand for household cleaning goods. Therefore, during the projected time, all of these elements are probably going to drive this segment's expansion.

Household Cleaning Products Market: Report Scope

Household Cleaning Products Market: Regional Analysis

Europe is expected to dominate the market during the forecast period

Europe is expected to dominate the global household cleaning products market during the forecast period. The primary factor propelling this market's expansion is the increasing sales of environmentally friendly and sustainable household cleaning products. Over the projection period, this market is expected to develop due to the region's rising demand for surface and toilet cleaners. Sales of household cleansers have increased as a result of growing consumer knowledge of the existence of dangerous diseases that can be spread through dirty surfaces. In addition, natural and pleasant-smelling cleaning products that are beneficial to the environment are gaining popularity in the region. In response to the demand for clean toilets, governments in several regional countries are putting various measures into place, which is increasing market sales.

Household Cleaning Products Market: Competitive Analysis

The global household cleaning products market is dominated by players like:

• Reckitt Benckiser Group plc
• Procter & Gamble Co.
• Henkel AG & Co. KGaA
• Unilever plc
• Colgate-Palmolive Company
• S. C. Johnson & Son Inc.
• Kao Corporation
• The Clorox Company
• Church & Dwight Co. Inc.
• The Honest Company Inc.
• Amway Corporation
• McBride plc
• Godrej Consumer Products Limited
• Liby Group Co. Ltd.
• Nice Group
• Werner & Mertz GmbH
• Seventh Generation Inc.
• Lemi Shine
• Method Products
• Ecover Belgium NV

The global household cleaning products market is segmented as follows:

By Ingredients

• Natural
• Chemical

By Product

• Surface Cleaner
• Glass Cleaner
• Toilet Bowl Cleaner
• Others

By Sales Channel

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa