Online Mental Health Counseling Market Size, Share, Trends, Growth 2032

Online Mental Health Counseling Industry Prospective:

The global online mental health counseling market size was worth around USD 3,341.96 million in 2023 and is predicted to grow to around USD 3,720.03 million by 2032 with a compound annual growth rate (CAGR) of roughly 10.10% between 2024 and 2032.

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Online Mental Health Counseling Market: Overview

Online mental health counseling is a type of mental therapy facilitated by digital solutions. Mental health counseling through electronic items such as smartphones and laptops is also known as teletherapy. It is conducted through the Internet and has registered significant growth in demand over the last few years. Lockdown impositions caused by COVID-19 helped the industry gain significant growth momentum since telehealth was one of the few ways to access medical care during the time. Demand for online mental health counseling is driven by multiple factors.

For instance, the rise in the number of patients with several types of mental health conditions along with greater acceptance of medical assistance to treat mental disorders are some of the leading factors for higher growth. However, the online mental health counseling industry will be impacted by concerns over the efficiency of online counseling in serious cases along with the risk of data security breaches. The growing launch of new applications and programs along with corporate undertakings of online mental health sessions will generate growth opportunities in the future.

Key Insights:

• As per the analysis shared by our research analyst, the global online mental health counseling market is estimated to grow annually at a CAGR of around 10.10% over the forecast period (2024-2032)
• In terms of revenue, the global online mental health counseling market size was valued at around USD 3,341.96 million in 2023 and is projected to reach USD 3,720.03 million by 2032.
• The online mental health counseling market is projected to grow at a significant rate due to the growing number of patients with mental health conditions.
• Based on the end-user, the personal segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on the service type, the one-on-one counseling segment is anticipated to command the largest market share.
• Based on region, Europe is projected to dominate the global market during the forecast period.

Online Mental Health Counseling Market: Growth Drivers

Growing number of patients with mental health conditions will fuel the market demand rate

The global online mental health counseling market is expected to grow due to the rising number of patients with psychological health. Mental health conditions refer to an extensive range of medical disorders that affect a person's behavior, thinking, and overall emotional well-being. Mental disorders impact the patient's quality of life. In case the conditions are left unchecked or untreated, mental health disorders can be extremely dangerous, leading to loss of life.

Some of the most common mental health conditions observed worldwide include bipolar disorder, anxiety disorders, depression, post-traumatic stress disorder (PTSD), and schizophrenia. In certain situations, multiple mental health conditions may exist in a person simultaneously.

Reports suggest that the growing number of suicide cases worldwide is a reflection of the vast majority of people suffering from mental conditions. According to the World Health Organization (WHO), 1 in every 8 people was living with some form of mental disorder in 2019.

As per the Connecticut General Assembly, 7 in every 100 men and 1 in every 100 women diagnosed with depression are most likely to commit suicide. The Centers for Disease Control and Prevention (CDC) estimated that around 49,000 people in the US died due to suicide in 2022. Such statistics are observed globally, thus requiring a higher demand for online mental health counseling.

Access to consumer electronics and growing awareness among the generation population will create higher market revenue

The surging sales of consumer electronics such as tablets, smartphones, and laptops will play an influential role in the demand for online mental health counseling. These devices along with the Internet are necessary to facilitate and provide access to online sessions.

As per market research, more than 4 billion people worldwide have access to smartphones. The increasing launch of new and affordable consumer electronics along with the introduction of 5G Internet infrastructure are expected to shape the global online mental health counseling market.

Online Mental Health Counseling Market: Restraints

Questions over the efficiency of online sessions will limit the industry’s growth rate

The global industry for online mental health counseling is projected to be restricted due to the surging concerns over the model’s efficiency in delivering results. Mental health conditions are sensitive topics that must be handled with care. In-person mental health counseling helps patients and doctors develop a more cooperative relationship. The patient may not find the same type of comfort in the case of online sessions. Doctors may report cases such as non-compliance with treatment from the patient's end or may find it hard to detect certain conditions without looking at the body language in person.

Online Mental Health Counseling Market: Opportunities

Growing launch of new applications with advanced features and support from influential bodies will generate further expansion possibilities

The global online mental health counseling market is expected to generate more growth opportunities in the coming years. The market revenue will be propelled by the rising number of applications and programs available online offering counseling related to mental health.

In August 2024,  Veda Rehabilitation & Wellness, in collaboration with popular Indian movie personality Suniel Shetty, announced the launch of the 'Let's Get Happi'. The platform aims to address the social stigma associated with mental health disorders. It provides 24/7 access to therapy along with other features such as assessment tests and meditations. Collaborating with influential role models can help market players reach a broader group of consumers in a limited time.

In April 2024, Headspace, a global leader providing a platform for comprehensive mental health conditions, announced that by the end of 2024, the tool will provide mental health coaching for its direct-to-consumer subscriber base along with therapy services. The tool offers several features, such as culturally responsive care, action-oriented care, and personalized support from experts.

Online Mental Health Counseling Market: Challenges

Lack of awareness around mental health conditions and concerns over data privacy will challenge the market expansion trend

The global online mental health counseling industry is projected to be challenged by the lack of awareness around the importance of undertaking medical help in case of mental health conditions. Social stigma around medical issues such as paranoia, schizophrenia, depression, and other conditions is widely prevalent in developed and developing nations.

Moreover, digital portals providing mental health counseling run the risk of being affected by cybercrimes. Such events could result in a breach of patient information, including confidential data.

Online Mental Health Counseling Market: Segmentation

The global online mental health counseling market is segmented based on end-user, service type, and region.

Based on the end-user, the global market segments are corporate and personal. In 2023, the highest growth was observed in the personal segment. It deals with the use of mental health counseling applications and programs undertaken by individuals for receiving therapy either for themselves or loved ones.

The corporate segment is growing due to companies investing in employee welfare and emotional health. Several companies have provided online mental health counseling free of cost to their employees. According to a market survey, more than 79.9% of Indian employees are under extreme work-related stress.

Based on the service type, the global market divisions are text-based counseling, one-on-one counseling, phone-based counseling, group counseling, and others. In 2023, the highest demand was registered for the one-on-one counseling segment. The segmental demand is a result of a growing number of people with mild to severe mental health issues, including anxiety, panic attacks, and other severe problems. In 2023, more than 20% of the US citizens had anxiety disorder.

Online Mental Health Counseling Market: Report Scope

Online Mental Health Counseling Market: Regional Analysis

Europe to take the lead during the projection period

The global online mental health counseling market will be led by Europe during the projection period. Market study indicates that Europe takes the lead in terms of employee welfare. The labor laws in most European nations are employee-centric, which encourages a higher number of corporate undertakings of services in the online mental health counseling segment.

In May 2023, around 9 online talking therapy treatments for depression and anxiety were given the green light to be used by the National Health Service (NHS) in the United Kingdom. Other countries that have taken wider measures to incorporate the mental health needs of the citizens include Spain, Netherlands, Portugal, and others.

In March 2021, German officials approved Deprexis, a digital mental health app through the Digital Apps (DiGAs) program, allowing digital apps to prescribe medicines. North America is likely to generate significant revenue over the forecast period. Regions such as Canada and the US will generate higher revenue influenced by the presence of key market players. Growing social acceptance of mental health disorders will promote acceptance of online mental health counseling.

Online Mental Health Counseling Market: Competitive Analysis

The global online mental health counseling market is led by players like:

• Brightside Health
• BetterHelp
• MyTherapist
• Talkspace
• Teen Counseling
• Thriveworks
• 7 Cups
• MDLive
• Doctor on Demand
• Ginger
• Amwell
• Calmerry
• Lemonaid Health
• ReGain
• Cerebral

The global online mental health counseling market is segmented as follows:

 By End-User

•  Corporate
•  Personal

 By Service Type

•  Text-Based Counseling
•  One-on-one Counseling
•  Phone-Based Counseling
•  Group Counseling
•  Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa