Online Reputation Management Software Market Size, Share, Industry Analysis, Trends, Growth, 2030

Online Reputation Management Software Industry Prospective:

The global online reputation management software market size was evaluated at $175 million in 2022 and is slated to hit $585 million by the end of 2030 with a CAGR of nearly 16.28% between 2023 and 2030.

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Online Reputation Management Software Market: Overview

The online reputation management software helps businesses monitor, analyze, and respond to the online reputation & branding of the firm. The product gathers and analyzes online reviews, ratings, and social media interactions across a spectrum of digital tools. It assists various businesses in identifying and managing reputation threats, enhancing brand perception, and improving consumer satisfaction.

Key Insights

• As per the analysis shared by our research analyst, the global online reputation management software market is projected to expand annually at the annual growth rate of around 16.28% over the forecast timespan (2023-2030)
• In terms of revenue, the global online reputation management software market size was evaluated at nearly $175 million in 2022 and is expected to reach $585 million by 2030.
• The global online reputation management software market is anticipated to grow rapidly over the forecast timeline owing to escalating the significance of online reputation in enhancing brand perception and the need for increasing end-user loyalty.
• In terms of deployment type, the cloud segment is slated to register the highest CAGR over the forecast period.
• Based on enterprise size, the large enterprises segment is expected to dominate the segmental growth in the upcoming years.
• Region-wise, the Asia-Pacific online reputation management software industry is projected to register the fastest CAGR during the assessment timeline.

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Online Reputation Management Software Market: Growth Factors

Growing demand for products to enhance the brand image of the firm to boost the global market size over the forecast period

Escalating the significance of online reputation in enhancing brand perception and the need for increasing end-user loyalty will embellish the global online reputation management software market trends. A prominent growth of social networks and online platforms is likely to promote the demand for online reputation management software. Apart from this, the rise in the use of data analytics & AI technologies is projected to bring a paradigm shift in online reputation management activities globally.

Additionally, an increment in the real-time monitoring activities and critical examination of online conversations along with appropriate customer feedback can enlarge the scope of the demand for online reputation management software. The introduction of new features in the product will further scale up the expansion of the market across the globe. For instance, in February 2023, Consumer Fusion, Inc., a key player in the online reputation management business, introduced an automated smart review response feature in its online reputation management software that makes use of AI systems for building response templates based on major sentiment keywords frequently found in online business reviews.

Online Reputation Management Software Market: Restraints

Lesser consciousness about the advantages offered by the product can halt the global industry surge by 2030   

Low awareness about the product benefits can impede the expansion of the global online reputation management software industry. Moreover, high installation costs of the product can put brakes on the global industry expansion.

Online Reputation Management Software Market: Opportunities

A growing demand for effectively enhancing the brand equity of various firms will generate new growth facets for the global market 

A surge in the number of digital channels and tools has created a huge challenge for various businesses in monitoring & managing a brand image proficiently. This, in turn, has generated new growth avenues for the global online reputation management software market. The need for real-time monitoring & analyzing of digital conversations can generate new horizons of growth for the global market.

Online Reputation Management Software Market: Challenges

Low access to raw components can diminish the growth of the industry across the globe

Scarce raw material supply used for the manufacture of the product leading to escalating costs can prove to be a big challenge for the global online reputation management software industry expansion.

Online Reputation Management Software Market: Segmentation

The global online reputation management software market is sectored into deployment type, enterprise size, and region.                                    

In type terms, the online reputation management software market across the globe is segregated into on-premise and cloud segments. Furthermore, the cloud segment, which acquired nearly two-thirds of the global market earnings in 2022, is projected to register the highest gains over the forecast timeframe. The expansion of the segment from 2023 to 2030 can be owing to the ability of cloud-based online reputation management software to be hosted and operated by vendors from remote locations, thereby enabling easy accessibility, cost-efficiency, and scalability as software can be easily accessed via the web. For the record, cloud software facilitates automatic upgrades as well as data backups.

Based on the enterprise size, the global online reputation management software industry is sectored into large enterprises and SME segments. Additionally, the large enterprises segment, which acquired a key share of the global industry in 2022, is anticipated to lead the segmental growth in the next few years. The segmental surge from 2023 to 2030 can be a result of a rise in product penetration in large enterprises. In addition to this, the product helps various businesses identify, analyze, and handle their online reputation & brand image effectively by collecting reviews and comments from end-users from various social media tools. The product helps large-scale firms in enhancing their online presence and address growing customer concerns.

Online Reputation Management Software Market: Report Scope

Online Reputation Management Software Market: Regional Insights

North America is predicted to retain its leading position in the global online reputation management software market over the forecast timeline

North America, which contributed about half of the global online reputation management software market revenue in 2022, will be a key region in the coming seven years. Moreover, the regional market progression over the forecast period can be attributed to the large-scale presence of key players in countries such as the U.S. In addition to this, a rise in product export to third-world countries and the APAC region will contribute majorly towards the growth of the GDP of the region, thereby driving the regional market trends. In addition to this, the growing demand for monitoring the online popularity of the firm along with analyzing the customer reviews of the firm through online social media channels has steered the demand for products in the sub-continent.  

The Asia-Pacific online reputation management software industry is set to record the fastest CAGR in the coming eight years. The elevation of the industry in the APAC region can be subject to a rise in the use of the product in small & medium-scale firms in countries such as Japan, India, and China. Moreover, countries such as South Korea, Taiwan, and Japan are the major regional revenue growth drivers.  

Online Reputation Management Software Market: Competitive Space

The global online reputation management software market profiles key players such as:

• Qualtrics
• Birdeye Inc.
• BrightLocal Limited
• Brandyourself.com Inc.
• Yext Inc.
• Hootsuite Inc.
• Reputation.com Inc.
• Vendasta
• Chatmeter
• LocalClarity
• Broadly
• Yotpo
• ReviewTrackers
• Trustpilot
• MomentFeed
• Oktopost
• Circus Social
• WebPunch.

The global online reputation management software market is segmented as follows:

By Deployment Type

• On-Premise
• Cloud

By Enterprise Size

• Large Enterprises
•  SME

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa