MLM Market Size, Share, Trends, Growth 2030

MLM Industry Prospective:

The global MLM market size was evaluated at $201 billion in 2022 and is slated to hit $329 billion by the end of 2030 with a CAGR of nearly 6.5% between 2023 and 2030.

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MLM Market: Overview

Multilevel marketing (MLM), which is also referred to as direct selling marketing or network marketing, is a business model in which a firm enables person-to-person interaction for selling its goods & services. Furthermore, the term multilevel marketing is used as a firm can also give a contract to a third party or vendors for selling its goods or services to individuals. For instance, firms such as Amway, Shaklee, and Herbalife employ third parties as external sales forces for selling their goods or services. Precisely, multi-level marketing is a kind of trade approach and direct goods sales where goods are provided directly to consumers without any need for any mediator, thereby saving retailing costs as well as wholesaler costs of goods.

Key Insights

• As per the analysis shared by our research analyst, the global MLM market is projected to expand annually at the annual growth rate of around 6.5% over the forecast timespan (2023-2030)
• In terms of revenue, the global MLM market size was evaluated at nearly $201 billion in 2022 and is expected to reach $329 billion by 2030.
• The global MLM market is anticipated to grow rapidly over the forecast timeline owing to the massive demand for cost-effective consumer goods and the need for a swift route of distributing products and services
• In terms of product, the health & wellness segment is slated to register the highest CAGR over the analysis period.
• Region-wise, the North American MLM industry is expected to register the fastest CAGR during the assessment timeline.

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MLM Market: Growth Factors

The requirement for the fastest distribution channel can benefit the expansion of the global market

Massive demand for cost-effective consumer goods and the need for a swift route of distributing products and services is likely to boost the global MLM market trends. In addition to this, multilevel marketing (MLM) also termed direct selling provides an additional source of income for employees working for third parties. This, in turn, will prompt the expansion of the global market in the years ahead. A prominent rise in direct sellers is anticipated to spearhead the expansion of the market across the globe. For instance, as per the World Federation of Direct Selling Associations, nearly 126 million direct selling agents were involved in multiple marketing activities in 2020. Moreover, the number is projected to surge in the ensuing years. Such moves are likely to contribute lucratively towards the global market earnings in the upcoming years.

MLM Market: Restraints

A rise in the sale & purchase of consumer goods through online channels can put brakes on the global industry surge

A growing trend among people on online purchases of products and the thriving e-commerce sector has posed a huge threat to the expansion of the global MLM industry. A rise in the product advertising costs of multiple-level marketing activities can further hamper the growth stride of the global industry in the coming years.

MLM Market: Opportunities

Reward & loyalty programs launched by firms for direct sellers can open new growth avenues for the global market

With various private brands offering new incentives to direct sellers, the market for MLM is predicted to expand by leaps & bounds in the coming years. Furthermore, firms are offering more rewards and loyalty programs for direct sellers and such moves are enlarging the scope of growth of the market globally.

MLM Market: Challenges

Fluctuating government policies can create impediments in the growth path of the global industry

Changes in government policies and low foreign direct investments owing to these policy changes can prove to be a huge challenge for the growth of the global MLM industry. In addition to this, outbreaks of pandemics such as COVID-19 can result in disruption in the supply chain activities which can further deter the scope of growth of the business space.

MLM Market: Segmentation

The global MLM market is sectored into product and region.         

In product terms, the global MLM market is segregated into household goods & durables, health & wellness, and cosmetics & personal care segments. Furthermore, the health & wellness segment, which acquired two-thirds of the global market revenue share in 2022, is set to register the highest growth rate in the coming years. The growth of the segment during the assessment timeline can be owing to a rise in demand for health & wellness products owing to an increase in pandemics & epidemics as well as chronic diseases across the globe. An increase in the cases of diabetics & cancer patients along with a rise in the occurrence of stress & anxiety-related disorders in people will pave the way for a segmental surge in the coming years.

Furthermore, the cosmetics & personal care segment is expected to witness a mammoth growth in the coming years subject to surging awareness about the benefits of using skincare products such as sunscreen lotions for protecting skin against changing climatic conditions Apart from this, a massive requirement of promoting & branding of cosmetics & personal care products will further boost the segmental expansion over the coming years.

MLM Market: Report Scope

 MLM Market: Regional Insights

Asia-Pacific is predicted to maintain its leading position in the global MLM market over the analysis timeframe

Asia-Pacific, which contributed nearly 58% of the global MLM market earnings in 2022, will be a leading region over the prognosis timeframe. Furthermore, the regional market expansion over the next eight years can be ascribed to an increase in the expenditure on healthcare & cosmetic products in the region. Apart from this, direct selling is gaining tremendous popularity in emerging economies such as India and China. Additionally, customers in the region are inclined to purchase personalized health & beauty products from salespeople. Growing focus on health & fitness will further drive the regional market trends.

The North American MLM industry is set to register the fastest CAGR in the upcoming years owing to the surging presence of key players in countries such as the U.S. and Canada. Apart from this, a surge in the per capita income of the consumers and favorable government policies promoting multi-level marketing activities will protrude the expansion of the industry in the sub-continent.

MLM Market: Competitive Space

The global MLM market profiles key players such as:

• Amway Enterprises Pvt. Ltd.
• Nu Skin Enterprises
• Cutco Corporation
• Mary Kay Inc.
• Belcorp Corporation
• Oriflame Holding AG
• Vorwerk
• Tupperware Brands Corporation
• Natura & Co.
• Herbalife Nutrition Ltd.

The global MLM market is segmented as follows:

By Product

• Household Goods & Durables
• Health & Wellness
• Cosmetics & Personal Care

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa