Moisturizer Market Size, Share, Analysis, Trends, Growth, 2032

Moisturizer Industry Prospective:

The global moisturizer market size was evaluated at $10.45 billion in 2023 and is slated to hit $15.22 billion by the end of 2032 with a CAGR of nearly 4.10% between 2024 and 2032.

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Moisturizer Market: Overview

Moisturizers are key skincare items designed for hydrating and nourishing skin along with helping retain its moisture balance naturally. Furthermore, they are available in various forms, such as serums, creams, lotions, and gels. Reportedly, these moisturizers are used on the skin as per its texture.

For instance, if an individual has oily skin, then one can select a moisturizer that is oil-free, and if one has dry skin, one can choose a moisturizer that is thick and hydrated.

Key Insights

• As per the analysis shared by our research analyst, the global moisturizer market is projected to expand annually at the annual growth rate of around 4.10% over the forecast timespan (2024-2032)
• In terms of revenue, the global moisturizer market size was evaluated at nearly $10.45 billion in 2023 and is expected to reach $15.22 billion by 2032.
• The global moisturizer market is anticipated to grow rapidly over the forecast timeline owing to surging awareness about skincare and a rise in the geriatric population prone to skin wrinkles & dryness.
• In terms of product type, the face moisturizers segment is slated to register the highest CAGR over the forecast period.
• Based on skin type, the dry skin segment is predicted to contribute majorly towards the global industry surge in the ensuing years.
• On the basis of distribution channel, the online stores segment is likely to maintain segmental domination in the forthcoming years.
• On the basis of end-user, the women segment is likely to record the highest CAGR in the forecasting years.
• Region-wise, the European moisturizer industry is projected to register the fastest CAGR during the assessment timespan.

Moisturizer Market: Growth Factors

Escalating knowhow about benefits of using skincare items among consumers to drive the growth of the market globally

Surging awareness about skincare and a rise in the geriatric population prone to skin wrinkles & dryness will spur the global moisturizer market expansion. Moreover, social media tools are promoting skincare items and influencing customer behavior, thereby driving global market trends.

Furthermore, diverse product offerings such as specialized moisturizers and natural & organic ingredients will promulgate the global market expansion. In addition, the flourishing e-commerce sector and growing middle-income group population will steer the global market expansion. Breakthroughs in product formulations that cater to various kinds of skin types will boost the global market progress in the years ahead.

Moisturizer Market: Restraints

Growing risks of allergies caused by moisturizers in certain individuals can hamper the global industry expansion

Lack of awareness about benefits offered by moisturizer and adverse reactions of moisturizer on skin can deter the expansion of the global moisturizer industry. Furthermore, moisturizers can cause allergies in some people, which can obstruct the growth of the industry globally. Easy access to duplicate products can reduce the customer demand for moisturizers, thereby impeding the global industry surge.

Moisturizer Market: Opportunities

Rising use of personal skincare items and increase in the digital marketing use can prop up the global market surge over 2024-2032

Humungous demand for natural & organic items, along with a rise in demand for grooming items for men, is likely to open new growth avenues for the global moisturizer market. Furthermore, the popularity of personalized skincare products and anti-pollution skincare items will proliferate the global market size in the years ahead. Growing digital marketing trends and the use of anti-aging skin care products are likely to embellish the global market expansion in the years ahead.

Moisturizer Market: Challenges

Strict government laws delaying approval of new products can deter the global industry surge by 2032

Oscillating costs and an increase in DIY skincare trends among customers can challenge the global moisturizer industry expansion in the years ahead. Cutthroat competition among the market players is expected to put brakes on the global industry expansion. Delay in product approvals can cause disruptions in the growth of the industry globally.

Moisturizer Market: Report Scope

Moisturizer Market: Segmentation

The global moisturizer market is divided into product type, skin type, distribution channel, end-user, and region.

In terms of product type, the moisturizer market across the globe is segmented into face moisturizers and body moisturizers segments. Apparently, the face moisturizers segment, which garnered nearly 58% of the global market earnings in 2023, is predicted to record the fastest CAGR in the next couple of years, subject to rising awareness among the people about the health of the face skin along with the need for reducing aging, wrinkles, acne, and dryness of face skin.

Based on the skin type, the global moisturizer industry is divided into dry skin, sensitive skin, oily skin, and combination skin segments. Apparently, the dry skin segment, which led the global industry share in 2023, is set to contribute notably towards the global industry progress over 2024-2032. This can be subject to growing cases of dry skin conditions witnessed in individuals residing in places experiencing extreme climatic conditions. Reportedly, dry skin results in flakiness and feelings of discomfort among people as well as premature aging, thereby driving the segmental expansion.

On the basis of distribution channel, the global moisturizer market is segregated into pharmacies, retail stores, and online stores segments. Moreover, the online store segment, which led the segmental growth in 2023, is likely to maintain its segmental dominance in the upcoming years subject to surging acceptance of e-commerce activities along with the ability of online stores to offer a spectrum of moisturizer products so that customers can compare them and make informed business decisions regarding their purchase.

Based on the end-user, the moisturizer industry globally is bifurcated into men, children, and women segments. Moreover, the women segment, which dominated the industry size across the globe in 2023, is expected to record the highest CAGR over the coming eight years. The segmental growth over the assessment period can be due to the growing demand for skincare products such as moisturizers by women.

Moisturizer Market: Regional Insights

Asia-Pacific is likely to maintain leading status in the global market over the projected timeframe

Asia-Pacific, which accounted for about two-thirds of the global moisturizer market size in 2023, is slated to establish a stronghold in the global market during the forecast line.

Additionally, the regional market expansion in the coming seven years can be due to the surging per capita income of the customers, awareness about skincare, and swift urbanization. Countries such as India, China, and South Korea are likely to be the key regional revenue growth drivers.

The European moisturizer industry is anticipated to register the highest CAGR in the expected timeline. The rapid progression of the industry in Europe can be credited to escalating awareness of skincare products such as moisturizers in European countries.

Moreover, the presence of key product manufacturers will contribute massively towards the industry revenue of Europe in the next decade. Reportedly, the continent is home to a number of beauty brands. Furthermore, the flourishing fashion sector and the use of anti-aging moisturizers are some of the key factors that will drive regional industry trends.

Key Developments

• In September 2024, Palmer's®, a key skin and hair care product manufacturer, launched three new products, namely, Cocoa Butter Formula Shimmer Radiance Body Gloss, Coconut Oil Formula® Brazilian Coco Body Cream, and Cocoa Butter Formula® Shimmer Radiance Body Oil. Moreover, these products are likely to enhance the glow of the skin.
• In November 2024, Honasa Consumer Limited expanded its product line by launching new winter skincare items across its brands, namely, Mamaearth, Dr.Sheth’s, The Derma Co, and Aqualogica.

Moisturizer Market: Competitive Space

The global moisturizer market profiles key players such as:

• Natura &Co Holding S.A.
• Coty Inc.
• Johnson & Johnson Services Inc.
• Estée Lauder Companies Inc.
• Revlon Inc.
• Kao Corporation
• Procter & Gamble
• L’Oréal S.A.
• Unilever Limited
• Beiersdorf AG
• Shiseido Company Limited
• Henkel AG & Co. KGaA
• Avon Products Inc.
• The Body Shop International Limited
• Mary Kay Inc.

The global moisturizer market is segmented as follows:

By Product Type

• Face Moisturizers
• Body Moisturizers

By Skin Type

• Dry Skin
• Sensitive Skin
• Oily Skin
• Combination Skin

By Distribution Channel

• Pharmacies
• Retail Stores
• Online Stores

By End-User

• Men
• Children
• Women

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa