Lotion Tissues Market Size, Share, Analysis, Trends, Growth, Forecasts, 2032

Lotion Tissues Industry Prospective:

The global lotion tissues market size was worth around USD 16.73 billion in 2023 and is predicted to grow to around USD 35.30 billion by 2032 with a compound annual growth rate (CAGR) of roughly 7.80% between 2024 and 2032.

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Lotion Tissues Market: Overview

Lotion tissues are a part of the broader personal hygiene and care industry. They are similar to facial tissues but have significant differences in terms of overall use. Lotion tissues offer higher-grade softness as compared to regular personal hygiene tissues such as facial wipes. Lotion tissues are coated with an additional layer of softness-enhancing ingredients that protect users from discomfort caused by frequent use of regular tissues. Companies producing lotion tissues generally use patented combinations of ingredients such as polypropylene glycol, polyoxyethylene glycol, propylene glycol, glycerine, and others. Some other natural ingredients include vitamin E, aloe, antiviral ingredients, moisturizers, and methanol extracts. The most common advantages of facial tissues are registered in the case of frequent nose wiping which is known to cause irritation and chapping. The demand for lotion tissues is growing due to the growing number of patients with viral diseases. Additionally, the rising investments in the development of eco-friendly solutions will help the lotion tissue industry grow further during the projection period. However, extensive market saturation and competition from traditional tissues or towels may limit the industry’s growth rate.

Key Insights:

• As per the analysis shared by our research analyst, the global lotion tissues market is estimated to grow annually at a CAGR of around 7.80% over the forecast period (2024-2032)
• In terms of revenue, the global lotion tissues market size was valued at around USD 16.73 billion in 2023 and is projected to reach USD 35.30 billion by 2032.
• The lotion tissue market is projected to grow at a significant rate due to the increasing number of patients with viral conditions causing nasal discharge
• Based on the type, the Extra soft lotion tissues segment is growing at a high rate and will continue to dominate the global market as per industry projection
• Based on the application, the cold & flu lotion tissues segment is anticipated to command the largest market share
• Based on region, North America is projected to dominate the global market during the forecast period

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Lotion Tissues Market: Growth Drivers

Increasing patients with viral conditions causing nasal discharge will drive the market demand rate

The global lotion tissue market is expected to grow due to the rising number of patients with viral conditions across the globe. The most common viral diseases that cause nasal discharge include Flu, common cold, respiratory syncytial virus, COVID-19, and sinus infection. Common cold is one of the most prevalent viral conditions affecting millions of people globally. According to the American Lung Association, an average adult can be infected by a common cold around 2 to 4 times every year. It is caused by over 200 types of viruses. Penne Medicine reports that at least 1 billion cases of the common cold are registered in the US every year. A runny nose is a common symptom of viral infection. Additionally, other types of diseases can also cause a watery nose. Allergies can trigger excessive nose discharge. Market research suggests that over one-fourth of the population in developed countries suffer from allergies. Constant use of harsh tissues or wipes can lead to skin peeling around the nose area. It adds to the existing discomfort. Lotion tissues can prove beneficial under such circumstances.

Growing innovation for ingredients used in lotion tissues will help the market players in long-term growth

Lotion tissue manufacturers are constantly working on researching and developing advanced ingredients that can be useful in improving the performance of the tissues. The trend includes the use of sophisticated skin care ingredients during the production of lotion tissues. Additionally, consumers' awareness of the environmental impact of excessive use of tissues is growing. Modern buyers are actively seeking products that are made using biodegradable raw materials. The use of chemical-free and completely natural ingredients will help the global lotion tissues market players capture new industry trends.

Lotion Tissues Market: Restraints

Tough competition from alternate solutions will limit the market growth rate

The global industry for lotion tissues is expected to be restricted due to the existing consumer base for alternate solutions. For instance, conventional tissues are the most prevalent type of personal hygiene products. These tissues are easy to carry and readily available. Environmentally conscious consumers prefer to use durable solutions such as wipe towels that can be reused after washing. The abundant availability of alternate face cleaning or wiping products will limit the number of buyers for lotion tissues.

Lotion Tissues Market: Opportunities

Increase in the number of product options to generate expansion possibilities

The global lotion tissues market is expected to generate more growth opportunities due to the rising number of products in the market. The surge in options creates more possibilities for marketing activities leading to higher consumer awareness. Moreover, the variety of options allows a wider range of consumer preferences to be fulfilled. For instance, in January 2024, Cheeky Panda, a leading sustainable bamboo paper brand, announced the launch of a new product in the form of Bamboo Balsam Tissues made using Aloe Lotion. The company is offering a fusion solution by combining sustainable brilliance and soothing comfort. Bamboo Balsam Tissues are free of petroleum components. In June 2024, Northwood Hygiene Products announced that it was revamping its range of Whisper facial tissues. The company is a leading producer of away-from-home (AfH) professional-grade paper-based wiping and hygiene products.

Lotion Tissues Market: Challenges

Higher pricing of lotion tissues as compared to other alternatives will challenge the market expansion trend

The global lotion tissue industry is projected to be challenged by the higher pricing of hygiene products as compared to other alternatives. Lotion tissues are specially designed to provide extreme comfort. They are made with purpose-built ingredients leading to higher pricing. Other alternatives such as simple tissues are relatively cheap. They are also available across price ranges leading to a higher consumer base. Managing product quality without increasing the cost of lotion tissues is one of the crucial problems faced by industry players.

Lotion Tissues Market: Segmentation

The global lotion tissues market is segmented based on type, application, and region.

Based on the type, the global market segments are extra soft lotion tissues, standard lotion tissues, scented lotion tissues, aloe & vitamin e-infused lotion tissues, and others. In 2023, the highest growth was observed in the aloe & vitamin e-infused lotion tissues. Extra soft lotion tissues are becoming increasingly popular driven by the growing number of people with medical conditions. Scented lotion tissues have limited buyers since a wide range of potential buyers are allergic to scents. According to Women’s Voices on Earth, 20% of the global population is sensitive to at least one allergen.

Based on the application, the global market divisions are cold & flu lotion tissues, daily use lotion tissues, travel-friendly lotion tissues, and others. In 2023, the highest demand was listed in the cold & flu lotion tissues segment. Excessive nose discharge is one of the common symptoms of several types of viral infections. The growing number of patients with common colds and flu is driving the segmental demand. According to the World Health Organization (WHO), more than 1 billion people annually are affected by the flu across the globe.

Lotion Tissues Market: Report Scope

Lotion Tissues Market: Regional Analysis

North America to register the highest CAGR during the forecast period

The global lotion tissues market is expected to be dominated by North America during the forecast period. The US will register the highest revenue as per market research. North America has a high demand for lotion tissues since the demand for personal hygiene products is growing rapidly. The surge in the number of common colds, flu, and other diseases that can cause runny noses is responsible for the higher demand for lotion tissues. Additionally, the regional e-commerce industry is supported by a robust supply chain infrastructure that promotes higher sales of lotion tissues. In July 2024, Scotties, a Krugen Products brand, launched a new advertisement in the Canadian market. Scotties has recorded that most Canadians refer to Scotties as another brand that exited the market in 2023. To tackle this problem, Scotties has hired FCB Canada to design a new campaign marked by a man being hypnotized to say the word ‘Scotties’ when someone sneezes.

Europe is projected to deliver significant results in the lotion tissues industry in the coming years. The presence of several key manufacturers of personal hygiene items as well as greater adoption of the products is driving the regional revenue. Higher consumer awareness assisted by greater disposable income and a significant importance to grooming is fueling the regional market revenue.

Lotion Tissues Market: Competitive Analysis

The global lotion tissues market is led by players like:

• Sofidel
• Puffs
• Regio
• Papia
• Softness
• Kleenex
• Softex
• Scotties
• Nepia
• Tempo
• Velvet
• Lotus
• Foxy
• Cushelle
• Nice.

The global lotion tissues market is segmented as follows:

By Type

• Extra Soft Lotion Tissues
• Standard Lotion Tissues
• Scented Lotion Tissues
• Aloe & Vitamin E-Infused Lotion Tissues
• Others

By Application

• Cold & Flu Lotion Tissues
• Daily Use Lotion Tissues
• Travel-Friendly Lotion Tissues
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa