Jigsaw Puzzle Market Size, Share Report, Analysis, Trends, Growth 2032

Jigsaw Puzzle Industry Prospective:

The global jigsaw puzzle market size revenue was evaluated at $14 billion in 2023 and is slated to hit $55 billion by the end of 2032 with a CAGR of nearly 18% between 2024 and 2032.

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Jigsaw Puzzle Market: Overview

The word jigsaw is derived from the special saw referred to as jigsaw. Jigsaw puzzles are gaining popularity among millennial population and are kind of old-school entertainment form. Furthermore, solving of jigsaw puzzles is a type of mediating and helps reviving childhood memories. Growing demand for 3-D adult puzzles and 3D puzzles is projected to enhance the popularity of jigsaw puzzles.

Key Insights

•  As per the analysis shared by our research analyst, the global jigsaw puzzle market is projected to expand annually at the annual growth rate of around 18% over the forecast timespan (2024-2032)
• In terms of revenue, the global jigsaw puzzle market size was evaluated at nearly $14 billion in 2023 and is expected to reach $55 billion by 2032.
• The global jigsaw puzzle market is anticipated to grow rapidly over the forecast timeline owing to the escalating demand for increasing social interaction that puzzles offer along with the necessity of improving intellectual ability.
• In terms of licensing, the licensed segment is slated to register the highest CAGR over the forecast period.
• Based on the distribution channel, the sports & recreational stores segment is predicted to lead the segmental space in the ensuing years.
• Region-wise, the Asia-Pacific jigsaw puzzle industry is projected to register the fastest CAGR during the projected timeline.

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Jigsaw Puzzle Market: Growth Factors

Growing popularity of jigsaw puzzles to boost the global market trends over 2024-2032

Escalating demand for increasing social interaction that puzzles offer along with the necessity of improving intellectual ability will drive the growth of the global jigsaw puzzle market. Growing preference for licensed puzzles can further boost the growth of the market globally. The need for team bonding events has translated into a humungous demand for puzzles in offices is anticipated to embellish the expansion of the market globally. A large number of firms make use of puzzles to promote communication among their employees, thereby driving global market trends.

Jigsaw Puzzle Market: Restraints

An increase online puzzle solving games can hinder the global industry surge by 2032                                 

A rise in use of technological equipment such as laptops & smartphones for solving puzzles online has posed a huge threat to the expansion of the global jigsaw puzzle industry. Moreover, only people in urban regions can solve the puzzles, thereby causing a deep impact on the profitability of the industry globally.

Jigsaw Puzzle Market: Opportunities

A surge in the children enrollment in schools to open new avenues of growth for the global market

A rise in the enrolment of children in primary education has resulted in use of the product for educational purpose, thereby creating new growth avenues for the global jigsaw puzzle market.

Jigsaw Puzzle Market: Challenges

Stringent legislations regulating the jigsaw puzzle sale can hinder the global industry expansion by 2032

Strict government laws governing the sale of jigsaw puzzles in government institutions can put a huge challenge for the global jigsaw puzzle industry expansion over the forecast timeline.

Jigsaw Puzzle Market: Segmentation

The global jigsaw puzzle market is sectored into licensing, type, distribution channel, and region.                                         

In licensing terms, the jigsaw puzzle market across the globe is bifurcated into non-licensed and licensed segments. Furthermore, the non-licensed segment, which acquired nearly 61% of the global market revenue in 2023, is likely to record the highest rate of growth in the upcoming years. The progression of the segment during the assessment timeline can be due to the easy availing of the same jigsaw puzzles at cost-effective rates.

Based on the distribution channel, the global jigsaw puzzle industry is sectored into online retailers, supermarkets & hypermarkets, sports & recreational stores, and specialty stores segments. Additionally, the sports & recreational stores segment, which gathered a key share of the global industry in 2023, is forecast to lead the segment in the forthcoming years. The segmental expansion during the period from 2024 to 2032 can be due to a rise in the availability of jigsaw puzzles in the sports & recreational stores in both developed countries as well as emerging economies.

Based on the type, the global jigsaw puzzle market is bifurcated into children and adult segments.

Jigsaw Puzzle Market: Report Scope

Jigsaw Puzzle Market: Regional Insights

North America is projected to maintain the numero uno position in the global jigsaw puzzle market in the ensuing years

North America, which accounted for nearly 71% of the global jigsaw puzzle market earnings in 2023, is likely to be a numero uno region in the forthcoming years. Furthermore, the regional market expansion over the forecast timespan can be due to a surge in the expansion of theme parks in countries such as the U.S., thereby enhancing the demand for jigsaw puzzles. Apart from this, the presence of giant OEMs in the region will embellish the expansion of the market in North America in the upcoming years.       

Asia-Pacific jigsaw puzzle industry is set to register the fastest cumulative growth rate in the assessment timeline. The expansion of the industry in the sub-continent of APAC can be due to a rise in the number of adults & children playing jigsaw puzzles. Moreover, countries such as India and China are predicted to be the key regional revenue pockets in the years ahead.

Key Developments

• In the first half of 2020, the Card Against Humanity firm introduced a new puzzle game having a magic ending.
• In the first quarter of 2021, Siblings entered the jigsaw puzzle business focusing on Black Representation. 

Jigsaw Puzzle Market: Competitive Space

The global jigsaw puzzle market profiles key players such as:

• Ravensburger
• Educa Borras
• Ceaco
• Play Panda
• Gazelle Promotions
• Frank Educational Aids Private Limited
• CubicFun
• Wrebbit
• Artifact Puzzles
• Cobble Hill.

The global jigsaw puzzle market is segmented as follows:

By Licensing

• Non-Licensed
• Licensed

By Type

• Children
•  Adult

By Distribution Channel

• Online Retailers
• Supermarkets & Hypermarkets
• Sports & Recreational Stores
• Specialty Stores

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa