Mobile Value Added Services (MVAS) Market Size, Share, Analysis, Trends, Growth, 2032

Mobile Value Added Services (MVAS) Market Insights

According to Zion Market Research, the global Mobile Value Added Services (MVAS) Market was worth USD 846.68 Billion in 2023. The market is forecast to reach USD 2,521.25 Billion by 2032, growing at a compound annual growth rate (CAGR) of 12.89% during the forecast period 2024-2032. The report offers a comprehensive analysis of the market, highlighting the factors that will determine growth, potential challenges, and opportunities that could emerge in the Mobile Value Added Services (MVAS) industry over the next decade.

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Global Mobile Value Added Services (MVAS) Market: Overview

Mobiles and tablets have become an essential component of day-to-day life. Every required service in daily life of human such as communicating through calls, sending emails, messages, video calls, and so on, are provided via such handheld devices by service providers. Mobile value-added services (MVAS) are the cluster of such services. Anything that mobile gives to people other than their core deals is known as MVAS.  Mobile added value services include music, VAS services, m-education, video search, infotainment, and social networking apps such as FB Messenger, WhatsApp, online gaming, music, sports, missed call alerts, and so on. All these services add significance to the use of mobile devices.

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Global Mobile Value Added Services (MVAS) Market: Growth Factors

Increasing usage of number of smartphones, coupled with high Internet penetration around the globe is significantly influencing the growth for the worldwide mobile value added services market. Additionally, the introduction of 3G and 4G network services and fixed Internet subscription, are also the factors contributing to the growth of the MVAS market. The increasing dependency of the people on the internet such as gaming, booking tickets, watching movies, making payments, doing office works, and so on through mobile phones are triggering the market demand for such services.

These devices are handy and easy-to-carry and hence people are accustomed to using it for almost every day to day work. Mobile services providing companies are using this fact to attract more customers. This is leading to the growth of the MVAS market all over the world. However, lack of knowledge about the use of these services can challenge the growth of the market.

Global Mobile Value Added Services (MVAS) Market: Segmentation

The global MVAS market is segmented on the basis of solutions, end-user, verticals, store, and regions.

Based on the solutions, the global market is segmented into mobile advertising, location-based services, mobile infotainment, multimedia messaging services, mobile money, mobile email & IM, and short message services. End-users of MVAS market are consumers and enterprises.

These services are used across various industry verticals including BFSI, media and entertainment, healthcare, education, retail, government, and telecom & IT, among others.

Healthcare and IT combined with the use of electronic health records create exciting opportunities and tremendous potential for transforming the health system into an improved patient-centered system.

The implementation of LTE services, the possibilities of treatment of the patient remotely via mobile telephone has increased, which in turn is driving market growth.

Region-wise, the global market is segregated into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Mobile Value Added Services (MVAS) Market: Report Scope

Global Mobile Value Added Services (MVAS) Market: Regional Analysis

North America witnessed the highest market growth in the global mobile value added services (MVAS) market. It is owing to presence of digital media players such as Apple TV, Netflix, Amazon, Hulu, and Boxee, are stimulating the authority of the TV as the core entertainment centre in United States.

In addition, owing to modernization and advanced technologies at their disposal, the US is able to cater to the variety of services to its users. Education and literacy about the use of these services are one more reason behind the growth of the market in this nation. However, Asia Pacific regions should expand dramatically over the forecast period owing to increasing use of mobile devices such as smartphones and tablets. Furthermore, governments in these regions are taking efforts to spread the use of such devices.

Global Mobile Value Added Services (MVAS) Market: Competitive Players

Some main participants of the mobile value added services (MVAS) market are

• Google
• Apple
• ZTE Corp.
• Vodafone Group Plc
• and Tech Mahindra Ltd.
• Huawei Technologies Co. Ltd.
• Onmobile Global Ltd.
• Samsung and AT&T.
• among others.

The mobile value added services (MVAS) market is segmented as follows:

By Solution 

• SMS
• MMS
• Location Based Services
• Mobile Email & IM
• Mobile Money
• Mobile Advertising
• Mobile Infotainment

By End User 

• Consumers
• Enterprises

By Store 

• Google Play
• App Store (iOS) and Others

By Vertical 

• BFSI
• Media and Entertainment
• Healthcare
• Education
• Retail
• Government
• Telecom & IT
• and Others

Mobile Value Added Services (MVAS) Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa