Organic Beer Market Size, Share Report, Analysis, Trends, Growth 2030

Organic Beer Industry Prospective:

The global organic beer market size was worth around USD 8.54 billion in 2023 and is predicted to grow to around USD 16.38 billion by 2032 with a compound annual growth rate (CAGR) of roughly 7.5% between 2024 and 2032.

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Organic Beer Market: Overview

Beer that has been produced with organic ingredients is known as organic beer. Hops and other grains that are labeled as organic are farmed without the use of harmful pesticides or fertilizers. Organic beers and those that do not taste very different from one another. However, some beer experts could counter that conventional beer tastes inferior to organic beer.

However, the main reasons consumers select organic beer are to support regional farmers and environmentally friendly brewing practices. The organic beer market is mostly driven by several factors which include growing consumer awareness for their health, rising concern for the environment, growing product launches, rising disposable income of the population and increasing trend of organic products.

Key Insights

• As per the analysis shared by our research analyst, the global organic beer market is estimated to grow annually at a CAGR of around 7.5% over the forecast period (2024-2032).
• In terms of revenue, the global organic beer market size was valued at around USD 8.54 billion in 2023 and is projected to reach USD 16.38 billion, by 2032.
• The growing consumer awareness about organic products is driving the market growth during the forecast period.
• Based on the source, the grain segment is expected to grow at a significant rate during the forecast period.
• Based on the type, the ale segment is expected to hold the largest market share during the forecast period.
• Based on the distribution channel, the online stores are expected to grow at the highest CAGR during the forecast period.
• Based on region, North America is expected to dominate the market over the projected period.

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Organic Beer Market: Growth Drivers

Growing e-commerce drives market growth

The growing e-commerce and online retail industries are the organic beer market's main drivers. E-commerce also gave manufacturers and merchants new ways to connect with a larger consumer base. Customers may now more easily obtain a variety of product kinds from the comfort of their homes due to online retailers and delivery services. Another significant growth-inducing reason is that the web platform gives brewers and craft alcohol manufacturers the chance to exhibit their goods to a worldwide audience.

In addition, the data-driven character of e-commerce facilitates targeted marketing and tailored suggestions, enabling businesses to tailor their product offers to specific customer interests and boosting demand for sales. Additionally, by improving client interaction and offering insightful information on product development and marketing tactics, this data-driven strategy drives market expansion.

Organic Beer Market: Restraints

Stringent regulation hampers market growth

The United States Department of Agriculture (USDA) has severe certification requirements that organic beer must achieve. Breweries must adhere to certain guidelines and rules, such as yearly inspections and the usage of equipment with an organic certification, to receive and keep their organic certification. This extensive accreditation guarantees that the beer being made is of the best caliber and follows organic agricultural practices. Customers must search for the USDA organic certification when selecting an organic beer, even if some brewers may utilize organic ingredients without having the yearly organic certification required to show the label.

This certification ensures that the beer meets the stringent guidelines established by the USDA and is brewed with at least 70% certified organic ingredients. Thus, this certification and standards might be a major hurdle for some manufacturers, which in turn, hamper the organic beer industry over the projected period.

Organic Beer Market: Opportunities

Rising product launches provide a potential opportunity for market growth

The rising product launches are expected to offer a potential opportunity for the organic beer market during the forecast period. For instance, in June 2023, the food and beverage division of outdoor gear brand Patagonia, Patagonia Provisions, and Hopworks Brewery jointly launched Kernza® Lager. Regenerative Organic Certified® Kernza®, organic hops, organic pilsener malt, and organic pale malt are used in the brewing of the new Kernza® Lager. With a subtle malty sweetness from the organic malts and Kernza®, the beer is bright and light. This beer is part of a new initiative by Patagonia, which involves working with 11 independent craft breweries throughout the country to create lager-style beers made with organic and Regenerative Organic Certified® Kernza® ingredients.

Beginning on June 27, each brewery partner's beer will be distinct, geographically limited, Patagonia-branded, and accessible in certain areas. Scaling regenerative agricultural methods and perennial ingredients that enhance soil health, rebuild ecosystems, and aid in the battle against climate change is the goal of the Patagonia Beer Partnership Program.

Organic Beer Market: Challenges

Campaigns against alcohol consumption pose a major challenge to market expansion

The organic beer industry has a significant challenge in its growth due to widespread campaigns against alcohol consumption. The increasing number of campaigns against alcohol consumption is hindering the market's expansion. Various governmental and social organizations have started initiatives to combat alcohol consumption among players and curb the increasing rates of alcohol addiction and related accidents, especially among younger demographics. The American Medical Association, the National Center on Addiction and Substance Abuse, Students Against Destructive Decisions (SADD), Mothers Against Drunk Driving (MADD), and other institutions aim to discourage alcohol consumption in the country.  

Furthermore, the tendency of individuals toward healthy lifestyles and health consciousness has promoted the use of nutritious drinks and beverages. The market is expanding less favorably as consumers choose healthier, non-alcoholic beverages like health drinks. Due to advertisements and awareness efforts about the harmful effects of alcohol on health, consumers' preferences for healthier, non-alcoholic beverages have changed, and alcohol use has been steadily declining globally. Campaigns against alcohol use are becoming more widespread, which could negatively impact the industry throughout the projection period.

Organic Beer Market: Segmentation

The global organic beer industry is segmented based on source, type, distribution channel and region.

Based on the source, the global organic beer market is bifurcated into yeast, grain, enzymes, and others. The grain segment is expected to grow significantly during the forecast period. Using organic grains enhances the authenticity and transparency of the brewing process. Consumers seeking organic beers often appreciate the commitment to using organic ingredients, fostering trust in the products.

Based on type, the global organic beer industry is categorized into layer, ale and stouts and porter. The ale segment is expected to hold the largest market share during the forecast period due to the availability of a diverse range of ale products.

Based on distribution channels, the global organic beer market is categorized into convenience stores, supermarkets/ hypermarkets, online stores and others. The online stores are expected to grow at the highest CAGR during the forecast period. The online stores permit organic beer manufacturers to reach a global audience. Moreover, online stores give customers the ease of home delivery so they may get their favorite organic beers without having to go to physical places. Those who lead hectic lives or live in distant places would especially benefit from this. Thereby, driving the segment expansion.

Organic Beer Market: Report Scope

Regional Analysis

North America is expected to dominate the market over the projected period

North America is expected to dominate the market over the projected period because of its high rates of production and consumption, the United States is one of the leading nations in the beer industry. For instance, the Brewers Association reports that in 2021, US beer production reached 24.8 million barrels, representing an 8% annual growth rate. One factor contributing to consumers' growing desire for alcoholic beverages is the US beer market.

Millennials in particular are more open to trying out different flavored beers and beer blends for creative drinking experiences. Conversely, the main driver of the nation's beer market growth is the expanding number of brewpubs, microbreweries, and taprooms. Data from the Brewery Association indicates that in 2021, 202 new brewpubs debuted around the US.

Organic Beer Market: Competitive Analysis

The global Organic Beer market is dominated by players like:

• Bison Brewing
• Stone Mill
• Samuel Smith
• Lakefront Brewery
• Butte Creek Brewing
• Fish Brewing Company
• Hopworks Urban Brewery
• Eel River Brewing
• Pisgah Brewing
• Asher Brewing
• Peak Organic Brewing Company
• Wolaver’s
• Laurelwood Public House
• Brewery
• Pinkus

The global Organic Beer market is segmented as follows:

By Source

• Yeast
• Grain
• Enzymes
• Others

By Type

• Layer
• Ale
• Stouts and Porter

By Distribution Channel

• Convenience Stores
• Supermarket/ Hypermarkets
• Online Stores
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa