mHealth Apps Market Size, Trend, Share Analysis and Forecast 2032

mHealth Apps Market Size

The global mHealth Apps market size was worth around USD 31.21 billion in 2023 and is predicted to grow to around USD 105.57 billion by 2032 with a compound annual growth rate (CAGR) of roughly 14.5% between 2024 and 2032.

The study provides historical data from 2018 to 2022 along with a forecast from 2024 to 2032 based on revenue (USD Billion). The report covers a forecast and an analysis of the mHealth Apps market on a global and regional level.

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mHealth Apps Market: Overview

mHealth or mobile health refers to the use of mobile devices for healthcare services. mHealth broadly comprises multimedia technologies and mobile telecommunication within wireless and mobile healthcare delivery systems. mHealth apps are programs installed on mobile devices, such as smartphones, tablets etc. mHealth apps can be used for general health and fitness tracking, remote patient monitoring, consultations, disease management etc. mHealth apps are being widely used worldwide, owing to the increasing incidences of chronic diseases and growing health awareness among the consumers.

The study includes drivers and restraints for the mHealth apps market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the mHealth Apps market on a global and regional level.

In order to give the users of this report a comprehensive view of the mHealth Apps market, we have included a competitive landscape and an analysis of Porter’s Five Forces model of the market. The study encompasses a market attractiveness analysis, wherein all the segments are benchmarked based on their market size, growth rate, and general attractiveness.

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The report provides company market share analysis to give a broader overview of the key market players. In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new product launch, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the mHealth Apps market on a global and regional basis.

mHealth Apps Market: Growth Factors

The pharmaceutical and medical device industry has grown rapidly in recent years, owing to the growing prevalence of various disorders, such as diabetes, obesity, hypertension, and cancer globally. The disease burden is increasing along with the growing awareness about various diseases among patients. Globally, smartphones and other mobile devices have gained huge popularity. mHealth apps offer patient-centric care. The growing adoption of mHealth apps for tracking health and vital signs is likely to drive the mHealth apps market in the years ahead. Additionally, the increasing penetration of mobile devices, such as tablets, smartphones, other personal digital assistants (PDAs), and wireless network devices are anticipated to further boost the mHealth apps market in the future. mHealth apps allow remote patient monitoring, prevention and treatment services, consultation, patient record keeping, etc. These advantages of mHealth apps are projected to popularize the mHealth apps market among the patients and medical professionals in the upcoming years. Other factors that have contributed toward the growth of mHealth apps market include the launch of wearable devices, technological advancements, and increasing investments in wearable devices. Strict rules regarding patient data security might limit the mHealth Apps market in the years ahead. Alternatively, technological advancements and increasing preference for personalized medicines are likely to create new market opportunities.

mHealth Apps Market: Segmentation

The global mHealth apps market is segmented based on type and region.

Based on the type, the market is segmented into healthcare apps and medical apps. Healthcare apps segment held the largest market share in 2023. Healthcare applications include chronic care management apps, medication management apps, general health and fitness applications, personal health record (PHR) apps, women’s health apps, and others (dermatological treatment, sleep monitoring, and emergency response (vital tracking)). General health and fitness apps include weight and obesity management apps, health-tracking apps, and fitness and nutrition apps. Chronic care management apps include diabetes management apps, behavioral disorder, and mental health management apps, cancer therapy management apps, blood pressure & ECG monitoring apps, and others (kidney disorders, respiratory diseases, and infections management apps). Women’s health apps are further classified into fertility apps, breastfeeding apps, pregnancy apps, and others (apps for sleep, activity, and stress level tracking). Medical apps are made for medical professionals and are classified into continuing medical education apps, consulting & communication apps, medical reference apps, and patient management & monitoring apps.

mHealth Apps Market: Report Scope

mHealth Apps Market: Regional Analysis

The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa with its further segmentation into major countries including the U.S., Canada, Germany, France, UK, China, Japan, India, and Brazil.

North America, Asia Pacific, the Middle East, and Africa, Europe, and Latin America comprise the regional segment of the global mHealth apps market. The North American region dominated the market and held about 40% revenue share of the global mHealth apps market in 2023. This can be attributed to the high adoption rate of mHealth apps. Europe was the second largest region in 2023 in the global mHealth apps market. The Asia Pacific mHealth apps market is expected to register the highest CAGR over the forecast time period. Increasing smartphone penetration and a growing number of lifestyle-related disorders are projected to drive the mHealth apps market growth in the Asia Pacific region in the future. North America is likely to maintain its leading position over the forecast time period, whereas sluggish growth is expected in the Middle Eastern and African region in the years ahead. Latin America is anticipated to register moderate growth in the mHealth apps market in the future.

mHealth Apps Market: Competitive Players

Some key players of the global mHealth Apps market include:

• Johnson & Johnson
• Abbott Laboratories
• AstraZeneca
• Novartis AG
• F. Hoffmann-La Roche AG
• Bristol-Myers Squibb Company
• Merck and Co. Inc.
• Pfizer
• GlaxoSmithKline plc
• Sanofi

This report segments the global mHealth apps market into:

Global mHealth Apps Market: By Type

• Healthcare Apps
  • General Health and Fitness Apps
    • Health Tracking Apps
    • Obesity and Weight Management Apps
    • Fitness and Nutrition Apps
  • Chronic Care Management Apps
    • Mental Health and Behavioral Disorder Management Apps
    • Diabetes Management Apps
    • Blood Pressure and ECG Monitoring Apps
    • Cancer Therapy Management Apps
    • Others (Respiratory diseases, kidney disorders, and infections management apps)
  • Medication Management Apps
  • Women’s Health Apps
    • Pregnancy Apps
    • Fertility Apps
    • Breastfeeding Apps
    • Others
  • Personal Health Record Apps
  • Others
• Medical Apps
  • Medical Reference Apps
  • Continuing Medical Education Apps
  • Patient Management and Monitoring Apps
  • Communication and Consulting Apps

Global mHealth Apps Market: By Region

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa