Partner Relationship Management Market Size, Share, Trends, Growth and Forecast 2030

According to the report published by Zion Market Research, the global Partner Relationship Management Market size was valued at USD 931.4 Million in 2022 and is predicted to reach USD 2,216.43 Million by the end of 2030. The market is expected to grow with a CAGR of 13.18% during the forecast period.

The report analyzes the global Partner Relationship Management Market’s growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Partner Relationship Management Market Industry.

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Global Partner Relationship Management Market: Overview

Partner relationship management software helps organizations with the tools that help in tracking and managing the sales details of partners and various affiliates of the organizations. Such solutions also manage marketing campaigns, communication tools, documents, market development funds, and many others. Also, the solution assists the organization to monitor and track the distribution of their products.

Global Partner Relationship Management Market: Growth Factors

One of the major factors driving the growth of the global partner relationship management market is the growing dependence of organizations on the external sales and distribution channels across all the sectors. Also, such application software is utilized in organizations to optimize the process of reaching customers via indirect sales channels like agents, brokers, distributors, resellers, and various other service partners. It helps the organizations to frame the strategies and methodologies for establishing the relationship between the channel partners and vendors.

Moreover, there is a significant increase in demand for such software because organizations need to streamline and customize the working process of distribution network by combining various functionalities like partner program management, partner training, partner adoption, partner onboarding, partner requirement, business plan, channel marketing, certificate management, business strategy, and many others. The organizations are increasing their investments to enhance the partner communication process in order to lower the channel management cost and thus will propel the growth of the global partner relationship management market during the forecast period.

Also, the growing requirement of real-time information coupled with high accessibility to organization’s business channel plans, promotional content, and new product offering across different sales channels further escalate the growth of the global partner relationship management market.

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Global Partner Relationship Management Market Report Scope:

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Global Partner Relationship Management Market: Segmentation

The global partner relationship management market can be segmented into end-users, organization size, deployment type, component, and region.

By end-users, the market can be segmented into IT & telecom, manufacturing, healthcare & life sciences, retail & franchising, BFSI, and others. The IT & telecom segment accounts for the largest share in the global partner relationship management market due to the several challenges faced by the segment in order to maintain its IP copyrights. The segment deals with cross-border data privacy & antitrust inquiries and thus needs the partner relationship management system to overcome these underlying challenges.

By organization size, the market can be segmented into small & medium enterprises and large enterprises. The large enterprise segment holds the largest share in the global partner relationship management market owing to the fact that it needs to manage a large corporate network along with several other revenue streams.

By deployment type, the market can be segmented into cloud and on-premise. The on-premise deployment segment holds hegemony over others as it assists organizations in ingesting data into their own databases and thus maintaining data security.

By component, the market can be segmented into services and solutions. The solution segment dominates the global partner relationship management market as it helps organizations in automating the customer service functions and thus reducing the manual processing cost related to order management, return processing, warranties, and promotional fund management. The solution segment can further be bifurcated into manage, collaborate, or engage solution components.

Global Partner Relationship Management Market: Regional analysis

North America holds the largest share in the global partner relationship management market due to the presence of prominent players providing such management services to streamline business operations. Moreover, the growing research and development activities in order to launch innovative management software and solutions to help organizations in tracking the distribution networks effectively without any loopholes will further drive the regional market growth.

Asia Pacific is anticipated to witness huge growth during the forecast period due to the emergence of a large number of startups in recent years.

Global Partner Relationship Management Market: Competitive Players

Some of the significant players in the global partner relationship management market are:

• Cosell, Agentcis
• Sharework
• LeadMethod
• WorkSpan
• Affise, Everflow
• Crossbeam
• Kiflo
• PartnerPortal.io
• Webinfinity
• AppDirect
• Creatio
• ChannelXperts
• PartnerStack
• Mindmatrix
• Zift Solutions
• ZINFI Technologies
• Magentrix
• LogicBay
• Impartner
• Salesforce
• Oracle
• Channeltivity
• Allbound
• PartnerTap
• LeadMethod, Inc.
• Impact Tech, Inc
• Everflow
• Allbound, Inc.
• Affise Inc.

The Global Partner Relationship Management Market: Segmentation

By End-Users:

• IT & Telecom
• Manufacturing
• Healthcare & Life Sciences
• Retail & Franchising
• BFSI
• Others.

By Organization Size:

• Small & Medium Enterprises
• Large Enterprises

By Deployment Type: 

• Cloud
• On-premise

By Component: 

• Services
• Solutions

By Region:

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.