Online Personal Stylist Services Market Size, Share, Trends, Growth and Forecast 2032

Online Personal Stylist Services Industry Prospective:

The global online personal stylist services market size was evaluated at $95 billion in 2023 and is slated to hit $1,200 billion by the end of 2032 with a CAGR of nearly 37% between 2024 and 2032.

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Online Personal Stylist Services Market: Overview

Online personal stylist services are gaining huge popularity along with providing cost-efficient services for improving personal style. Furthermore, there are various kinds of online personal stylist solutions, such as styling boxes, style questionnaires, virtual consultations, and personalized recommendations.

Key Insights

• As per the analysis shared by our research analyst, the global online personal stylist services market is projected to expand annually at the annual growth rate of around 37% over the forecast timespan (2024-2032)
• In terms of revenue, the global online personal stylist services market size was evaluated at nearly $95 billion in 2023 and is expected to reach $1,200 billion by 2032.
• The global online personal stylist services market is anticipated to grow rapidly over the forecast timespan owing to an increase in the acceptance of digital tools along with flourishing e-commerce activities.
• In terms of service type, the styling boxes segment is slated to register the highest CAGR over the forecast period.
• Based on pricing, the mid-range segment is predicted to contribute majorly towards the global industry growth in the upcoming years.
• Region-wise, the European online personal stylist services industry is projected to register the fastest CAGR during the projected timespan.

Online Personal Stylist Services Market: Growth Factors

A surge in the popularity of online tools & demand for online retailing services to spearhead the global market surge by 2032

An increase in the acceptance of digital tools along with flourishing e-commerce activities will proliferate the size of the global online personal stylist services market. Furthermore, hectic lifestyles along with the need for personalization of services will spike the global market trends in the next couple of years. Rapidly changing scenario in the fashion sector along with its cost-efficiency is expected to trigger the growth of the market globally. Moreover, social media impact and economic aspects will further sketch a profitable landscape for the global market. Rapid expansion of subscription models and convenience of users are expected to propel the expansion of the market globally. Easy access to raw materials at affordable prices in countries such as Italy, Sweden, Norway, and Denmark can multiply the growth of the market globally.

Online Personal Stylist Services Market: Restraints

Risk of data breaches and less personalization of services can retard the global industry growth over forecast period

Lack of technology access along with issues related to data privacy leaks can hinder the expansion of the global online personal stylist services industry. Moreover, less availability of customization alternatives is projected to hit the ascension of the global industry. Cut-throat competition from brick-and-mortar firms, with the latter offering personalized as well as seamless experiences to users, can obstruct the global industry ascent in the coming years.

Online Personal Stylist Services Market: Opportunities

An increase in corporate wellness programs & myriad offerings can boost the global market trends in coming years

Diverse service offerings along with a surge in strategic alliances with brands & retailers are anticipated to open new growth avenues for the global online personal stylist services market. In addition, the launch of corporate wellness projects is anticipated to pave the way for the expansion of the market globally.

Online Personal Stylist Services Market: Challenges

Need for customer retention has posed a huge challenge for firms and is likely to severely impact global industry profitability

Acquisition of new customers due to customer churn along with a rise in the lack of innovation in the competitive markets can challenge the expansion of the global online personal stylist services industry. Technological challenges and non-optimum utilization of factor advantages such as a cost-efficient workforce & a rise in the purchasing capacity can pose a huge threat to the global industry expansion in the coming years. Lack of exploration of the untapped growth potential of various regions can dilute the growth of the industry globally.

Online Personal Stylist Services Market: Segmentation

The global online personal stylist services market is divided into service type, pricing, and region.                                             

In terms of service type, the online personal stylist services market across the globe is segmented into styling boxes, subscription services, virtual consultations, and personalized shopping recommendations segments. Apparently, the styling boxes segment, which accumulated nearly 65% of the global market revenue in 2023, is anticipated to account for the fastest CAGR during the coming years as a result of the convenience of the products along with their ability to introduce new styles & products to customers.

Based on the pricing, the global online personal stylist services industry is segmented into premium, budget-friendly, and mid-range segments. Apparently, the mid-range segment, which led the global industry in 2023, is likely to contribute substantially towards the industry expansion globally in the upcoming years. This can be due to mid-range services offering easy access to the services, improved value proposition, and customer satisfaction.

Online Personal Stylist Services Market: Report Scope

Online Personal Stylist Services Market: Regional Insights

North America is forecast to maintain leadership status in the global market over the assessment period

North America, which contributed about 37% of the global online personal stylist services market size in 2023, is expected to establish a number one position in the global market in the upcoming years. In addition, the regional market progression in the coming eight years can be attributed to a rise in the acceptance of online services in the fashion sector in North American countries, along with an increment in the launching of new digital tools promoting the demand for online services in the region. Apparently, the cost-effectiveness of online personal stylist services in countries such as the U.S. will increase the market profitability in the region.

The European online personal stylist services industry is slated to register the fastest CAGR annually in the next few years. The expansion of the industry in the continent can be subject to changing consumer preferences along with the swift economic growth of European countries. Moreover, government support and the presence of key service providers in the region will steer the industry expansion in Europe.  

Key Developments

• In the first half of 2022, Saks introduced a digital shopping & styling service called Saks Stylist, a personal stylist & shopping tool that can be easily accessed on the website of Saks and the mobile application.

Online Personal Stylist Services Market: Competitive Space

The global online personal stylist services market profiles key players such as:

• Nordstrom Inc.
• Stitch Fix Inc.
• Style Yourself Chic
• Next Level Wardrobe
• Macy’s
• Roxanne Carne
• Style Doctors
• The Wardrobe Consultant

The global online personal stylist services market is segmented as follows:

By Service Type

• Styling Boxes
• Subscription Services
• Virtual Consultations
• Personalized Shopping Recommendations

By Pricing

• Premium
• Budget-Friendly
• Mid-Range

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa