Interactive Display Market Size, Share, Analysis, Trends, Growth, 2032

Interactive Display Market Insights

Zion Market Research has published a report on the global Interactive Display Market, estimating its value at USD 45.26 Million in 2023, with projections indicating that it will reach USD 88.68 Million by 2032. The market is expected to expand at a compound annual growth rate (CAGR) of 7.76% over the forecast period 2024-2032. The report explores the factors fueling market growth, the hitches that could hamper this expansion, and the opportunities that may arise in the Interactive Display Market industry. Additionally, it offers a detailed analysis of how these elements will affect market demand dynamics and market performance throughout the forecast period.

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Interactive Display Market: Overview

An interactive display is an interactive touchscreen-mounted device that accepts user commands and allows users to control the data input. These interactive displays include screens that make visual presentations of texts, images, and videos. An interactive display is widely used in academic and corporate institutes to provide a more engaging experience to users.

The market is witnessing drift towards digitalization across various industries and there are increasing adoption of touch-based devices for easy data collection by retail and hospital industry. The growing technological advancements and shift towards digital classrooms are contributing to interactive displays.

The emerging trend of gamification in the learning process and increasing use of screen whiteboards to incorporate industry is estimated to drive the market demand.

COVID-19 Impact Analysis

The COVID-19 outbreak had impacted the interactive display market. To ensure the safety of workers and laborers, a lockdown was implemented, which acted as restrain for human resources required for manufacturing operations. The stringent government regulations had stopped the manufacturing and production of an interactive display for a short time. Companies had to face a decline in sales and revenue due to disruption in the supply and distribution chain. The economic slowdown due to COVID-19 had impacted the demand of overall demand of the interactive display.

Companies are slowly recovering from the losses and strategies implemented for the recovery are ensuring social distancing at manufacturing facilities, providing a hygienic safe environment to the employees, ensuring safety regulations are being implemented against covid infections. The companies are also trying to strengthen their supply and distribution channels to reduce the cost.

Interactive Display Market: Growth Factors

The growing digitalization and internet penetration among various industries are resulting in increased demand for interactive displays across the globe. The industries like BFSI, manufacturing, corporate, retail, education, and healthcare industry are inclining towards the use of touch-based devices. The growing technological advancements rising demand for smartphones, tablets, smartwatches, laptops, touchscreen whiteboards are creating higher demand for interactive displays. The education sector is adapting to digital classrooms and implementing gamification for interactive learning, owing to these interactive displays are widely being used for better student engagement in learning processes. The retail and hospital sectors are also extensively using interactive displays for convenient information collected from customers and patients. The increasing digitalization and technological advancements in various industries are expected to drive growth in the forecast period.

Interactive Display Market Product Segment Analysis Preview

The interactive kiosks segment held a share of around 34.49% in 2020. This is attributable to customized service provided by interactive kiosks. Kiosks are made using customized software systems for performing complicated tasks, record customer transactions, and provide information to customers. Interactive kiosks are increasingly used by the retail and transportation industry.

Kiosks enable customers to control their purchase decisions, decide their travel destinations and record customer transactions. Technological advancements in interactive displays and the integrated GPS in kiosks are bolstering the market demand for kiosks in the travel and transportation industry.

The emerging trend of self-services like cash withdrawal, cheque scanners, cash deposited, automated teller machines, and bill payment are estimated to drive the market demand for interactive kiosks in the forecast period.

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Interactive Display Market Vertical Segment Analysis Preview

BFSI segment will grow at a CAGR of over 10.02 % from 2021 to 2028. This is attributable to the growing demand for interactive displays to convey financial information at banks and financial institutions. The use of interactive displays aids customers to avoid paperwork and fast transactions. Banks and financial institutes are focusing on effective communication between customers and employees. The young generation the expected future customers are inclined towards digitalization, the interactive displays provided at BFSI convey content, offers, and promotions to customers in an interactive way. This aids customers to control their purchase process and provide feedback. The use of interactive displays provides a better experience to customers and improves customer satisfaction. The rising digitalization and product development are anticipated to drive the growth of the market segment.

Interactive Display Market Recent Development

1) In June 2021, Sharp NEC Display had partnership with Avery Dennison for the development of ActiveScene. ActiveScene is a new audiovisual screen that can be fixed with any glass surface and operated by command.

2) In September 2021, LG OCED display-smart parking project. This project is done with the collaboration of Kakao Mobility, the Korean taxi-hailing firm. The objective of this project is to create smart parking in Seoul.

Interactive Display Market: Report Scope

Interactive Display Market Regional Analysis Preview

The North American region held a share of 37.56% in 2020. This is attributable to the extensive use of touch devices in developed countries like the U.S., Canada, and others. In the U.S. touch tables are increasingly being adopted by restaurants to facilitate better customer engagement. The growing digitalization had led to the increasing adoption of interactive displays in the education, corporate, government, retail, and healthcare industry. The emerging trend of interactive learning is facilitating the use of interactive displays in schools and colleges are contributing to higher demand for interactive displays. Gamification, a learning process involving various games, is widely being implemented for interactive leanings. The retails outlets are also adopting interactive displays to make the purchase process more convenient for the customers and increase customer satisfaction. The growing technological advancements are anticipated to bolster the market demand in the forecast period.

The Asia Pacific region is anticipated to grow at a CAGR of 10.7% over the forecast period. This surge is due to the presence of large number of tech-savvy population in this region and the rising demand for digitalization in various industries is driving the market demand for interactive displays in this region. The industries in growing economies like China and India are changing their approach from a product-centric approach to a customer-centric approach. All these factors are contributing to the increased demand for interactive displays in the APAC region. The governments in the APAC region are focusing on digital learning practices and are investing in virtual school and digital classroom projects. The growing digitalization in the education industry is estimated to upsurge the market demand for interactive displays.

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Interactive Display Market Key Market Players & Competitive Landscape

Some key players in the automated sortation system market are:

• Samsung Electronics Co. Ltd
• LG Display 
• Panasonic Corporation 
• Horizon Display Inc.
• Crystal Display Systems Ltd.
• Sharp Corporation
• Elo Touch Solutions
• ViewSonic Corporation
• Marvel Technology Inc.
• NEC Corporation
• Baanto International Ltd.

The market players are adopting marketing strategies like product innovation, partnerships, mergers and acquisitions, collaborations for product development, and expansion of the portfolio. These strategies are being implemented by the leading players to strengthen their market position in the global and regional markets.

The global interactive display market is segmented as follows:

By Product

• Interactive Kiosk
• Interactive Whiteboard
• Interactive Table
• Interactive Video Wall
• Interactive Monitor

By Panel Size

• Less Than 35’’
• 35’’-60’’
• More Than 60’’

By Panel Type

• Flat Panel
• Flexible Panel
• Transparent Panel

By Technology

• LCD
• LED
• OLED
• Others

By Vertical

• BFSI (Bank And Financial Institutes)
• Healthcare And Life Science
• Education And Corporate
• Retail And E-Commerce
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa