Licensed Sports Merchandise Market Size, Share, And Growth Report 2032

Licensed Sports Merchandise Market Size:

The global licensed sports merchandise market size was worth around USD 34.75 billion in 2023 and is predicted to grow to around USD 53.91 billion by 2032 with a compound annual growth rate (CAGR) of roughly 5.00% between 2024 and 2032.

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The report covers forecast and analysis for the licensed sports merchandise market on a global and regional level. The study provides historical data along with a forecast from 2024 to 2032 based on revenue (USD Billion) and volume. The study includes drivers and restraints for the licensed sports merchandise market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities and threats to licensed sports merchandise market on a global level.

Licensed Sports Merchandise Market: Overview

A sports league generally has a “properties division” which controls the rights to all team & its trademarks such as team, league names, and logos. The sportsperson and athletes names are typically licensed by players associations. These trademarks are licensed to some vendors, who are able to manufacture the products with these logos and names of sports or sportsperson. Moreover, sports merchandise also help with marketing. In fact, another prominent finding in this area is that women’s merchandising. Most of the teams are manufacturing products and apparel specifically designed for and marketed to female fans mostly. Thus this led to significant increases in the sales for various sports teams across the world. 

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Rising popularity of sporting leagues and growing fan base all over the world have a positive impact on the demand for licensed sports products from all age group. Hence it is an imperative factor driving the global market growth. Despite this, active participation in sports and fitness activities such as outdoor and camping activities are gaining more popularity. Thus, it has also risen the spending on sports merchandise like footwear, clothes, and equipment. Therefore, the global market for licensed sports merchandise may gain more value share in over the forecast period. 

Licensed Sports Merchandise Market: Segmentation

The global licensed sports merchandise market is segmented on the basis of product category, distribution channel, price range and regions. All the segments have been analyzed based on present and future trends and the market is estimated from 2024 to 2032.

Based on the product category, the global market is divided into apparel and footwear, accessories and gifts, toys and games, and others. Among these segments, apparel and footwear segment is expected to attain the largest market share value during the forecast period. This growth is due to the rising popularity of sports, as of now, people are more into sports which ultimately increases the demand for apparel and footwear to display their huge interest to most liked sports teams and sportsperson. 

Based on the distribution channel, the market is segmented into e-commerce or online stores, offline stores, department stores, specialty stores, and others. E-commerce or online distribution channel is expected to attain more share value over the forecast period. The increased preference for online shopping and easy access to various products will drive the market in this segment.

Based on price range, the market is further categorized into premium and economic. Premium range segment is anticipated to attain the largest market share during the forecast period. This growth is due to the rising disposable income and changing lifestyle of people across the globe.

The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa with its further bifurcation into major countries including the U.S., Germany, France, the UK, China, Japan, India, and Brazil.

Licensed Sports Merchandise Market: Report Scope

Licensed Sports Merchandise Market: Regional Analysis

By geography, the licensed sports merchandise market finds its market scope in North America, Europe, Asia Pacific, Latin America and the Middle East & Africa. North America region is anticipated to be the fastest growing region owing to the facts such as the rapidly growing sports market in the region. Europe is second largest region contributing in the market revenue value owing to the factors such as popularity of university and college level sports team and sports leagues such as MLB (major basketball league), NFL (national football league) and NBA (national basketball association) are likely to bolster the licensed sports merchandise market during the forecast period.  

Licensed Sports Merchandise Market: Key Players

The report also includes detailed profiles including company overview, key developments, business strategies, financial overview, etc. of key players operating in the global Licensed Sports Merchandise market such as:

• Adidas AG
• Nike Inc.
• Fanatics Inc.
• DICK’S Sporting Goods Inc.
• Under Armour Inc.
• Sports Direct International plc
• Puma SE
• G-III Apparel Group Ltd.
• Hanesbrands Inc.
• VF Corporation
• Others

The global licensed sports merchandise market is segmented as follows:

By Product Category

• Apparel and footwear
• Accessories and gifts
• Toys and games
• others 

By Distribution Channel 

• E-Commerce or online stores
• Offline Stores
• Department Stores
• Specialty Stores
• Others 

By Price Range

• Premium 
• Economic 

By Region

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• The Middle East and Africa