Moringa Market Size, Share, Growth, Forecast 2030

Moringa Industry Prospective:

The global Moringa market size was worth around USD 9.5 billion in 2022 and is predicted to grow to around USD 18.2 billion by 2030 with a compound annual growth rate (CAGR) of roughly 8.5% between 2023 and 2030.  

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Moringa Market: Overview

The tree known as Moringa oleifera, sometimes known as the drumstick tree, miracle tree, or horseradish tree, has long been valued for its contributions to both bodily and emotional well-being. Moringa oleifera is a rich source of bioactive plant components and beneficial antioxidants. The moringa oleifera plant is very nutritious, and its leaves are a fantastic source of several vitamins and minerals. One cup of fresh minced leaves (21 grams) has 2 grams of protein, 19% of the recommended daily allowance (RDA) of vitamin B6, 12% of the RDA of vitamin C, 11% of the RDA of iron, 11% of the RDA of riboflavin (B2), 9% of the RDA of vitamin A (from beta-carotene), and 8% of the RDA of magnesium. In the West, the dried leaves are sold as dietary supplements in powder or pill form. Vitamin C is very plentiful in moringa pods. 100 grams of freshly cut pods provide 157% of the daily requirements in one cup. Sometimes, the protein, vitamins, and minerals in the food consumed by populations in emerging economies are in short supply. In these countries, moringa oleifera may be a substantial source of essential nutrients. The growth of the moringa industry is being driven by these nutritional advantages.

Key Insights

• As per the analysis shared by our research analyst, the global Moringa market is estimated to grow annually at a CAGR of around 8.5% over the forecast period (2023-2030).
• In terms of revenue, the global Moringa market size was valued at around USD 9.5 billion in 2022 and is projected to reach USD 18.2 billion, by 2030.
• The increasing health awareness across the globe is expected to drive the Moringa market growth.
• Based on the product, the moringa leaf segment is expected to dominate the market during the forecast period.
• Based on the application, the food & beverages segment is expected to hold the largest market share over the forecast period.
• Based on region, the Asia Pacific is expected to dominate the market over the forecast period.

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Moringa Market: Growth Drivers

Growing prevalence of diabetes drives market growth

According to the World Health Organization (WHO), 422 million people worldwide, mostly in low- and middle-income nations, suffer from diabetes. High blood glucose (also known as blood sugar) levels are a characteristic of diabetes, a chronic metabolic disorder that over time causes serious damage to the kidneys, blood vessels, eyes, heart, and other organs. Type 2 diabetes is the most common kind and often affects mature adults when the body becomes insulin resistant or produces inadequate insulin. Type 2 diabetes is becoming more prevalent than ever in countries of all income levels. The dietician claims that the antioxidants Quercetin, which helps lower blood pressure, and Chlorogenic acid, which regulates blood sugar levels, are present in moringa leaves. The moringa plant's chlorogenic acid can help the body handle sugar more effectively and affect insulin in addition. During the anticipated era, the expansion of the moringa market is being driven by the presence of antioxidants like quercetin and chlorogenic acid in the plant.

Moringa Market: Restraints

Limited awareness in some regions hampers the market growth

Despite its rising popularity, some areas still don't know much about moringa. Limited knowledge might impede the Moringa market expansion in regions where customers are unaware of the advantages and applications of moringa. Thus, the lack of awareness regarding the moringa product benefits in some regions might be a major restraining factor to the market growth during the forecast period.

Moringa Market: Opportunities

Growing awareness regarding health benefits from moringa products offers a lucrative opportunity for market growth

The Moringa industry has grown significantly for several moringa products, such as moringa leaf powder, during the previous ten years. With more people becoming aware of the health advantages of moringa, particularly in Europe, North America, and South America, there is an increase in consumer demand for the plant's products, which is responsible for this expansion. Products made from the moringa plant are known for their many health advantages, including being a good source of amino acids, boosting energy, improving vision, treating circulatory system problems, supporting healthy hair development, and having anti-aging characteristics. Thus, this is expected to offer a lucrative opportunity for market growth over the forecast period.

Moringa Market: Challenges

Distribution challenges pose a challenge to market growth

Traditional retail establishments like grocery shops and sizable discount or convenience stores have become essential avenues for the sale of moringa products. The pressure on pricing and margins, the need for more frequent and smaller product deliveries to cut down on warehousing costs, retailer expectations for creative merchandising units, a focus on order fulfillment rate to maintain retailer relationships & prevent revenue declines, and changes in consumer channel preferences are some of the difficulties faced by the manufacturers in the Moringa market. As a result, to successfully traverse these difficulties, producers must learn new category management abilities.

Moringa Market: Segmentation

The global Moringa industry is segmented based on product, application, distribution channel, and region.

Based on the product, the global market is bifurcated into moringa leaf, moringa oil, and moringa fruits/pods. The moringa leaf segment is expected to dominate the market during the forecast period due to the high nutritional value of moringa leaves. In soups, curries, stews, and salads, moringa leaf powder is frequently used. It is made from dried moringa leaves. Calcium, vitamin A, vitamin K, vitamin E, and fiber are all present in significant amounts in the powdered form of moringa leaves. Furthermore, traditional herbal medicine uses moringa leaves. On the other hand, the moringa oil segment is expected to grow at a significant rate over the forecast period due to its benefits for cleaning and hydrating the skin, strengthening its use against acne, and as a moisturizing hair healing agent.

Based on the application, the Moringa industry is bifurcated into food & beverages, cosmetic & skincare products, bakery & confectionery, and pharmaceutical industry. The food & beverages segment is expected to hold the largest market share over the forecast period. The inclusion of moringa in a variety of food and beverage items has made it popular with customers who are searching for natural, nutrient-rich alternatives and who are health-conscious. Manufacturers of food and beverages are attracted to it because of its adaptability as an ingredient and possible health advantages as they attempt to meet the rising consumer demand for better-functioning goods. Thereby, driving the segment expansion.

Based on the distribution channel, the global Moringa market is bifurcated into online and offline.

Moringa Market: Report Scope

Moringa Market: Regional Analysis

The Asia Pacific is expected to hold the largest revenue share over the forecast period

The Asia Pacific is expected to hold the largest revenue share of the global Moringa market over the forecast period due to its advantages and significance in several of the nations in this region's cuisine. Furthermore, by properly incorporating moringa into regular food consumption in emerging economies like India, the reliance on several imported dietary supplements might be decreased. Customers in the Asia-Pacific area are choosing plant-based cosmetics over those made from mineral oils more and more. In the Asia-Pacific area, moringa is abundantly produced in tropical nations like Bangladesh and India and is frequently used in local traditional herbal medicine.

On the other hand, Europe is expected to grow at a significant rate during the forecast period due to the European region's demand for nutritional supplements. The moringa industry is growing in the European area as a result of increased marketing of the supplement in powder or capsule form in the nutraceutical industry and the growing use of moringa oil for moisturizing & cleaning in the European Cosmetics Industry. In addition, moringa leaves have 15 times more potassium than bananas and seven times more vitamin C than oranges. They also provide calcium, protein, iron, and amino acids that help the body heal and build muscle. Therefore, these factors are expected to propel the market growth during the forecast period.

Moringa Market: Competitive Analysis

The global Moringa market is dominated by players like:

• Paritosh Herbals
• Marudhar Impex
• New Global Energy Inc.
• Vyora Herbals Private Limited
• Green Earth Products Pvt. Ltd.
• Philippine Moringa and More Corporation
• Jailev International Trading Corporation
• Genius Nature Herbs Private Limited
• Mother’s Farm
• Earth Expo Company
• Tropical Palm Herb Manufacturing
• Grenera
• Ancient Greenfields
• Only Natural Inc.
• Kuli Kuli Foods
• Organic India Pvt Ltd.
• Moringa Pura Vida
• Aayuritz Phytonutrients Pvt Ltd.
• Moringa Initiative Ltd.
• Dominate Industries
• Green Virgin Products LLC

The global Moringa market is segmented as follows:

By Product

• Moringa Leaf
• Moringa Oil
• Moringa Fruits/Pods

By Application

• Food and Beverages
• Cosmetic and Skincare Products
• Bakery and Confectionery
• Pharmaceutical Industry

By Distribution Channel

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa