Organic Coconut Water Market Size, Share, Trends, Value 2032

Organic Coconut Water Market Insights

According to a report from Zion Market Research, the global Organic Coconut Water Market was valued at USD 6.91 Billion in 2023 and is projected to hit USD 11.68 Billion by 2032, with a compound annual growth rate (CAGR) of 6% during the forecast period 2024-2032. This report explores market strengths, weakness, opportunities, and threats. It also provides valuable insights into the market's growth drivers, challenges, and the future prospects that may emerge in the Organic Coconut Water Market industry over the next decade.

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Organic Coconut Water Market Overview

Coconut water has risen in its properties across the world in recent years. The rising demand for coconut water can be attributed primarily to its hydrating and refreshing properties. The main difference between regular coconut water and organic coconut water is that organic water contains lower chemicals. Moreover, other characteristics such as the presence of better taste, antioxidants, and micronutrient content could shift the demand of conventional soft drinks to organic coconut water.

Growth Factors

The organic coconut water market is estimated to be driven by its health benefits, better taste, micronutrient content, antioxidant capacity, and others. Organic coconut water's health benefits are, that it has several minerals and vitamins which help in keeping the body hydrated and is also good for the digestive system since it cures many disorders like diarrhea, dysentery, and vomiting, it is also good for the heart as it controls cholesterol, hence, reducing chances of attacks and strokes. Consumption of coconut water improves skin texture and manages weight issues these are also the reasons for increased consumption.

Organic Coconut Water Market: Report Scope

Packaging Segment Analysis Preview

The Tetra pack segment held a share of over 40% in 2020. Tetra pack packaging offers long life to the liquid inside, it helps in protecting the content from bacteria and microbes. The product can be kept safe for months. Tetra pack packaging is made up of multiple layers. Different components are used in each layer, including paperboard which is made from wood, another one is polyethylene, which is a type of polymer, and aluminum. Tetra Pack packaging also helps in keeping light packaging.

Another reason is the rapid adoption of the packaging and its recyclability. Moreover, manufacturers are using FSC wood (100%) to make it sustainable. The paper-based packaging makes it easy to handle, and open and also gives it a healthy environmental profile.

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Distribution Channel Segment Analysis Preview

The online segment is projected to grow at a CAGR of around 18% from 2021 to 2028. The online platform has evolved as a new preferred platform among generations Y, Z, and Alpha for shopping. The preference is a result of the 24/7 availability of these stores. Customers can shop while relaxing back at home which gives ease of shopping, this is one of the key factors for the growth of this platform.

Supermarkets & hypermarkets are contributing majorly to the growth of organic coconut water. These stores are a one-stop shop solution since it provides various goods for daily requirements. Coconut water comes in the daily need of the consumers and therefore these stores are able to generate more revenue.

Key Market Players & Competitive Landscape

Some of the key players in the organic coconut water market are COCOZIA, The Coca-Cola Company (ZICO), Harmless Harvest, Naked Juice Company, Celebes Coconut Corporation, New Age Beverages Corporation, Vaivai SAS, Elegance Brands, Inc., PepsiCo (O.N.E. Coconut Water), and C2O Pure Coconut Water, LLC, among others. Industry players are focusing on strategies such as joint ventures and new product development to gain a competitive advantage.

For instance, in 2019 August, a new product was launched by Vita Coco “sparkling coconut water” a substitute for sugary beverages. In 2020 August, Elegance Brands, Inc. and KC Distributing came into a strategic partnership which means KC Distributing can only sell Elegance’s products for 12 months.

Regional Analysis Preview

North America accounted for a share of over 22% in 2020. Concern for health consciousness is playing an important role in the rise in revenue for the organic coconut water market regionally. The U.S. is contributing majorly due to the rising trend of veganism, also coconut water is a part of the daily diet in nearing countries.

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Middle East & Africa is projected to grow at a CAGR of around 13% from 2021 to 2028. It is a developing region and packed content is considered to be more hygienic. Tropical countries such as Sri Lanka, Brazil, India, European countries, Japan, and Thailand where production and consumption of coconuts are on the higher side, are expected to witness substantial growth in demand for organic coconut water.

Organic Coconut Water Market: Competitive Analysis

The global Organic Coconut Water? market is dominated by players like:

• COCOZIA
• The Coca-Cola Company (ZICO)
• Harmless Harvest
• Naked Juice Company
• Celebes Coconut Corporation
• New Age Beverages Corporation
• Vaivai SAS
• Elegance Brands, Inc
• PepsiCo (O.N.E. Coconut Water)
• C2O Pure Coconut Water, LLC

The global organic coconut water market is segmented as follows:

By Form

• Powder
• Liquid

By Flavors

• Aloe Vera
• Coffee
• Grape
• Pear
• White Grape
• Mango
• Pineapple
• Others

By Packaging

• Bottles
• Tetra Packs
• Others

By Distribution Channel

• Supermarket & Hypermarket
• Online
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa