Global Online Tutoring Market Trend, Share, Growth, Size and Forecast 2032

Global Online Tutoring Market Insights

According to Zion Market Research, the global Online Tutoring Market was worth USD 37.74 Billion in 2023. The market is forecast to reach USD 386.56 Billion by 2032, growing at a compound annual growth rate (CAGR) of 29.5% during the forecast period 2024-2032. The report offers a comprehensive analysis of the market, highlighting the factors that will determine growth, potential challenges, and opportunities that could emerge in the Global Online Tutoring Market industry over the next decade.

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Online Tutoring Market: Overview

The global online tutoring market consists of sales and delivery of tutoring services and related products virtually through online mediums mostly by entities such as organizations, sole traders, and partnerships that provide online tutoring services. It is the process where the transferer and transferee of knowledge are geographically in different locations and the process is delivered through the digital, virtually interactive, and connected environment. Different approaches are adopted for different set of users in the Online Tutoring medium, hence varied segments are available in the same. One of the significant reasons for the growth of online tutoring was the accessibility, flexibility, convenience, and autonomous learning. There has been a dramatic increase in recent years in the number of enrollments and in players providing services in online tutoring in past few years.

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Online Tutoring Market: Growth Factors

The demand for online education has reached another height because of COVID-19, apart from it significant reasons have been the availability of online courses, counseling, and degree courses. The increase in the number of open universities has extended the online tutoring market positively. With the help of online tutoring, students can learn courses from any institute in the world without any distance barrier. A sudden hike in online learning methods has been because of the benefits such as improved focus, convenience, and cost-effectiveness. Besides, online tutoring enables both knowledge getters and knowledge providers to enhance their productivity and efficacy. Also, the partnerships and collaborations among mobile app developers content providers, and other education-based services have led to the introduction of smart learning solutions.

The continuous technological advancements and enhancements in communication devices and connectivity are some of the other reasons driving the adoption of online tutoring solutions. For instance, Byju, an India-based educational technology, and online tutoring company, gave free live classes on its Think and Learn app and experienced an increase in the number of new students using its product by 200%.

The market is expected to show considerable growth over the expected period owing to the huge adoption of these services by school students and corporate professionals. Furthermore, Government support for digital learning and online institutes in developing countries is encouraging universities and schools to offer online learning sessions. To mention, in India, the Ministry of Human Resource Development has created an online library called the National Digital Library of India to provide educational content for different academic levels based on the subject domain.

Online Tutoring Market: Segmentation

Course Segment Analysis Preview

The market is driven by the rising significance of The Science, Technology, Engineering, and Mathematics (STEM) courses sub-segment, which dominated the market attributed to the importance of online learning and methods among high school students, robust global demand for test preparation, rising focus on language learning and increase in other diploma courses. In addition, the growing importance of STEM education is anticipated to lift the growth of the entire market as well.

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Type Segment Analysis Preview

Asynchronous online tutoring is tutoring offered in a format in which the learner submits a question and the tutor responds at a later time. Synchronous online tutoring involves a shared interface, where both the tutor and the learner (or a group of learners) are online at the same time. This requires the implementation of browser-based software and may or may not require the learner to download proprietary software. Currently, synchronous online education solutions are on the rise and are expected to grow further in the forecasted time period.

Global Online Tutoring Market: Report Scope

Online Tutoring Market Regional Analysis

North America held a share of over 30% in 2020. This is be attributed to the availability of a large customer base and well-established ICT solution providers. The region is backed by the presence of a massive pool of service providers, including ArborBridge; Chegg Inc.; Club Z! Inc.; and Kaplan Inc.

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The Asia Pacific region is projected to grow at a CAGR of around 18% over the forecast period. The region is expected to witness significant growth in the online tutoring industry owing to the presence of developing economies such as India, and China. Government-led strategic developments, such as government-funded projects for education in rural areas, are expected to promote the adoption of online tutoring services. Also, increasing investments in Digital learning firms are one of the noteworthy factors driving the regional market growth.

Online Tutoring Market: Key Players & Competitive Landscape

• Ambow Education
• ArborBridge
• Beijing Magic Ears Technology Co. Ltd
• BYJU'S
• Chegg Inc.
• Club Z! Inc.
• iTutorGroup
• Qkids Teacher
• Varsity Tutors
• Vedantu.com
• TutStu Education
• New Oriental Education & Technology Group.

The key market players are focusing on expanding their customer base and global reach to gain a competitive edge. Therefore, they undertake various strategic initiatives such as mergers and acquisitions, partnerships, and collaborations with other key players. For example, Byjus merged with WhiteHat junior in August 2020 and expanded its services.

The global online tutoring market is segmented as follows:

By Course

• STEM Courses
• Language Courses
• Others

By Application

• K-12
• College Students
• In-service Education
• Others

By Channel

• Private Coaching
• International Organizations and Associations
• Others

By Type

• Synchronous
• Asynchronous

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of the Middle East & Africa