Natural and Organic Sunscreen Market Size, Share, Trends, Growth 2032

Natural and Organic Sunscreen Industry Prospective:

The global natural and organic sunscreen market size was worth around USD 42.23 billion in 2023 and is predicted to grow to around USD 71.23 billion by 2032 with a compound annual growth rate (CAGR) of roughly 5.98% between 2024 and 2032.     

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Natural and Organic Sunscreen Market: Overview

Natural and organic sunscreen is defined as a sunscreen that is used for protecting skin from sun harmful light such as UV rays. This radiation can lead to premature ageing, and skin damage and might be increased risk of skin cancer. The natural and organic sunscreen is formulated with natural ingredients derived from natural sources and is often free from synthetic chemicals typically found in conventional sunscreens.

The natural and organic sunscreen market is driven by several factors including the growing trend of organic products, increasing awareness among the population about the side effects of chemicals, growing incidence of skin cancer, rising product launches and increasing regulatory supports and certifications.

Key Insights

• As per the analysis shared by our research analyst, the global natural and organic sunscreen market is estimated to grow annually at a CAGR of around 5.98% over the forecast period (2024-2032).
• In terms of revenue, the global natural and organic sunscreen market size was valued at around USD 42.23 billion in 2023 and is projected to reach USD 71.23 billion, by 2032.
• The growing product launches are expected to drive the natural and organic sunscreen market during the forecast period.
• Based on the type, the sunscreen lotion is expected to dominate the market over the forecast period.
• Based on the product, the SPF 30 segment is expected to hold the largest market share during the forecast period.
• Based on the application, facial sunscreen is expected to dominate the market during the forecast period.
• Based on the distribution channel, the online retailers segment is expected to grow at the highest CAGR during the forecast period.
• Based on region, the Asia Pacific is expected to dominate the market over the projected period.

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Natural and Organic Sunscreen Market: Growth Drivers

The rising incidence of skin cancer drives market growth

The natural and organic sunscreen market is primarily driven by the growing incidence of skin cancer due to UV rays. For instance, Over the past several decades, there has been an increase in the incidence of skin cancers, both melanoma and non-melanoma. Currently, 132,000 cases of melanoma and 2 to 3 million cases of non-melanoma skin cancer are reported annually worldwide. According to statistics from the Skin Cancer Foundation, one in five Americans will have skin cancer at some point in their lives, and one in three cancer diagnoses are skin cancers.

The atmosphere's ability to act as a protective filter is diminished when ozone levels drop, allowing more solar UV radiation to reach the Earth's surface. A 10% drop in ozone levels is predicted to cause an extra 300,000 instances of non-melanoma and 4,500 cases of melanoma skin cancer. Thus, the aforementioned stats drive the market growth.

Natural and Organic Sunscreen Market: Restraints

Less water resistance impeding the market growth

Mineral sunscreens are less water resistant than chemical sunscreens including oxybenzone or octinoxate. To retain protection, they must be reapplied more frequently after swimming, sweating, or participating in aquatic sports. Some companies provide "sport" or "water-resistant" versions that contain silicones or dimethicone to increase water resistance, although they do not last as long as chemical sunscreens.

When water activities are the major issue, a chemical sunscreen may be useful. Thus, in certain contexts, water resistance issues might be a major barrier for the natural and organic sunscreen market over the projected period.

Natural and Organic Sunscreen Market: Opportunities

Growing product launches offer a lucrative opportunity for market growth

The increasing product launches are expected to offer a lucrative opportunity for the natural and sunscreen market growth over the forecast period. For instance, in September 2023, the growing desire for multifunctional solutions that also allow for an environmentally conscientious approach is shaping the idea of conscious beauty. Consumers seek not just more skin benefits and sun protection, but also less environmental impact. BASF's latest addition to the sun care portfolio allows clients to boost the percentage of natural-based content in formulations on the market.

TinomaxTM CC, specifically formulated for skin and sun care formulations, provides considerable sensory improvements due to its homogenous particle structure. It comes in the form of an off-white powder and can boost UV protection with SPF and UVA through light birefringence. In addition, testing has shown that formulations including Tinomax CC are substantially less sticky and oily upon application than formulations lacking this component.

Natural and Organic Sunscreen Market: Challenges

Cosmetic issue poses a major challenge to market expansion

Thicker mineral components in natural sunscreens can cause cosmetic difficulties such as a white cast, difficulty applying evenly, and decreased water resistance. Proper application technique and allowing sunscreen to dry after application can help reduce cosmetic issues, however heavier lotions usually take more effort.

Finding colored or color-corrected versions can also assist with the white cast issue, however, the possibilities are limited. Thereby, posing a major challenge for the natural and organic sunscreen industry during the forecast period.

Natural and Organic Sunscreen Market: Segmentation

The global natural and organic sunscreen industry is segmented based on type, product, application, distribution channel and region.

Based on the type, the global natural and organic sunscreen market is bifurcated into sunscreen lotion and sunscreen spray. Sunscreen lotion is expected to dominate the market over the forecast period due to its favorable properties. The natural and organic sunscreen lotion contains natural oil and plant extracts including jojoba oil, coconut oil, shea butter and aloe vera. These ingredients can offer moisturization, soothe the skin, and offer additional antioxidant benefits. Thereby, driving the segment expansion.

Based on product, the global natural and organic sunscreen industry is categorized into SPF 15, SPF 30, SPF 50 and Others. The SPF 30 segment is expected to hold the largest market share during the forecast period because SPF 30 is a popular choice as it offers a balance between providing effective sun protection and ease of application. It is suitable for daily use and is recommended by dermatologists for moderate sun exposure.

Based on application, the global natural and organic sunscreen market is categorized into facial sunscreen and body sunscreen. Facial sunscreen is expected to dominate the market during the forecast period owing to the growing awareness among consumers of their appearance. Moreover, the growing incidence of various skin diseases is also propelling the segment expansion.

Based on the distribution channel, the global natural and organic sunscreen industry is categorized into specialty stores, supermarkets/hypermarkets, online retailers and others. The online retailer’s segment is expected to grow at the highest CAGR during the forecast period. This domination is the result of e-commerce platforms' exponential expansion, which has made them incredibly accessible and convenient for customers all over the world. Online retailers now have access to a wide range of sun care products from different manufacturers, which has completely changed the way consumers purchase. The trend toward online buying has been expedited by its ease as well as features like product comparisons, user reviews, and safe payment channels.

Natural and Organic Sunscreen Market: Report Scope

Regional Analysis

The Asia Pacific is expected to dominate the market over the projected period

The Asia Pacific is expected to dominate the market over the projected period. The Asia-Pacific area has a large population, including growing economies such as China and India. As disposable incomes rise, more people can purchase sun protection products, which increases demand. Furthermore, as people become more aware of the risks of UV radiation and the significance of sun protection, there is a higher demand for sun care products. Health campaigns and educational initiatives help to raise awareness.

Furthermore, the region has a variety of climates, including tropical, subtropical, and temperate zones. This diversity demands year-round sun protection, which expands the market. On the other hand, North America is expected to grow at a substantial rate over the projected period. The market growth in the region is mainly attributed to the growth of online platforms and a supportive regulatory environment.

Natural and Organic Sunscreen Market: Competitive Analysis

The global natural and organic sunscreen market is dominated by players like:

• Mantholatum
• Anessa
• Bioré
• SK-II
• Eau Thermale Avene
• Clarins
• Vichy
• Innisfree
• Pola
• Lancome
• Soleo Organics
• Véganie
• Nourished Life
• Green People
• Manda Naturals
• Tropical Seas Inc. 
• ESSENTIAL CARE (ORGANICS) LTD

The global Natural and Organic Sunscreen market is segmented as follows:

By Type

• Sunscreen Lotion
• Sunscreen Spray

By Product

• SPF 15
• SPF 30
• SPF 50
• Others

By Application

• Facial Sunscreen
• Body Sunscreen

By Distribution Channel

• Specialty Stores
• Supermarket/Hypermarket
• Online Retailers
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa