Oral Care Market Size, Share, And Growth Report 2032

Oral Care Market Size

The global oral care market size was worth around USD 51.77 billion in 2023 and is predicted to grow to around USD 92.02 billion by 2032 with a compound annual growth rate (CAGR) of roughly 6.6% between 2024 and 2032.

The study provides historical data from 2018 to 2022 along with a forecast from 2024 to 2032 based on revenue (USD billion). The report covers a forecast and an analysis of the oral care market on a global and regional level.

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Oral Care Market: Overview

Oral hygiene or oral care is a practice of keeping mouth clean and disease free. Oral health is the factor which touches every aspect of one’s life but very often it is taken for granted. Oral hygiene includes cleaning of teeth throughout the day by using toothbrushes, floss, and other products.

According to the statistics provided by The Global Burden of Disease Study, in 2016, it was projected that half of the total world’s population (3.58 billion people) will be affected by various types of oral diseases in their permanent teeth. The increase in oral diseases and growing awareness about the benefits of oral care products are driving the growth of the global oral care market. The introduction of advanced products for oral care, growing geriatric population, changes in lifestyle, and increase in initiatives by government and companies for oral care projects are some of the other factors which are fueling the growth of the global oral care market. In 2015, the AAO (American Association of Orthodontists) worked together with Oral-B and Crest to create awareness about good oral care habits among the patients. This increase in programs by companies and governments is also fueling the growth of the oral care market.

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Oral Care Market: Segmentation

The market for oral care is distributed on the basis of product and distribution channel.

Based on the product, the market for oral care is divided into toothpaste, toothbrushes, mouthwashes/ rinses, dental accessories, dental products, and others. Toothpaste segment is further divided into pastes, powders, polishes, and gels. Toothbrushes segment is further segmented into electric toothbrushes, manual toothbrushes, and battery powered toothbrushes. Mouthwashes segment is further fragmented into medicated & non-medicated mouthwashes. Dental accessories segment is further divided into breath fresheners, dental flosses, dental water jars, and cosmetic dental whitening solutions. Toothpaste dominated the product segment of oral care market owing to its availability in various forms.

On the basis of distribution channel, the oral care market is fragmented into retail pharmacies, dental dispensaries, consumer stores, and online distribution.   

Oral Care Market: Report Scope

Oral Care Market: Regional Analysis

North America dominated the market in 2023 owing to increase in healthcare spending, early introduction of highly developed dental equipment, awareness about dental procedures, and the presence of major players. Also, the growing awareness about the oral care procedures, increase in initiatives by government for maintenance of oral health, changes in reimbursement policies by the government, and awareness about the basic procedures of oral care are some of the other factors which are fueling the growth of the oral care market.

Oral Care Market: Competitive Players

The major players involved in the global market are:

• Koninklijke Philips N.V.
• Colgate-Palmolive Company
• 3M Company
• The Procter & Gamble Company
• Unilever plc
• Johnson & Johnson
• GlaxoSmithKline plc
• Young Innovation Inc.
• Dr. Fresh LLC
• Kao Corporation
• Ultradent Products Inc.
• Henkel AG & Company
• KGaA
• Lion Corporation
• Sunstar

The Global Oral Care Market is segmented as follows:

Global Oral Care Market: Product Segment Analysis

• Toothpaste
  • Pastes
  • Powders
  • Polishes
  • Gels
• Toothbrushes
  • Electric Toothbrushes
  • Manual Toothbrushes
  • Battery Powered Toothbrushes
• Mouthwashes/ Rinses
  • Medicated
  • Non-Medicated Mouthwashes
• Dental Accessories
  • Breath Fresheners
  • Dental Flosses
  • Dental Water Jars
  • Cosmetic Dental Whitening Solutions
• Others

Global Oral Care Market: Distribution Channel Segment Analysis

• Retail Pharmacies
• Dental Dispensaries
• Consumer Stores
• Online Distribution

Global Oral Care Market: Regional Segment Analysis 

• North America
  • U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa