Matcha Market Size, Share, Growth, and Forecast 2032

Matcha Market: Size

The global matcha market size was worth around USD 2,227.70 million in 2023 and is predicted to grow to around USD 3,234.35 million by 2032 with a compound annual growth rate (CAGR) of roughly 4.35% between 2024 and 2032.

The report covers a forecast and an analysis of the matcha market on a global and regional level. The study provides historical data from 2018 to 2022 along with a forecast from 2024 to 2032 based on revenue (USD Million) and volume (Kilotons).

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Matcha Market: Overview

Matcha is Japanese style a powdered green tea with high nutritional benefits as compared to other types of tea. It contains amino acid antioxidants, vitamin C, flavonoids, fiber, minerals, etc. Due to the presence of high antioxidants, matcha helps in preventing various chronic diseases and shields against harmful UV radiation. The EGCG antioxidant present in matcha has the ability to prevent varied types of cancers, such as brain prostate, bladder, and cervical. It helps in regulating angiogenesis and metastasis by inhibiting the growth of malignant cells.

The primary factor that is likely to drive the matcha market in the upcoming years is the rising production consumption rate and the growing health consciousness among the consumers regarding nutritious foods and beverages. This increased demand can be attributed to matcha’s unique flavor, texture, and nutritional content. Matcha can be easily mixed with a wide variety of dairy products along with its various applications in bakery items and beverages. Ironic antioxidants and vitamin components in matcha are anticipated to further support the global match market in the years ahead. However, high prices as compared to other tea variants coupled with low consumer cognizance toward product might limit this market.

The study includes drivers and restraints for the matcha market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities and threats to the matcha market on a global level.

To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the market has also been included. The study encompasses a market attractiveness analysis, wherein all the segments are benchmarked based on their market size, growth rate, and general attractiveness.

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Matcha Market: Segmentation

The study provides a decisive view of the matcha market by segmenting the market based on type, application, production technology, and region. All the segments have been analyzed based on present and future trends and the market is estimated from 2024 to 2032.

Based on grade, the global matcha market is segmented into ceremonial, classic, and culinary. Ceremonial matcha is anticipated to dominate the global matcha market, due to its high quality, especially in Europe and North America.

Based on application, the matcha market is segmented into regular tea, matcha beverages, food, and personal care and cosmetics.

By production technology, the global matcha market is bifurcated into pan-fried and steamed. The pan-fried production technology segment is anticipated to gain popularity over the forecast period, owing to its ease of manufacturing.

Matcha Market: Report Scope

Matcha Market: Regional Analysis

The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa with its further divided into major countries including the U.S., Germany, France, UK, China, Japan, India, and Brazil.

The Asia Pacific match market is projected to grow substantially over the forecast time period, owing to shifting consumer preference to matcha in the region. The North American and European regions are anticipated to show a significant rate of growth in the matcha market over the estimated timeframe. This can be attributed to the growing youth population, increasing the purchasing power of people, and the rising acceptance of matcha. The Middle Eastern and African and Latin American regions are projected to show a sluggish rate of growth over the forecast period due to low consumer awareness about matcha.

Matcha Market: Key Players Analysis

Some key players of the global matcha market are:

• Sun Time
• Mizuba Tea
• Kissa Tea
• AOI Tea
• AIYA America
• Midori Spring
• Ippodo Tea
• DoMatcha
• Encha
• Among others

This report segments the global matcha market into:

Global Matcha Market: Grade Analysis

• Ceremonial
• Classic
• Culinary

Global Matcha Market: Application Analysis

• Regular Tea
• Matcha Beverages
• Food
• Personal Care and Cosmetics

Global Matcha Market: Production Technology Analysis

• Pan Fried
• Steamed

Global Matcha Market: Regional Analysis

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa