Intelligent Apps Market Size, Share, Trends, Growth and Forecast 2032

Intelligent Apps Market: Industry Perspective

The global Intelligent Apps Market size was worth around USD 40.20 Billion in 2023 and is predicted to grow to around USD 489.12 Billion by 2032 with a compound annual growth rate (CAGR) of roughly 32.00% between 2024 and 2032.

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The report covers a forecast and an analysis for the intelligent apps market on a global and regional level. The study provides historical data for 2018, 2019, and 2023 along with a forecast from 2024 to 2032 based on revenue (USD Billion). The study includes drivers and restraints for the intelligent apps market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the intelligent apps market on a global level.

Owing to the improvement in technology and the rising adaption of AI technology there is notable growth in the Intelligent Apps Market. In addition, the increasing number of mobile phone customers and app-based advertisements is a fundamental factor driving the growth of the market. Furthermore, the initiation of the cloud deployment model, and big data analytics, to deliver an improved level of services are some other factors forcing a positive outlook on the market. The Global Intelligent Apps Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Intelligent apps make use of artificial intelligence, cognitive computing, big data and analytics, and others technologies to deliver advanced analytics solutions, which can be used for various enterprise applications, such as virtual customer assistants, prioritizing emails, security tools, and others. These apps can be accessed through various application platforms, such as  Apple AppStore and Google PlayStore, etc. These applications continue to get updated by the data generated from user interactions and other information to make them more useful and relevant.

Increasing adoption of artificial intelligence in almost all solutions and services is anticipated to boost the global intelligent apps market. According to a recent study, 80% of enterprise consumers have some sort of artificial intelligence and deep learning platform in their organizations. Growing adoption of advanced analytics in mobile applications and the rise in mobile application downloads are the major factors contributing to the growth of the intelligent apps market globally. The number of apps downloads reached approximately 200 billion in 2017 and the revenue rose around 35% in 2017 as compared to 2016. Furthermore, the rising necessity for advanced analytical tools and technological advancements in new product development has driven the intelligent apps market growth globally. However, difficulties in implementing advanced technologies in different mobile operating systems might hinder the growth of intelligent apps market in the near future.

Global Intelligent Apps Market: Growth Factors

In order to give the users of this report a comprehensive view of the intelligent apps market, we have included a detailed competitive scenario and product portfolio of key vendors. To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the intelligent apps market has also been included. The study encompasses a market attractiveness analysis, wherein all segments are benchmarked based on their market size, growth rate, and general attractiveness. 

Global Intelligent Apps Market Definition

Intelligent apps are utilized to enhance the standard of living by practicing different functionalities such as cognitive computing, Big Data & analytics, artificial intelligence (AI), and others to address enhanced output which is later utilized for multiple applications, such as to prioritize e-mails, virtual personal assistant, enterprise applications, security tooling, customer assistance, and others. Intelligent apps enable to development of abilities of artificial intelligence, Big Data, cognitive computing, and others.

Data analytics and machine learning are the two main core components of these intelligent apps. To make proper decisions while performing these apps can use algorithms that are based on artificial intelligence. These apps can perform their tasks automatically and there is no need for users to write commands to perform tasks. Intelligent apps find extensive applications in BFSI, telecom, retail and eCommerce, healthcare and lifer sciences, education, others.

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Global Intelligent Apps Market: Segmentation

The intelligent apps market is segmented based on type, store type, end-user, and region.

On the basis of type, the global intelligent apps market is classified into consumer apps and enterprise apps.

By store type, the market is divided into Google Play Store, Apple App Store, and others.

Various end-users analyzed in this market are retail and e-commerce, telecom, banking, media and entertainment, travel and hospitality, and others.

The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa with it further segmented into major countries. The regions included in the global intelligent apps market study are North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Asia Pacific is expected to register the highest growth in the global intelligent apps market, due to the high adoption of artificial intelligence (AI) and deep leaning by various organizations in the Asia Pacific region. According to a recent report published by Adobe and E-consultancy, Asia Pacific is the leading region in the adoption of artificial intelligence and has the highest investments made in digital skills training.

Intelligent Apps Market: Report Scope

Some of the major players operating in the Intelligent Apps Market are:

The report covers a detailed competitive outlook including company profiles of the key participants operating in the global intelligent apps market. Key players profiled in the global intelligent apps market report are Hewlett Packard Enterprise, China Mobile Limited, Opera Software, Cognizant, Google Inc., Microsoft Corporation, Samsung Electronics Co. Ltd., Apple Inc., Development LP, and SAP SE, among others. Key players profiled in this market-

• Opera Software
• Cognizant
• Google Inc.
• Microsoft Corporation
• Hewlett Packard Enterprise
• China Mobile Limited
• Samsung Electronics Co. Ltd.
• Apple Inc.
• Development LP
• SAP SE
• among others.

This report segments the global intelligent apps market as follows:

Global Intelligent AppsMarket: TypeSegment Analysis

• Consumer Apps
• Enterprise Apps

Global Intelligent AppsMarket: Store TypeSegment Analysis

• Google Play
• Apple App Store
• Others

Global Intelligent AppsMarket: End-UserSegment Analysis

• Retail and E-commerce
• Telecom
• Banking
• Media and Entertainment
• Travel and Hospitality
• Others

Global Intelligent AppsMarket: Regional Segment Analysis

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa