Naturally Derived Sweeteners Market Size, Share, Industry Analysis, Trends, Growth, 2032

Naturally Derived Sweeteners Industry Prospective:

The global naturally derived sweeteners market size was evaluated at $5 billion in 2023 and is slated to hit $13 billion by the end of 2032 with a CAGR of nearly 7% between 2024 and 2032.

Request Free Sample

Naturally Derived Sweeteners Market: Overview

Naturally derived sweeteners are compounds derived directly from food products, including honey, brown rice syrup, agave syrup, lucuma fruit sugar, and coconut sugar. They contain calories and nutrients, which are metabolized as they pass through the body. Reportedly, naturally derived sweeteners have received much interest due to increasing health concerns over the consumption of artificial sugar and issues related to the same. Serious health concerns about high sugar intake and rejection of white sugar by consumers have increased the popularity of naturally derived sweeteners.

Key Insights

• As per the analysis shared by our research analyst, the global naturally derived sweeteners market is projected to expand annually at the annual growth rate of around 7% over the forecast timespan (2024-2032)
• In terms of revenue, the global naturally derived sweeteners market size was evaluated at nearly $5 billion in 2023 and is expected to reach $13 billion by 2032.
• The global naturally derived sweeteners market is anticipated to grow rapidly over the forecast timeline owing to escalating consciousness about healthy diets along with a surge in awareness about health.
• In terms of product type, the stevia segment is slated to register the fastest CAGR over the forecast period.
• Based on nature, the organic segment is projected to dominate the segmental space in the forecast timeline.
• Based on end-users, the food & beverages segment is expected to lead the segmental expansion in the forecast timeframe.
• Region-wise, the North American naturally derived sweeteners industry is projected to register the highest gains over the forecast timeframe.

Naturally Derived Sweeteners Market: Growth Factors

Huge awareness about healthy food to embellish the growth of the global market over the forecast period

Escalating consciousness about healthy diet along with a surge in awareness about health will steer the expansion of the global naturally derived sweeteners market. Huge customer preference for organic items and lucrative use of sugar alternatives in the food & beverages sector will steer the growth of the market across the globe. A surge in the use of low-calorie items, an increase in the occurrence of diabetes, and escalating demand for stevia are anticipated to steer the expansion of the market globally. 

An increase in the incidences of diabetes is anticipated to embellish the growth of the global market. A prominent rise in the cases of obese population and rise in hypertension is anticipated to embellish the global market trends. New product launches are anticipated to spur the growth of the global market. For instance, in June 2023, Wisdom Natural Brands, a major sugar substitute product, increased SweetLeaf's product portfolio by introducing zero-calorie sweeteners & three 50% low-calorie sugars.

Naturally Derived Sweeteners Market: Restraints

Rise in health problems can obstruct the growth of the industry across the globe

Growing concerns related to health issues owing to the low-calorie contents of the product can put brakes on the global naturally derived sweeteners industry expansion. Escalating costs of raw components as compared to chemicals used in the manufacture of artificial sweeteners can obstruct the expansion of the global industry.

Naturally Derived Sweeteners Market: Opportunities

An increment in health awareness to open new growth facets for the global market by 2032

A surge in health consciousness among the people is projected to open new growth opportunities for the global naturally derived sweeteners market.

Naturally Derived Sweeteners Market: Challenges

Huge costs of products can prove to be a huge challenge for the global industry over the forecast timespan

Humongous product prices along with the easy availability of raw materials for producing artificial sweeteners are predicted to hamper the growth of the global naturally derived sweeteners industry.  

Naturally Derived Sweeteners Market: Segmentation

The global naturally derived sweeteners market is sectored into product type, nature, end-user, and region.                                    

In terms of product type, the naturally derived sweeteners market across the globe is segregated into lucuma fruit sugar, stevia, molasses, coconut sugar, honey, palm sugar, monk fruit sugar, maple syrup, agave syrup, and natural sweetener blends segments. Furthermore, the stevia segment, which acquired nearly 69% of the global market revenue in 2023, is expected to register the highest CAGR during the period from 2024 to 2032. Moreover, the segmental expansion in the coming eight years can be owing to large-scale demand for low-calorie products. Apart from this, escalating consumption of stevia from diabetic populace to boost the segmental surge.   

Based on the end-user, the global naturally derived sweeteners industry is divided into pharmaceuticals, food & beverages, personal care, and tabletop sweetener segments. Moreover, the food & beverages segment, which led the end-user space in 2023, is set to dominate the segmental expansion in the coming eight years. The growth of the segment in the ensuing years can be due to escalating consumer demand for natural sugar as well as natural products in the food & beverages segment.

Based on the nature, the global naturally derived sweeteners market is sectored into organic and conventional segments. Furthermore, the organic segment, which led the nature segment in 2023, is anticipated to dominate the segmental growth in the coming eight years. The growth of the segment in the upcoming years can be subject to a rise in the demand for naturally derived sweeteners in the organic form.

Naturally Derived Sweeteners Market: Report Scope

Naturally Derived Sweeteners Market: Regional Insights

Asia-Pacific is expected to dominate the global naturally derived sweeteners market growth over the period from 2024 to 2032

Asia-Pacific, which contributed nearly 60% of the global naturally derived sweeteners market share in 2023, will be the key region in the coming eight years. Moreover, the regional market surge over the forecast timeframe can be owing to a rise in health awareness among consumers along with changing lifestyle patterns. A surge in urbanization, food diversification, and liberal food trade guidelines will proliferate the size of the market in the region. An increase in the purchasing capacity of the consumers will embellish the regional market trends.

North American naturally derived sweeteners industry is expected to record the fastest CAGR in the forecast timeframe. The surge of the industry in the sub-continent in the forecast timeline can be due to the presence of key players in countries such as the U.S. and Canada.  

Key Developments

• In January 2024, Elo Life Systems received nearly $20.5 million for acquiring monk fruit sweetener. This, in turn, is predicted to provide impetus to the growth of the global market.
• In the first half of 2020, Cargill, Inc., a key U.S.-based food firm, introduced SweetPure M Wheat & Barley Malt Syrup natural sweetener for cereal, bakery, and snack bar applications.  

Naturally Derived Sweeteners Market: Competitive Space

The global naturally derived sweeteners market profiles key players such as:

• PureCircle Limited
• GLG Lifetech Corporation
• E. I. du Pont de Nemours and Company
• Cargill Inc.
• Merisant Company
• Archer Daniels Midland Company
• Herboveda India Pvt. Ltd.
• Madhava Natural Sweeteners
• Tate & Lyle PLC

Wisdom Natural Brands (SweetLeaf Stevia)

The global market is highly fragmented with key players contributing to a minimal share of the market globally.    

The global naturally derived sweeteners market is segmented as follows:

By Nature

• Organic
• Conventional

By Product Type

• Stevia
• Palm Sugar
• Coconut Sugar
• Honey
• Maple Syrup
• Monk Fruit Sugar
• Agave Syrup
• Lucuma Fruit Sugar
• Molasses
• Natural Sweetener Blends

By End-User

• Food & Beverages
• Table Top Sweetener
• Pharmaceuticals
• Personal Care

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa