Mobile Fitness Coaching Apps Market Size, Share, Trends, Growth 2032

Mobile Fitness Coaching Apps Industry Prospective:

The global mobile fitness coaching apps market size was worth around USD 14.19 billion in 2023 and is predicted to grow to around USD 92.08 billion by 2032, with a compound annual growth rate (CAGR) of roughly 23.10% between 2024 and 2032.

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Mobile Fitness Coaching Apps Market: Overview

Mobile fitness coaching apps are digital programs that can be downloaded on mobile phones. These applications provide exercise-based solutions to users in the form of either live sessions or pre-recorded programs. The demand for mobile fitness coaching apps has increased over the last 5 years due to the growing health consciousness among the general population.

Currently, the industry is filled with a large number of digital solutions offering standard and customized versions. Most mobile fitness coaching apps primarily focus on tracking diet and delivering exercises of various types and intensity.

By offering a comprehensive program, mobile fitness coaching apps can attract and retain a larger number of audience. However, the industry growth is challenged by the competition faced by gymnasiums and in-person fitness training centers. Additionally, the surge in the rate of cybercrimes along with privacy breaches could impact the overall revenue in the mobile fitness coaching apps industry.

Key Insights:

• As per the analysis shared by our research analyst, the global mobile fitness coaching apps market is estimated to grow annually at a CAGR of around 23.10% over the forecast period (2024-2032)
• In terms of revenue, the global mobile fitness coaching apps market size was valued at around USD 14.19 billion in 2023 and is projected to reach USD 92.08 billion by 2032.
• The mobile fitness coaching apps market is projected to grow at a significant rate due to the growing health consciousness among people.
• Based on platform, the Android segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on the type, the bodyweight exercise segment is anticipated to command the largest market share.
• Based on region, North America is projected to dominate the global market during the forecast period.

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Mobile Fitness Coaching Apps Market: Growth Drivers

Growing health consciousness among the people will promote a market growth rate

The global mobile fitness coaching apps market is expected to grow due to the rising health consciousness among people worldwide. A sedentary lifestyle is widely prevalent among the younger population due to the higher number of desk-based jobs. However, an inactive lifestyle is associated with several severe medical conditions. For instance, lack of exercise can lead to type 2 diabetes, cardiovascular diseases, high blood pressure, obesity, anxiety, depression, and some forms of cancer. Obesity, for instance, is considered a global health crisis.

According to recent studies, more than 42.9% of adults globally live an inactive lifestyle. However, awareness related to the importance of regular exercise among people of all age groups has improved in the last few years. In October 2023, the African Union announced the launch of the Continental Strategy on Education for Health and Well-being of Young People.

The initiative was launched in collaboration with the United Nations Educational, Scientific and Cultural Organization (UNESCO), International Planned Parenthood Federation (IPPF), World Health Organization (WHO), and United Nations Population Fund (formerly United Nations Fund for Population Activities).

The European Union (EU), on the other hand, has encouraged the implementation of active school breaks in 12 countries. Such measures are likely to promote the adoption of mobile fitness coaching apps in the coming years.

Advantages offered by mobile apps may attract a larger consumer base during the forecast period

Mobile applications for fitness coaching have evolved over the years. Modern programs offer several advantages over older versions of mobile fitness coaching apps. For instance, the incorporation of several variants of fitness coaching allows an app to become more inclusive. Most applications provide exercises in different formats, including weight-based training, pilates, body weight programs, yoga, and functional training. These programs are assigned different intensity levels.

For instance, in August 2024, a popular online fitness coaching platform, Les Mills, announced the launch of a new Pilates program. The company has invested heavily in researching and drafting the most optimal programs for its users. The Pilates sessions on Les Mills have been tested in 50 gyms worldwide. Other benefits, including ease of working out from anywhere at any time, could promote exceptional growth in the global mobile fitness coaching apps market.

Mobile Fitness Coaching Apps Market: Restraints

Technical limitations and competition from traditional forms of exercise will limit the industry’s expansion rate

The global industry for mobile fitness coaching apps is expected to be restricted due to the technical limitations of the programs. For instance, mobile fitness coaching apps may not be as efficient as in-person training sessions in delivering results. Ensuring routine adherence from the user's end may be difficult

Moreover, the demand for in-person coaching along with other forms of fitness exercises such as running, swimming, and cycling are more common and have proven highly efficient.

Mobile Fitness Coaching Apps Market: Opportunities

Increasing partnerships, collaboration, product innovation, and other developments will generate novel expansion possibilities

The global mobile fitness coaching apps market is projected to generate more growth opportunities during the forecast period due to increasing research and innovation. In July 2024, Zing Coach, an Artificial Intelligence (AI)-powered fitness application, announced the receipt of USD 10 million in series A funding.

The application is expected to use the investments for improving technology and tackle inactivity among people. The application uses cutting-edge technology to assess its users instead of relying on conventionally used forms and quizzes to obtain health-related information from the users.

In August 2024, Reebok, a sports retail giant working across the globe, launched a new fitness application. Featuring on-demand workouts, the model offers subscription-based programs. Similarly, other sports apparel companies such as Lululemon and Nike have launched fitness coaching applications for their users. These companies are widely known among sports enthusiasts and can benefit from an existing consumer base.

In April 2023, Anytime Fitness, a leading provider of fitness-based programs, launched AF SmartCoaching technology along with AF App. The technology will assist in delivering personalized coaching solutions through the applications.

Mobile Fitness Coaching Apps Market: Challenges

Apprehensions over data breaches and security threats will challenge the market expansion trend

The global mobile fitness coaching apps industry is projected to be challenged by rising apprehensions over cybercrimes. All mobile fitness program applications store private user information including payment-related details and medical history. These applications are extremely vulnerable to cybercrimes, thus limiting the industry’s expansion track.

Mobile Fitness Coaching Apps Market: Segmentation

The global mobile fitness coaching apps market is segmented based on platform, type, and region.

Based on the platform, the global market segments are iOS and Android. In 2023, the highest growth was observed in the Android segment. Most smartphones worldwide are powered by Android technology. In addition to this, Android mobile phones are available across price ranges and offer significant affordability as opposed to iOS.

According to market statistics, around 4 billion people worldwide use Android phones. iOS is specially designed for smartphones made by Apple Inc. iPhones are expensive and hence unaffordable for a large part of the audience.

Based on the type, the mobile fitness coaching apps industry segments are bodyweight exercises, pilates, weight training, functional training, cardio workouts, sports-centered training, and others. In 2023, the highest demand was listed in the bodyweight exercises segment. These workouts do not require special equipment and can be carried out from anywhere.

In addition to this, bodyweight exercises are efficient for people seeking some physical activity in an otherwise sedentary lifestyle. Wright-based training is gaining momentum. Around 1 in every 4 people are involved in some form of weight-based training.

Mobile Fitness Coaching Apps Market: Report Scope

Mobile Fitness Coaching Apps Market: Regional Analysis

North America to continue leading the trend during the projection period

The global mobile fitness coaching apps will be led by North America during the projection period. The US is expected to generate the highest regional market revenue due to the presence of key players in the industry. The region enjoys more demand for customized and comprehensive mobile fitness coaching apps.

In June 2024, US-based Talkspace, a leading provider of online behavioral health care, announced a partnership with FitOn. The latter is a digital health and wellness solution provider. The companies have partnered to provide solutions related to mental health and fitness to employers.

Such novel measures involving the holistic well-being of users will prompt higher revenue in North America. In addition to this, growing access to smartphones and faster Internet technologies helps regional consumers stay aligned with fitness goals from the comfort of their homes.

Europe is expected to grow at a rapid rate in the mobile fitness coaching apps industry during the projection period. Health awareness and demand for fitness exercises are growing across European countries. The growth in the number of health awareness programs is fueling the regional demand for mobile fitness coaching apps.

In July 2024, Freeletics, a dominant AI-based lifestyle and fitness coaching provider, launched  Coach+ Pilot. The platform will help create a realistic personal training environment for its users.

Mobile Fitness Coaching Apps Market: Competitive Analysis

The global mobile fitness coaching apps market is led by players like:

• Nike Training Club
• Bodybuilding.com
• MyFitnessPal
• Workout Trainer
• Fitbit
• Fitbod
• Jefit
• Sworkit
• Trainerize
• Aaptiv
• Zombies
• Run!
• Peloton
• Noom
• 8fit
• Strava

The global mobile fitness coaching apps market is segmented as follows:

By Platform

•  iOS
•  Android

By Type

• Bodyweight Exercises
• Pilates
• Weight Training
• Functional Training
• Cardio Workouts
• Sport-Centered Training
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa