Nutricosmetics Market Size, Share, Trends, Growth and Forecast 2032

Nutricosmetics Industry Prospective:

The global nutricosmetics market size was worth around USD 7.09 billion in 2023 and is predicted to grow to around USD 14.17 billion by 2032 with a compound annual growth rate (CAGR) of roughly 8.00% between 2024 and 2032.

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Nutricosmetics Market: Overview

Nutricosmetics is the convergence of cosmetics and nutraceuticals. It refers to the use or consumption of dietary supplements and related food items that aim to provide or maintain the beauty of the user. Nutricosmetics have to be taken orally unlike cosmetic items that are generally applied externally. In the modern world, nutricosmetics have become widely popular among the masses. These products are claimed to deliver improvements in hair, skin, and nail quality. In 2020, Europe and Asia-Pacific accounted for more than 50% of the total sales of nutricosmetics across the globe.

Nutricosmetics can be considered as a mixture of nutrition and personal care. Since there has been an increase in the demand for natural products among end-consumers, companies have started offering nutricosmetic solutions to the consumers. These products are made of natural ingredients that are known to actively participate in improving skin quality along with other essentials of overall personal care. Currently, only a few elements are authorized by regulatory bodies to be used in nutricosmetic items. The list includes Vitamin D, A, B group, K, E, fatty acids, PP & C, plant extracts, polyphenols, and antioxidants. The demand for nutricosmetics is likely to witness a higher growth rate during the forecast period.

Key Insights:

• As per the analysis shared by our research analyst, the global nutricosmetics market is estimated to grow annually at a CAGR of around 8.00% over the forecast period (2024-2032)
• In terms of revenue, the global nutricosmetics market size was valued at around USD 7.09 billion in 2023 and is projected to reach USD 14.17 billion by 2032.
• The market is projected to grow at a significant rate due to the rising demand for natural cosmetic products
• Based on primary function segmentation, the skin care segment was predicted to show maximum market share in the year 2023
• Based on product type segmentation, the tablets segment is growing at a high rate and is projected to dominate the global market.
• On the basis of region, Europe is expected to dominate the global market during the forecast period.           

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Nutricosmetics Market: Growth Drivers

Rising demand for natural cosmetic products will drive market demand

The global nutricosmetics market is projected to grow owing to the increasing demand and awareness of natural products. Nutricosmetics are generally chemical-free and a majority of the ingredients are naturally derived. In recent times, there has been a surge in the demand for chemical-free products especially items that are either applied to the body or consumed for improving beauty aspects. Nutricosmetics are considered an apt solution for customers inclined toward natural products since they do not have a harsh impact on the body.

Cosmetic items made using chemical ingredients can lead to medical concerns among the users including skin allergies. In some cases, the products are known to have a more severe impact. However, nutricosmetics do not contain any form of harsh chemicals and hence do not pose any threat to the users. Market research suggests that nearly 71.1% of Indian consumers are more likely to buy a certain product if it is made using all-natural ingredients.

Growing consumer base worldwide will prove beneficial to the market players

The demand for nutricosmetics is expected to be further propelled by the sharp rise in the consumer base of beauty solutions. A study published in August 2023 indicated that millennials and Gen Z tend to overspend on beauty products. On the other hand, US citizens spend an average of USD 700 on physical appearance. In addition to this, the last decade has witnessed a sharp rise in the number of buyers for nutraceuticals and cosmetics items. Several factors have played a role in setting the trend.

For instance, brands have increased their marketing and advertising budgets leading to the companies adopting aggressive means to promote the products. This ultimately translates to higher consumer awareness. Since the means of employment have diversified, more people have access to disposable money that can be spent on wants thus causing a rise in the demand for beauty products such as the items available in the global nutricosmetics market.

Nutricosmetics Market: Restraints

Market saturation in terms of nutraceuticals and cosmetics may restrict market expansion

The global nutricosmetics industry is expected to be restricted since there the beauty and personal care market is on the verge of saturation. Currently, the commercial market hosts multiple brands offering several products. Additionally, there has been a steady addition in the number of companies operational in the beauty and personal care sector.

Until a few years ago, limited companies were operating which allowed them to generate more revenue. However, the addition of new companies has led to severe market fragmentation which has ultimately led to limited revenue opportunities for each company and their products. Such levels of saturation make it difficult for new companies to leave a mark on potential consumers.

Nutricosmetics Market: Opportunities

Rise in the sale of personal care and beauty items through online sales portals will generate high-growth opportunities

The global nutricosmetics market is showing exceptional signs of growth since there has

there has been a rise in the sale of personal care and beauty items through online channels. The e-commerce sector globally is one of the fastest-growing industries. Moreover, regional players and governments are working on new projects to improve supply chain operations for a better shopping experience. Companies in the nutricosmetics sector can leverage the rise in e-commerce investments by collaborating with online sales platforms.

In October 2022, Sephora, a leading US-based retailer of beauty products and cosmetic items, launched its UK website after exiting the regional market in 2005. In April 2023, India witnessed the launch of Tira. It is an all-inclusive online platform dedicated to beauty items. As per March 2024 claims, Tira along with the competitors managed to raise over USD 506 million across 25 rounds of funding.

Supporting result testimonials submitted by users of nutricosmetics will encourage more buyers

The global industry for nutricosmetics is expected to benefit from the several positive testimonials reported by regular users of nutricosmetics. The new-age beauty care products are marked as science-based solutions for beauty concerns. Since nutricosmetics are consumed orally unlike traditional externally-applied cosmetics, the former are known to act from within the body and hence deliver permanent results. Some of the reported benefits of nutricosmetics are excellent protection against damage from ultraviolet rays, improvement in skin hydration, and straightening of nails and hair.

Nutricosmetics Market: Challenges

Managing correct labeling is a crucial challenge for the industry players

The global nutricosmetics market will be challenged due to the problems that exist surrounding the correct labeling of the items. The product manufacturers and sellers must ensure that the items do not make any false claims. For instance, nutricosmetics may improve the texture of the skin but they cannot treat severe medical conditions such as psoriasis. It is the brand's responsibility to ensure that the products are currently marketed for greater consumer transparency.

Nutricosmetics Market: Segmentation

The global nutricosmetics market is segmented based on primary function, product type, and region.

Based on primary function, the global market is divided into sun care, skin care, nail & hair care, anti-aging, anti-pimple/acne, and multifunctional. In 2023, the highest demand was observed in the skin care segment. Consumers spend a hefty amount on skin care items. Additionally, every consumer has a different need based on specific concerns. The hair & nail care segment is also a leading contributor to the overall revenue. In 2022, US citizens spent nearly USD 80 per year on hair care items on average.

Based on product type, the global market is divided into powder, capsules, liquid, beauty drinks, and tablets. In 2023, the highest revenue-generating segment was tablets. Nutricosmetics are mostly sold in the form of tablets since they are easy to consume and store. However, the market players are also experimenting with other forms of delivery including liquid and beauty drinks. As per expert recommendation, once a bottle of nutricosmetics is opened, it should be consumed within 1 year.

Nutricosmetics Market: Report Scope

Nutricosmetics Market: Regional Analysis

Europe to register the highest demand during the forecast period

The global nutricosmetics market is expected to witness the highest growth in Europe during the projection period. Europe is considered one of the most influential regions in terms of personal care and cosmetic items. In 2023, Europe’s cosmetics industry was valued at over USD 60 billion. The regional population spends large amounts on personal care items including nutraceuticals. The region is well-regulated and boasts of excellent infrastructure that supports the development of nutricosmetics.

In February 2024, Muuv Creative, a London-based branding and packaging studio, launched Sätt’s, a leading nutricosmetics brand. Sätt’s is expected to look for global expansion in 2025. Asia-Pacific is a leading region in terms of demand and consumption of nutricosmetics. While the term was recently introduced among the masses, Asian countries have a long-standing history of consuming naturally derived products for personal care. The rise in disposable income of the general population and the growing product awareness will help Asia-Pacific deliver exceptional results during the projection period.

North America is a crucial market that holds key influence. The US is one of the leading regional contributors as the region is known for its high consumption of cosmetic items. Moreover, the growing research on learning about the benefits of nutricosmetics in the US will be critical for the regional growth rate.

Nutricosmetics Market: Competitive Analysis

The global nutricosmetics market is led by players like:

• Amway
• Nestlé SA
• GNC Holdings Inc.
• L'Oréal SA
• Shiseido Company
• Limited
• Murad Inc.
• NeoCell Corporation
• Herbalife Nutrition Ltd.
• Lifes2good
• The Nature’s Bounty Co.
• HUM Nutrition Inc.
• Nutraceutical Wellness Inc. (Nutrafol)
• Olly Public Benefit Corporation
• Vital Proteins LLC
• Avon Products Inc.

The global nutricosmetics market is segmented as follows:

By Primary Function

• Sun Care
• Skin Care
• Nail & Hair Care
• Anti-Aging
• Anti-Pimple/Acne
• Multifunctional

By Product Type

• Powder
• Capsules
• Liquid
• Beauty Drinks
• Tablets

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa