Operational Analytics Market Size, Share, Growth Report 2032

Industry Prospective:

The global operational analytics market size was worth around USD 11.85 Billion in 2022 and is predicted to grow to around USD 30.651 Billion by 2030 with a compound annual growth rate (CAGR) of roughly 16.22% between 2023 and 2030.

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The report analyzes the global operational analytics market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the operational analytics industry.

Operational Analytics Market: Overview

Operational analytics is a part of the modern and data-driven age which harnesses the benefits of advanced data analytics and tools to gain more knowledge or insights. This allows companies and entities to make data-backed decisions in real-time or near real-time. The end goal is to achieve operational efficiency and effectiveness.

The focus lies on analyzing operational data that is generated with the aid of several processes, systems, and activities occurring within an organization. The analyzed information is then put to use to enhance productivity, optimize performance, and streamline operations.

The operational analytics industry deals with companies that provide the necessary tools to our operational analytics into action. It is inclusive of products, solutions, and services and in recent years, the growth has been significant which will continue in the coming years.

Key Insights: 

• As per the analysis shared by our research analyst, the global operational analytics market is estimated to grow annually at a CAGR of around 16.221% over the forecast period (2023-2030)
• In terms of revenue, the global operational analytics market size was valued at around USD 11.85 billion in 2022 and is projected to reach USD 30.651 billion, by 2030.
• The operational analytics market is projected to grow at a significant rate due to the growing volume of data
• Based on deployment segmentation, on-cloud was predicted to show maximum market share in the year 2022
• Based on type segmentation, software was the leading type in 2022
• On the basis of region, North America was the leading revenue generator in 2022

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Operational Analytics Market: Growth Drivers

Increasing volume of data to drive market growth

The global operational analytics market is projected to grow owing to the increasing volume of data across industries. Businesses and corporations are gathering vast amounts of data or information from various sources such as transactional systems, IoT devices, social media, and more.

These sources have become an integral part of company operations. With the changing work scenario and financial dynamics, companies are investing in measures that can help them survive in the long run. They are making use of the information available at hand to make predictions about future trends and business needs.

Operational analytical tools are one of the most preferred solutions that companies use to make data-driven decisions which are known to be an effective way of ensuring accurate predictions. Furthermore, in the current fast-paced world, the need for real-time insights remains unmatched which is leading to more companies opting for operational analytics.

Operational Analytics Market: Restraints

High dependence on data quality to restrict market growth

The accuracy or efficiency of operational analytics is highly influenced by the quality of information available at its disposal for further processing. It relies on information generated from multiple sources rather than focusing on only one source. This can severely impact the performance level and accuracy rate of operational analytics since not every source may convey the same trend in terms of information or data. Organizations have long suffered from data quality issues such as incomplete or inaccurate data, data silos, and lack of standardization which impacts operational analytics industry growth.

Operational Analytics Market: Opportunities

Growing investment toward artificial intelligence to provide growth opportunities

The global operational analytics industry can expect higher growth opportunities owing to the increasing investment in artificial intelligence (AI) and machine learning (ML) which are known to act as the backbone of modern-day analytical tools. For instance, in 2018, Alphabet, the parent company of Google, announced an investment of USD 1.2 billion in the French economy to build an advanced AI research center called the ‘Paris AI Research Center’. The company has acquired several AI companies to expand its revenue base and make meaningful technological contributions.

Operational Analytics Market: Challenges

Skill gap to challenge market growth

Operational analytics makes use of advanced concepts, systems, and tools to perform adequately. However, the operational analytics market is plagued with a severe lack of adequate skill and there is an evident shortage of talent who have expertise in subjects such as data analysis, statistics, data modeling, and domain knowledge. However, the gap is steadily reducing and it may not pose major challenges post the forecast period. Until then, it continues to restrict growth in the industry.

Operational Analytics Market: Segmentation

The global operational analytics market is segmented based on deployment, application, type, vertical, and region.

Based on deployment, the global market segments are on-premise and on-cloud. The industry witnessed the highest growth in the on-cloud segment as more companies opted for the latter mode of deployment of operational analytics. Several advantages are associated with on-cloud systems.

One such parameter is the scalability options as companies can decide to scale up or down the use of these systems depending on business needs. They will only be responsible for paying the amount of resources used. During downtime, businesses may choose to scale down the use of operational analytics and save costs. Furthermore, cloud-based systems are more flexible in terms of use and they also facilitate rapid deployment. A recent study by Office 365 stated that IT experts claimed to have reduced spending by 20% by switching to cloud-based platforms.

Based on application, the operational analytics industry segments are fraud detection and customer management.

Based on type, the global market segments are services and software. The latter segment held dominance in the market in 2022 and is expected to continue the same trend. The growth is primarily driven due to the understanding that software solutions are the foundation of operational analytics whereas services are provided to enhance the experience.

Software programs provide the core technology needed to process, analyze, visualize, and generate insights that can be actioned upon. The tools include features such as data integration, data modeling, analytics algorithms, dashboards, and reporting capabilities.

The offerings include integrated suites and standalone analytics platforms. Microsoft Excel, one of the most traditional operational analytical tools currently has more than 750 registered users globally.

Based on vertical, the global operational analytics market segments are financial services and energy & utilities.

Recent Developments:

• In March 2023, insightsoftware, a leading software technology company that provides efficient reporting, analytics, and performance management solutions, announced the expansion of its existing product line of Angles Professional for Oracle. The company has harnessed the benefits of Logi Analytics to enhance its product offerings by creating a tool helpful to all business departments
• In April 2022, Tata Consultancy Services (TCS), India’s leading technology company, announced the launch of a new risk-based monitoring tool that is currently under clinical trials. The system is highly intuitive and agile which enables intelligent decision-making along with improved study efficacy
• In November 2022, IBM launched Business Analytics Enterprise, a new tool that is work against analytical and data silos for higher performance output

Operational Analytics Market: Report Scope

Operational Analytics Market: Regional Analysis

North America is expected to witness the highest growth

The global operational analytics market is expected to witness the highest growth in North America with the US paving the way for regional dominance. The high CAGR rate is mainly driven by the existence of a mature market that is highly comfortable with advanced technologies and systems. Every small or large company uses some form of operational analytical tool within their budget.

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The availability of solutions for companies across size groups has further strengthened the hold in this region. Furthermore, the US is home to some of the largest technological giants that have invested in already accepted operational analytics tools across the globe. The giants such as IBM and Microsoft are investing higher than ever in terms of research & development which could further assert regional growth. The availability of skilled analytics professionals has been key to North America’s expansion.

Operational Analytics Market: Competitive Analysis

The global operational analytics market is led by players like:

• IBM
• Oracle
• SAP
• Microsoft
• SAS Institute
• Tableau Software (acquired by Salesforce)
• Qlik
• MicroStrategy
• Tibco Software
• Splunk
• Teradata
• Alteryx
• Adobe Systems
• RapidMiner
• Logi Analytics
• Sisense
• ThoughtSpot
• GoodData
• Pentaho (a Hitachi Vantara company)
• Domo
• Looker (acquired by Google Cloud)
• Yellowfin BI
• Panorama Software
• Information Builders
• BOARD International.

The global operational analytics market is segmented as follows:

By Deployment

• On-Premise
• On-Cloud

By Application

• Fraud Detection
• Customer Management

By Type

• Services
• Software

By Vertical

• Financial Services
• Energy & Utilities

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa